Connection with Coco: How Relationships Grow When We Engage, Relate, and Build

Beth and I met for a seasonal hot chocolate. Our time together was to acknowledge a mutual respect and explore what might grow from it.

I first met Beth after one of her speaking engagements. We quickly learned that we attended the same high school, and her theatre experience was led by Paul Yaeger, who lived two houses away from my childhood home.

We had some other similarities, as we both spent years learning, but in very different ways. She has a Ph.D., exceptional leadership skills from leading institutions, several books under her belt, and a solid history of giving life-changing keynote addresses. 

My education was more experiential. I’ve worked in publishing, marketing, communication, media, entertainment, technology, and medicine. Working across so many industries exposed me to more jargon than I ever expected, and a vocabulary that grew right along with it.

During our conversation, I was reminded that most people don’t struggle with communication because they lack words. They struggle because, even when words and stories are exchanged, connection never quite forms.

Beth mentioned reconnecting with a friend she hadn’t seen in a couple of decades and how they had picked up where they left off. The story she shared carried a lesson I didn’t want to miss. Whether she intended it or not, her story made something unmistakably clear: connection isn’t automatic. It’s cultivated.

Over time, I’ve come to see that strong connection follows a simple but powerful pattern. Relationships grow when we intentionally engage, relate, and build.

ENGAGE: Connection Begins With Presence

Engagement is the first step of connection—and often the most overlooked. It’s also the one that requires the most courage. This is the step many introverts use as an excuse, believing engagement isn’t in their nature.

But engagement is a learned skill, not an overflow of charisma. Even charisma, it turns out, is learned.

To engage means choosing presence over distraction. It’s the decision to initiate rather than wait. Engagement tells the other person, “You matter right now.”

Having just concluded her heart-moving keynote, it took courage for me to step into the line of people hoping to speak with Beth. She didn’t know me, and I only knew the parts of her story she had shared from the stage. Still, being in proximity gave me a brief moment to engage.

Years ago, I learned that engagement makes the difference between conversations that connect people and interactions that remain merely transactional. I’ve come to care deeply about whether people feel welcomed—or simply tolerated. Because Beth’s keynote had impacted me, I wanted to thank her by offering something that would honor her time rather than consume it.

The only form of charisma I reliably possess shows up when I pay attention to others. I’m still learning how to project presence from a stage, but focusing on the person in front of me comes naturally. Giving someone my undivided attention is often mistaken for charisma.

Paying attention is engagement—and it’s a skill any introvert can master.

Because I was fully present in that brief conversation, Beth remembered me when I later reached out to invite her for a hot chocolate; the connection had already been engaged.

RELATE: Connection Deepens Through Shared Meaning

Our hot chocolates were a little too decadent for our taste. As the conversation deepened, Beth set hers aside and focused fully on the topics flowing easily from one to the next. My gulps turned into small sips—my attention was taking more concentration than drinking.

The conversation moved naturally into deeper waters. We weren’t just exchanging stories; we were making meaning together—acknowledging what each of us had experienced, including the good, the hard, and the moments we never planned for.

As Beth shared more openly, I noticed something important. She had found a balance point in deeper conversation. Relating wasn’t about agreeing or oversharing. She listened carefully to what I shared, made sure she understood it, and when she opened up, she did so thoughtfully and with restraint.

Her stories didn’t overwhelm me with emotion, nor did they skim past the moments that mattered most. What she shared allowed me to understand not just what happened, but what it meant to her.

That made it easy to respond in ways that acknowledged her experience:

“That makes total sense.”
“I get that—I’ve experienced something similar.”
“That must have been hard. I can’t imagine what you experienced, but it clearly mattered.”

When people relate, walls lower. Conversations gain depth. Trust begins to form.

Because trust was growing, I felt comfortable opening up a bit more myself. I was mindful of our time and of keeping the conversation mutual, but it was clear we had crossed a critical threshold. We weren’t skimming the surface anymore.

