Here is an article I did for Hi-Tech Automotive Specialists, Inc. in Addison, Il.
The argument about finding the right talent for an open position continues due to changes in generations and expectations. However, the one true sign of talent that has not changed is the fact that…
This afternoon 95.9 FM The River broadcasted an interview of me representing my client, Hi-Tech Automotive Specialists. The topic was their sponsorship of Rock ‘N Wheels concert series and car shows in Addison, Il. Hi-Tech hired me to develop special offers, rack cards, posters, banners, show booth, and sales campaigns.
The family owned business also desired to pay it forward by sponsoring the event and saw more positive press as a result of their thank you to the community. I was amazed at how much traction the good will provided compared to typical advertising.
Here is the 2-minute live interview…
I hope you enjoyed listening to the interview. I certainly enjoyed the experience and learned a lot about radio. The pacing of the conversation was much faster than I ever imagined it would be. Thinking on my feet at that speed made me feel like a train wreck was eminent. Thankfully I was in good hands with Jeff, the DJ.
It’s been said by many a manager that Millennials are the hardest to manage. Frustration surges through the manager’s mind and surfaces on his face in several shades of red. He is sometimes at his wit’s end and sees no hope in sight.
This is common among managers who were raised in a high work ethic environment. Back when the system of management was first developed, loyalty was a key factor in its support. The reciprocation of that corporate loyalty was enough to increase efforts among workers at every level.
Loyalty is no longer a factor in business. Corporate boards have turned people into mere resources that are as easy to discard or pick up as a piece of equipment. No longer is an employee’s expertise of additional value, as companies are convinced they can find a better replacement with little effort.