Shooting International Commercial Spot

This morning I’m shooting an international commercial spot for Capgemini, but rather than directing, I’m actually in the spot. Over the past dozen years my life took me away from production long enough to learn about the Fortune 100 world and how to manage big business. I’m currently responsible for a $200MM spend at Kraft Foods Global with the focus on Sales Services.

The position was a natural fit since I entered the Fortune 100 world in sales. In the tech industry, I quickly learned how to develop relationships and build the partnerships needed to sell and close over $2B in large network and technical manufacturing deals. Not only did I learn about sales, but my travels took me to 25 countries where I had the opportunity to live among the locals and learn about their culture first hand.

While these experiences might sound like incredible business opportunities, I found it more useful in my maturing process – Realizing how insignificant I was compared to everything else going on in the world. It gave me a unique perspective about life and balance that I may not have gained from typical self-help sources.

So, today I’m being filmed as the expert in International Sales Services. While my experience fits that bill, I find myself more focused on the shooting process. Im curious about what techniques and style the international director will use to capture the moment. I’m wondering if I can keep focused on my topic and leave the filmmaking to others. I’m wondering if I will come across as the expert, or if my creativity will well up due to the shooting process that I dearly love and appreciate.

They say the worst patients are doctors and I can’t help but wonder if I’ll be like a “doctor” of the film world. Hopefully I’ll keep my business hat on and leave the shooting to the experts. Although, having won several international awards for directing, I can’t help but wonder what caliber of director will be producing the spot. Hmm, there I go again. I better focus on sales and leave the creativity to others.

Freedom to be Yourself

Have you ever found yourself being politically correct, when deep down inside you wished you could share the truth? I’m not suggesting that you desired to insult someone, or boldly make an eye-popping statement, but you just wanted tell a simple unadulterated truth without pretense or accessories.

Years ago I was shooting a wedding and found the groom to be less than the bride deserved. The people in my proximity were in agreement, but nobody dared to say a word. They were all being politically correct because no one wanted to ruin a “perfect” wedding. Before I could put the proof books together, I was contacted by the Chicago Police who confiscated the photos. It turned out that the couple was in a terrible divorce battle and the pictures became evidence.

I heard bits and pieces of the story when they wanted to use me as a witness. Having shot numerous weddings in my day, I knew they weren’t going to ask about how I accidentally snapped the father of the bride picking his nose. I was confident they wanted me to get on the stand and talk about the picture I happened to take of the groom inappropriately touching the maid of honor during the reception.

I’ve always been amazed at how much can take place between the time you compose a great shot and the split second your finger finishes clicking off the picture. You know, that moment when you think no one is paying attention. The moment when you let down your guard and act like the real person you are.

Being who we are is easy for some. For instance, a bad groom who takes a wonderful woman off the market for a mere four weeks can be very comfortable in his own skin, while a well behaved wholesome man might feel uncomfortable as he struggles to be more Christ like. Then again, a person who has walked for years with Christ through numerous situations might find that he is comfortable in all circumstances due to his confidence that Christ is with him.

I’m suggesting a freedom that doesn’t require any politics, game playing, or pretense. I’m speaking of a freedom that allows me to be me, whether you accept me or not. A freedom that says it’s okay for me to be who I was made to be, regardless of my temporary shortcomings that I’ll work on throughout life.

In order to have freedom to be ourselves, we must take off our masks and live a sincere and authentic life regardless of what others think, say, or do to us. We must take the steps of freedom before we feel it, or are able to embrace it. We must take that step of faith that suggests our creator made us the way we are for a purpose and it’s a good purpose. Oh, I’m not suggesting that acting-out in sin is okay, it’s not. I’m merely suggesting that being ourselves is honest.

I’m a creative type who has many thoughts and feelings deep inside that need a venue for release, or everything comes out when I least expect it in an uncontrollable tacky fashion – Not a pretty sight. The good news is that in a controllable environment the information can be useful and helpful to others, which can only be accomplished when I’m being me and not pretending to be someone I’m not.