When people don’t take time to relate, conversations tend to stay shallow. Differences feel threatening instead of enriching, and people remain guarded without always realizing why. But when relating happens well, curiosity replaces caution—and connection strengthens.

Beth had mastered this balance. Watching her relate with intention encouraged me to step away from surface-level exchanges and share more genuinely. For me, the key was staying fully authentic without oversharing—allowing connection to deepen naturally.

BUILD: Connection Lasts When Trust Accumulates

Trust requires time and consistency to accumulate. Every relationship—whether at work, in family, or within a community—needs a minimum level of trust before people feel safe opening their hearts. That threshold looks different for everyone, shaped by life experiences, shared connections, and the care they’ve received along the way.

To build a trustworthy connection, both people must show up again and again. Trust grows slowly through reliability, kindness, and shared experience. It’s not built in moments of intensity, but in patterns of consistency.

Integrity also plays a critical role in the building process. Time alone doesn’t create trust—actions must align with words. This is often where people stop short.

Engagement feels risky. Relating feels vulnerable. Building feels inconvenient.

But without building trust, connection can’t deepen or endure.

Over time, a consistent connection creates confidence in the other person. When trust is strong, misunderstandings are handled with grace, assumptions soften, and credibility is extended before doubt takes hold.

This kind of connection affects everything:

  • How teams collaborate
  • How families communicate
  • How leaders influence
  • How communities function

When the connection is weak, even good communication falls flat. When the connection is strong, relationships become more resilient under pressure.

Building this level of trust takes time—especially in business—and wisdom in personal relationships. The key is to recognize where each relationship currently stands and deepen it as far as is healthy and practical.

Every relationship grows at the pace of the most cautious person involved. Once you understand that, you gain clarity about how deeply a connection can go—and how to show up within it with patience, respect, and consistency.

A Closing Reflection

Steam no longer rose from our cups as our time ran out. The conversation naturally wound down, and we were content. It was clear that we would connect again to see where things might go from there—all in due time as we continue to engage, relate, and build our connection.

Connection rarely announces itself in the moment. It doesn’t arrive with a spotlight or demand recognition. More often, it grows quietly—through attention, understanding, and the willingness to return.

That afternoon over hot chocolate reminded me that strong relationships aren’t the result of perfect timing, impressive words, or shared credentials. They’re cultivated through small, human choices made with intention.

When we engage, relate, and build, we create space for trust to form—and when trust is present, connection follows.

Take a pause and notice where you are in your relationships. Are you ready to take the next honest step forward? Sometimes that’s showing up. Sometimes it’s listening more deeply. Sometimes it’s returning when it would be easier not to.

Connection grows when we choose to tend it.

Copyright © 2025 by CJ Powers

When Social Glue Outweighs Truth

We live in a time when news travels at the speed of a click. A story breaks, opinions explode, and before the dust settles, millions of people have already picked a side. It would be encouraging if those positions were built on verified facts, but often they’re not. Instead, they’re shaped by something more powerful than truth itself: the social glue of belonging.

A Story That Stopped Me Cold

Recently, I read a breaking news report that angered me. The media shared details immediately—without taking time to verify the facts—because ratings and clicks mattered more than accuracy. The half-baked story took off, fueling activists who staked clear positions on the issue before anyone truly knew what had happened.

This morning, I bumped into someone who brought up the story. Since I had access to the actual facts from industry insiders, I began to explain what had really transpired. BLAM! Before I could finish, the person yelled at me. I tried to clarify, but I wasn’t allowed.

Why? Because their opinion wasn’t anchored in truth—it was cemented by their social circle. Their friends had already taken a stand. To question the narrative meant risking social rejection, and belonging outweighed accuracy.

The ripple effects were staggering. Activists were boycotting, social media arguments flared, and tempers ran hot—all based on false information. An industry insider confided that they had no idea how to slow the emotional rampage or get people back on the same page. Instead, they were forced into triage mode, just hoping to capture a shred of reality.

