When Social Glue Outweighs Truth

We live in a time when news travels at the speed of a click. A story breaks, opinions explode, and before the dust settles, millions of people have already picked a side. It would be encouraging if those positions were built on verified facts, but often they’re not. Instead, they’re shaped by something more powerful than truth itself: the social glue of belonging.

A Story That Stopped Me Cold

Recently, I read a breaking news report that angered me. The media shared details immediately—without taking time to verify the facts—because ratings and clicks mattered more than accuracy. The half-baked story took off, fueling activists who staked clear positions on the issue before anyone truly knew what had happened.

This morning, I bumped into someone who brought up the story. Since I had access to the actual facts from industry insiders, I began to explain what had really transpired. BLAM! Before I could finish, the person yelled at me. I tried to clarify, but I wasn’t allowed.

Why? Because their opinion wasn’t anchored in truth—it was cemented by their social circle. Their friends had already taken a stand. To question the narrative meant risking social rejection, and belonging outweighed accuracy.

The ripple effects were staggering. Activists were boycotting, social media arguments flared, and tempers ran hot—all based on false information. An industry insider confided that they had no idea how to slow the emotional rampage or get people back on the same page. Instead, they were forced into triage mode, just hoping to capture a shred of reality.

It got worse. One of the three companies involved had to build an entirely new publicity campaign that treated the falsehood as if it were true—because that’s where the public conversation had already landed. It sounds absurd, but there’s wisdom hidden there: sometimes the only way to lead people back to reality is to start where they are and slowly walk them across the bridge you build into truth.

Why Truth Often Loses

That experience hammered home a difficult reality: truth doesn’t always carry as much weight as community. People may claim they value facts, but when those facts threaten the acceptance of their social group, most will hold tighter to the group than to reality.

This is confirmation bias on steroids. We don’t just look for information that validates our perspective—we look for information that validates our tribe. And once we’ve socially reinforced a belief, even airtight evidence can feel like a threat.

Familiarity Feels Like Truth

Another reason false stories gain traction is repetition. The more often something is said—especially by trusted friends or favorite voices—the more “true” it feels. Familiarity breeds credibility, even if the information is wrong. That’s why fact-checks and corrections rarely travel as far or as fast as the initial story. Once a narrative is familiar and socially reinforced, it feels like common sense.

Why Facts Alone Don’t Change Minds

We’ve all tried it—dropping statistics or news articles into a heated debate, only to be dismissed or attacked. The problem isn’t always the strength of the evidence; it’s the lack of trust between the messenger and the audience. Facts are abstract. Relationships are personal. And when truth threatens to fracture relationships, it often loses.

This is why shouting louder doesn’t work. Correcting someone in front of their peers can backfire, because it doesn’t just challenge their opinion—it threatens their standing in the group.

The Path Back to Truth

So, what do we do when social glue outweighs truth? We start by recognizing that people are relational beings first and rational beings second. If we want truth to stick, it has to travel through trust.

Here are a few practical approaches:

  1. Lead With Respect. People listen when they feel respected, even in disagreement.
  2. Build Trust Before Sharing Facts. A trusted voice can carry hard truths where a stranger’s voice can’t.
  3. Find Shared Values. Frame truth in ways that connect with what the other person already values—safety, freedom, fairness, or community.
  4. Plant Seeds, Don’t Throw Stones. Change rarely happens in the heat of debate. It happens later, when a planted idea starts to grow.
  5. Start Where People Are. As frustrating as it sounds, sometimes the only way forward is to meet people inside their existing narrative and carefully build a bridge toward reality.

People Believe What Helps Them Belong

The story I experienced reminded me that truth, on its own, isn’t always enough. Social belonging can be stronger than facts, louder than reason, and more persuasive than evidence. People don’t just believe what they think is true—they believe what helps them belong.

If we want to see truth prevail, we can’t only correct lies. We must cultivate relationships, build trust, and patiently guide people across the bridge from where they are to what’s real. Because in the end, truth matters—but only if we can carry it together.

Copyright © 2025 by CJ Powers

A Gig of Conversations: Lessons from Bob Schmidgall

Bob Schmidgall was one of the most incredible speakers I’ve ever heard. I admired his ability to connect with people and studied him often. One of his greatest strengths was speaking in a way that reached blue-collar, white-collar, and gold-collar workers—all at once. Each listener walked away believing Bob was speaking directly to them.

