Actors are great at developing hype to draw their fans to anticipate the results of an award announcement. They bring their fan base into the ballroom vicariously through Facebook, Twitter, Instagram and Periscope. The progressive evening puts fans on the edge of their seat and then…nothing. The actor stops the stream of updated posts because he or she doesn’t know what to do when the award goes to another artist.
Publicity boutiques coach their talent on how to push through the loss with skills that increase their fan base. That’s right, the loss can increase the actor’s fan based when it’s handled properly. Here are some of the points taught:
KNOW HOW FANS THINK
Fans love to follow their favorite actors down the red carpet and into the ballroom. Why? Not to watch them win or lose, but to watch them interact with other stars. Fans love to know that “their” star is well connected. This sense of ownership generates compassion and pride every time their actor chats or poses with another. And, if the actor is at a table of stars, all the better. One thing is certain; it’s not about the win. Only the actor is concerned about who receives the statue.
Networking with other actors that promote through social media increases both actors’ fan base. “Reconnecting” at a ceremony increases the interests of the fans to promote the actor through word of mouth. The more connections made at the ceremonies, the wider the distribution of word of mouth advertising.
THE HUMAN FACTOR
Fans want to be there for the actor’s win, but more importantly they want to see the human experience played out. The fan wants to know the star is just like them – disappointment and all. Fans want to learn how to handle those same types of responses in their own life and they want to learn it from their role model.
Taking a great photo with each of the nominees in the actor’s category is a golden opportunity to share respect with peers before the winner is announced. It’s also an ideal moment to snap a picture of the actor sharing a smile with his or her winning “friend.” After all, promoting a congratulatory picture of the actor smiling with the winner will get massive traction in social media – Extremely valuable promotions. And, knowing that the actor’s circle of “friends” are award winners, means it’s only a matter of time before the fans see their actor make it to the big time – Instilling greater loyalty.
There are many more tips given by PR coaches, but the above will greatly accelerate the career of the average actor. It’s all about entertaining the fan base, while revealing the human condition. There is no better set of circumstances for developing true loyalty in fans. Actors must embrace and get excited about the great benefits of a well-promoted loss.
Copyright © 2016 by CJ Powers