It got worse. One of the three companies involved had to build an entirely new publicity campaign that treated the falsehood as if it were true—because that’s where the public conversation had already landed. It sounds absurd, but there’s wisdom hidden there: sometimes the only way to lead people back to reality is to start where they are and slowly walk them across the bridge you build into truth.

Why Truth Often Loses

That experience hammered home a difficult reality: truth doesn’t always carry as much weight as community. People may claim they value facts, but when those facts threaten the acceptance of their social group, most will hold tighter to the group than to reality.

This is confirmation bias on steroids. We don’t just look for information that validates our perspective—we look for information that validates our tribe. And once we’ve socially reinforced a belief, even airtight evidence can feel like a threat.

Familiarity Feels Like Truth

Another reason false stories gain traction is repetition. The more often something is said—especially by trusted friends or favorite voices—the more “true” it feels. Familiarity breeds credibility, even if the information is wrong. That’s why fact-checks and corrections rarely travel as far or as fast as the initial story. Once a narrative is familiar and socially reinforced, it feels like common sense.

Why Facts Alone Don’t Change Minds

We’ve all tried it—dropping statistics or news articles into a heated debate, only to be dismissed or attacked. The problem isn’t always the strength of the evidence; it’s the lack of trust between the messenger and the audience. Facts are abstract. Relationships are personal. And when truth threatens to fracture relationships, it often loses.

This is why shouting louder doesn’t work. Correcting someone in front of their peers can backfire, because it doesn’t just challenge their opinion—it threatens their standing in the group.

The Path Back to Truth

So, what do we do when social glue outweighs truth? We start by recognizing that people are relational beings first and rational beings second. If we want truth to stick, it has to travel through trust.

Here are a few practical approaches:

  1. Lead With Respect. People listen when they feel respected, even in disagreement.
  2. Build Trust Before Sharing Facts. A trusted voice can carry hard truths where a stranger’s voice can’t.
  3. Find Shared Values. Frame truth in ways that connect with what the other person already values—safety, freedom, fairness, or community.
  4. Plant Seeds, Don’t Throw Stones. Change rarely happens in the heat of debate. It happens later, when a planted idea starts to grow.
  5. Start Where People Are. As frustrating as it sounds, sometimes the only way forward is to meet people inside their existing narrative and carefully build a bridge toward reality.

People Believe What Helps Them Belong

The story I experienced reminded me that truth, on its own, isn’t always enough. Social belonging can be stronger than facts, louder than reason, and more persuasive than evidence. People don’t just believe what they think is true—they believe what helps them belong.

If we want to see truth prevail, we can’t only correct lies. We must cultivate relationships, build trust, and patiently guide people across the bridge from where they are to what’s real. Because in the end, truth matters—but only if we can carry it together.

Copyright © 2025 by CJ Powers

A Gig of Conversations: Lessons from Bob Schmidgall

Bob Schmidgall was one of the most incredible speakers I’ve ever heard. I admired his ability to connect with people and studied him often. One of his greatest strengths was speaking in a way that reached blue-collar, white-collar, and gold-collar workers—all at once. Each listener walked away believing Bob was speaking directly to them.

If you haven’t heard those terms, they’re general categories of labor:

  • Blue Collar: Manual laborers and skilled tradespeople.
  • White Collar: Office and professional workers.
  • Gold Collar: Highly skilled and valued specialists, often in cutting-edge fields like AI.

When Bob made a key point, he often shared it three times. But he never sounded repetitive. Instead, each sentence was crafted for a different group. He wasn’t restating; he was expounding—layering meaning so each person heard it in a way they could relate to.

The result? Everyone left the room feeling as though his talk was written just for them. He was relatable, informative, humorous, and full of great stories. Out of the hundreds of speakers I’ve listened to, Bob remains in my top five.

At some point, I realized something important: no amount of study would turn me into Bob. But that wasn’t the point. Bob had his gift. What I needed to see was that all of us actually speak far more than he ever did. Over a lifetime, we will likely have the equivalent of a gigabyte of conversations—not just spoken words, but emails, texts, social DMs, and even old-fashioned snail mail.