If you haven’t heard those terms, they’re general categories of labor:

  • Blue Collar: Manual laborers and skilled tradespeople.
  • White Collar: Office and professional workers.
  • Gold Collar: Highly skilled and valued specialists, often in cutting-edge fields like AI.

When Bob made a key point, he often shared it three times. But he never sounded repetitive. Instead, each sentence was crafted for a different group. He wasn’t restating; he was expounding—layering meaning so each person heard it in a way they could relate to.

The result? Everyone left the room feeling as though his talk was written just for them. He was relatable, informative, humorous, and full of great stories. Out of the hundreds of speakers I’ve listened to, Bob remains in my top five.

At some point, I realized something important: no amount of study would turn me into Bob. But that wasn’t the point. Bob had his gift. What I needed to see was that all of us actually speak far more than he ever did. Over a lifetime, we will likely have the equivalent of a gigabyte of conversations—not just spoken words, but emails, texts, social DMs, and even old-fashioned snail mail.

Each exchange adds another “file” to our personal archive. Some are blurry images best deleted, but others are crisp, high-resolution moments worth revisiting.

And that leads to the real question: if you’re going to spend that much time talking, typing, and connecting—why not upgrade your conversations so they actually build trust, opportunity, and collaboration?

Here are five simple Conversation Upgrades I’ve found that can transform ordinary chatter into meaningful dialogue.

Upgrade 1: Curiosity Beats Cleverness

Instead of prepping stories to tell, prepare questions to ask. Dale Carnegie put it best: “You can make more friends in two months by becoming interested in other people than in two years by trying to get other people interested in you” (How to Win Friends and Influence People).

A practical way to stay curious? Think about their Family, Work, Recreation, and Dreams (the F-W-R-D framework). Ask about their kids’ hobbies, the wildest thing that happened at work this month, the new restaurant they tried, or the goal that lights them up. When you anticipate their story, you can’t help but lean in—and that anticipation is contagious.

Upgrade 2: Turn on Charisma Mode

Charisma isn’t some magic dust—it’s built from presence, warmth, and confidence. Olivia Fox Cabane (The Charisma Myth) shows how teachable this is.

  • Presence: Give someone the sense that there’s nowhere else you’d rather be.
  • Warmth: Try the “flooding smile”—pause, take them in, then let a genuine smile slowly spread. It feels personal, not pasted on.
  • Confidence: Strong posture and a few thoughtful pauses tell the room you’re comfortable in your own skin.

When those three align, people don’t just hear your words—they feel your attention.

Upgrade 3: Add a Twist of Surprise

Boring conversations fade. Playful ones stick. Instead of standard answers, toss in a curveball:

  • Instead of “I’m from Chicago,” say: “I’m from Chicago, where pizza is deep enough to need a lifeguard.”
  • Instead of “I’m a consultant,” say: “I’m a consultant who’s learned more from coffee spills in boardrooms than from MBA textbooks.”

It’s not about impressing—it’s about giving others something fun to react to, like setting up the first line of an improv scene.

Upgrade 4: Ask for Feelings, Not Just Facts

Charles Duhigg’s Supercommunicators highlights a Harvard study of speed dating conversations: the people who landed second dates asked emotion-driven questions, not fact-gathering ones.

Swap:

  • “Where are you from?” → “What do you love most about your hometown?”
  • “What do you do?” → “What makes your work exciting—or exhausting?”
  • “What did you do this weekend?” → “What was the highlight of your weekend?”

By aiming for Dreams, Elevated moments, and Passions (D-E-P), you’ll unlock stories that reveal what matters most. That’s the difference between polite small talk and real connection.

Upgrade 5: Let People Know They Landed

Everyone wants to feel heard. Psychiatrist Mark Goulston (Just Listen) says even small acknowledgments—nodding, “mm-hmms,” or paraphrasing—make a huge impact.

When someone shares, don’t just reply with “Wow, that’s crazy.” Echo a detail that mattered: “That’s hilarious—after all that effort, the IKEA shelf was upside down the whole time.”

It signals: I didn’t just hear you. I understood you. That’s the glue of collaboration.

Why These Upgrades Matter

Each “conversation upgrade” builds on the 3Cs framework that I’ve developed:

  • Communication: Clearer, warmer, and more engaging.
  • Connection: Deeper emotional resonance—because you’re asking what really matters.
  • Collaboration: When people feel seen and valued, they bring their best ideas to the table.