To live with this freedom in a healthy fashion, I needed to take note of when I pretended to be someone I’m not. Years back, I was at a Fortune 100 party that served beer and wine. The people mingled and told stories that should have been left alone. While some might have thought the loose lips were due to the alcohol, I realized it was due to the pressure that most experienced as they tried to earn brownie points from their boss. There was hesitancy on every face. Each person had a goal of being their boss’s buddy, instead of being themselves.

It was the type of “low pressured” party where if you said the right “inappropriate” thing at the right time, everyone laughed and knew you were headed up the ladder. If you made the wrong comment at the wrong time, most gambled on when you would get the boot. And, if you said the right thing at the right time, everyone thought you were bucking for brownie points and would soon be blocked from any potential future by your peers.

So there I was making what came across as a taboo righteous comment and not being heard by anyone. Being goal minded, I was about to give it another attempt when I realized staying quiet might be in my best interest. But being a proactive person, silence would not do. Instead, I decided to join in and be someone I wasn’t.

Having given up who I was, it didn’t take long to realize that I put on a mask to “fit in.” The moment of insight came from a comment I made to the one I was supposed to be impressing. I was making an excuse for why I wasn’t drinking – An excuse, of all things. Why does a person who doesn’t drink have to be embarrassed that they aren’t drinking?

My confidence in being a non-drinker was shattered. I found myself trying to placate someone, while I was pretending to be something I wasn’t. I found myself in emotional bondage, trapped in a corner wondering if I should start drinking to feel better or excuse myself from the party because I didn’t fit in.

All of this from a person who typically lights up a party and brings fun and laughter to all, regardless of the amount of alcohol being served. When I’m me, I don’t have to worry about what others think, but when I’m being someone else, I worry about their every thought.  It was obvious that the more I was concerned about what others thought, the less I was experiencing the freedom of being me.

While the disrespectful groom treated the bride with contempt, he was being honest in who he was, which eventually led him to realize that his behavior was atrocious. He apologized to the bride and her family, married the maid of honor, and saw a psychologist for a couple years to learn how to care about others. His freedom to be who he was led him to become who he was meant to be. He became a good man because he always lived honestly, regardless of the behaviors he exhibited.

He now has two daughters talking about marriage and seeking their dad’s insights on whether or not their fiancées are sincere and honest. And, the bad groom has become an excellent father of the brides because he decided to live out his life based on who he was, which led to him changing his bad behaviors.

Are you ready to be you and see how great you turn out?

Copyright © 2011 By CJ Powers
© Photo_Ma – Fotolia.com

Hollywood’s Summer Box Office Hits! (May 6 – August 21)

Once again worldwide ticket sales determined what was successful in theaters and what was not. Tentpole Sequels like Harry Potter, Transformers, Pirates of the Caribbean, Fast Five and the Rise of the Planet of the Apes drew $3.4B. While you may be tired of seeing sequels, as long as the box office till rings, they’ll continue to make them.

Children and family fare was next in line with the Toons category bringing in $1.49B. The next category in line is a little surprising to some: R-Rated Comedies drove $1.31B in sales. The growing popularity of the commercial R-Rated film started with The Passion of the Christ, the first R-Rated film to break the $100M barrier. Prior to its release, no one in Hollywood would dare put large budgets into an R-Rated film.

Superhero films were next in line with $1.3B, followed by Family Live Action at $329M. Adult Dramas were at $217M and Romancers $128.1M. Adding in miscellaneous categories put the total summer at $4.03B, up 5% from 2010, with a 3% increase in attendance.

The studios are already gambling on the summer hits for 2012, which includes:

The Avengers (May 4)
Dark Shadows (May 11)
Battleship (May 18)
Men in Black III (May 25)
Rock of Ages (June 1)
Prometheus (June 8 )
Brave (June 22)
G.I. Joe: Retaliation (June 22)
The Amazing Spider-Man (July 4)
Ice Age: Continental Drift (July 13)
The Dark Knight Rises (July 20)
Neighborhood Watch (July 27)
The Bourne Legacy (August 3)
Total Recall (August 3)
The Expendables 2 (August 17)