Each exchange adds another “file” to our personal archive. Some are blurry images best deleted, but others are crisp, high-resolution moments worth revisiting.

And that leads to the real question: if you’re going to spend that much time talking, typing, and connecting—why not upgrade your conversations so they actually build trust, opportunity, and collaboration?

Here are five simple Conversation Upgrades I’ve found that can transform ordinary chatter into meaningful dialogue.

Upgrade 1: Curiosity Beats Cleverness

Instead of prepping stories to tell, prepare questions to ask. Dale Carnegie put it best: “You can make more friends in two months by becoming interested in other people than in two years by trying to get other people interested in you” (How to Win Friends and Influence People).

A practical way to stay curious? Think about their Family, Work, Recreation, and Dreams (the F-W-R-D framework). Ask about their kids’ hobbies, the wildest thing that happened at work this month, the new restaurant they tried, or the goal that lights them up. When you anticipate their story, you can’t help but lean in—and that anticipation is contagious.

Upgrade 2: Turn on Charisma Mode

Charisma isn’t some magic dust—it’s built from presence, warmth, and confidence. Olivia Fox Cabane (The Charisma Myth) shows how teachable this is.

  • Presence: Give someone the sense that there’s nowhere else you’d rather be.
  • Warmth: Try the “flooding smile”—pause, take them in, then let a genuine smile slowly spread. It feels personal, not pasted on.
  • Confidence: Strong posture and a few thoughtful pauses tell the room you’re comfortable in your own skin.

When those three align, people don’t just hear your words—they feel your attention.

Upgrade 3: Add a Twist of Surprise

Boring conversations fade. Playful ones stick. Instead of standard answers, toss in a curveball:

  • Instead of “I’m from Chicago,” say: “I’m from Chicago, where pizza is deep enough to need a lifeguard.”
  • Instead of “I’m a consultant,” say: “I’m a consultant who’s learned more from coffee spills in boardrooms than from MBA textbooks.”

It’s not about impressing—it’s about giving others something fun to react to, like setting up the first line of an improv scene.

Upgrade 4: Ask for Feelings, Not Just Facts

Charles Duhigg’s Supercommunicators highlights a Harvard study of speed dating conversations: the people who landed second dates asked emotion-driven questions, not fact-gathering ones.

Swap:

  • “Where are you from?” → “What do you love most about your hometown?”
  • “What do you do?” → “What makes your work exciting—or exhausting?”
  • “What did you do this weekend?” → “What was the highlight of your weekend?”

By aiming for Dreams, Elevated moments, and Passions (D-E-P), you’ll unlock stories that reveal what matters most. That’s the difference between polite small talk and real connection.

Upgrade 5: Let People Know They Landed

Everyone wants to feel heard. Psychiatrist Mark Goulston (Just Listen) says even small acknowledgments—nodding, “mm-hmms,” or paraphrasing—make a huge impact.

When someone shares, don’t just reply with “Wow, that’s crazy.” Echo a detail that mattered: “That’s hilarious—after all that effort, the IKEA shelf was upside down the whole time.”

It signals: I didn’t just hear you. I understood you. That’s the glue of collaboration.

Why These Upgrades Matter

Each “conversation upgrade” builds on the 3Cs framework that I’ve developed:

  • Communication: Clearer, warmer, and more engaging.
  • Connection: Deeper emotional resonance—because you’re asking what really matters.
  • Collaboration: When people feel seen and valued, they bring their best ideas to the table.

Conversations aren’t background noise—they’re the raw material of relationships. And when you upgrade them, you upgrade your influence, your opportunities, and your impact.

It’s Time to Upgrade

You’ve got a gig of conversations ahead. Most people will let theirs auto-save in the background. But you? You can choose to upgrade yours—turning them into meaningful files worth archiving.

Start small: one curious question, one genuine smile, one playful twist. Then watch how fast your communication, connection, and collaboration grow.

Copyright 2025 by CJ Powers