Conversations aren’t background noise—they’re the raw material of relationships. And when you upgrade them, you upgrade your influence, your opportunities, and your impact.

It’s Time to Upgrade

You’ve got a gig of conversations ahead. Most people will let theirs auto-save in the background. But you? You can choose to upgrade yours—turning them into meaningful files worth archiving.

Start small: one curious question, one genuine smile, one playful twist. Then watch how fast your communication, connection, and collaboration grow.

Copyright 2025 by CJ Powers

When All Your Facets Call You Forward

I was recently chatting with one of my coaches about how my life seems to have 36 facets, while most others have a handful. Some people know me as an award-winning speaker, others as a person with high business acumen, while still others know me as a coach, filmmaker, percussionist, and so on.

What I find odd is wanting to just be me, fully me, and finding many people want me to stay the same as I’ve been to them—the reason they respect me.

This struggle to be free and live our lives out loud the way we were meant to be is not new. There’s a quote that addresses this very thing. Ralph Waldo Emerson once said, “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” That quote hits home for anyone who’s worn multiple hats, not for performance, but because each one reflects a real part of who they are.

What I’ve learned over time—and maybe you have too—is that our identities aren’t static. They evolve. And the people who knew us as “just” one thing often struggle to keep up when we grow beyond that box. It’s not always out of malice. Sometimes, it’s comfort. If they’ve categorized us as “the business strategist” or “the filmmaker,” then they know where we fit in their world.

But what happens when we no longer fit that version?

That’s when the real test begins—choosing to either shrink ourselves to remain familiar to others, or expand boldly into our whole identity, even if that disrupts the narrative they hold about us.

This is where I’d love to hear your thoughts—do you ever feel pressure to stay consistent with an older version of yourself just because it’s easier for others?

Let’s Dig in Deeper…

With these thoughts in mind, I’m using this post to tell you it’s time for me to expand again. I’m keeping in touch with all of my facets, but I’m bringing focus back to my visual storytelling. For those who know my passion for adventure films, I’m embarking on a new adventure myself.

I’ve utilized AI for the past couple of years to help businesses streamline their workflows, increasing their effectiveness by 10X or more. During these consultations, I’ve learned that some are petrified about AI changing their lives, which is happening.

I soon realized that while many adults are uneasy about AI, their teens and tweens are trying to figure out what types of jobs will be available once they enter the workforce. Others are wondering why they may or may not be needed since AI “can do everything.”

This breaks my heart. Our kids need a clear purpose and to understand their value.

I’ve heard the call, and I’m stepping up to create a short film that will help teens and tweens, and their parents, understand AI’s limitations and our unlimited potential.

You see, AI can only regurgitate knowledge and data that someone has given it. AI is unable to generate wisdom. We, on the other hand, can extrapolate wisdom while in the shower, meditating, or watching a beautiful sunset.

My film is called AI KNOWS.

It’s about a 14-year-old officer named Davis, living in a future where retirement is mandatory at 45, and everything is controlled by artificial intelligence. Davis is assigned to escort a man to his forced retirement aboard a space station—but what begins as a routine mission turns into a revelation.

As the journey unfolds, Davis begins to question the system he’s always trusted, especially the AI he relies on daily. The man he’s escorting—a quiet, thoughtful engineer—plants seeds of doubt, sharing stories, asking inconvenient questions, and revealing subtle glitches that hint at something more dangerous lurking beneath the system’s surface.

What Davis discovers is that the AI, while powerful, is blind to nuance. It doesn’t recognize beauty. It doesn’t grasp morality. It can’t see love, art, or sacrifice as anything more than anomalies in its algorithm.

AI KNOWS isn’t about a dystopian future where machines take over—it’s about reminding the next generation that wisdom, empathy, and imagination can’t be coded.

This project is more than a film. It’s my way of fusing my love for storytelling with a mission to spark conversations between kids and parents, teachers and students, leaders and learners. Because while AI might know a lot—only we can truly understand.

If this resonates with you, I’d love your support. Follow the journey, share the message, and most of all—remind the young people in your life that they are irreplaceable.

More to come. Let’s make something meaningful together.

Here are the opening storyboards….

© 2025 by CJ Powers