I’ve never understood “writers block” or not being able to create something new. Every time I have a slight delay of thought, I change my perspective and I’m flooded with buckets of new ideas. Creativity flows whenever I shift my perspective to something unique.
One change of perspective can come about by considering the opposite. Let’s say I wanted to create a new restaurant or café. The easiest first step is making a list of what restaurants are, such as:
- A place with a menu selection of food.
- A place to order food.
- A place to have food served.
The list could continue, but for this example I’m good with a short list. Now, keep in mind that this list is based on my assumptions of what a restaurant is. It’s possible that not all restaurants have all three. Some places might be more unique, thanks to a creative person who gave input at the onset of the idea. So to pump creativity into my new restaurant idea, I try to list out the opposites:
- A place without any form of menu.
- A place where food can’t be ordered or bought.
- A place where no one serves the food.
This list of opposites opens up the mind and starts my creative process. While the logical person says that’s stupid, the creative soul plays with the ideas. The creative picks a few of the opposites and brainstorms.
…My restaurant had no menu?
Maybe the chef comes to the table and shares what ingredients and meats he procured that afternoon for the freshest of meals. He shares some ideas with those at the table and based on consensus cooks up a culinary delight. And, sends the family home with the recipe for a future gathering.
…People can’t order food at my restaurant?
Maybe it’s a beautiful setting with privatized ambiance that is rented by the hour and guests bring their own food. Instead of ordering extras that were forgotten by the host, shelves of free supplements are available for use.
…No one serves the food?
Maybe a top chef tosses various plates of food onto a counter for anyone to grab. Each dish is uniquely made from various country recipes and then put on display for anyone to claim. Each presentation perfectly brings out the key elements that make the meal unique to its country.
By using the opposites to brainstorm, several more ideas pop into my head that venture me off in a direction that will make my restaurant unique. Those unordinary possibilities would drive marketing and entice foodies to try something new and refreshing.
Years ago I came up with an idea using opposites and shared it with friends. Everyone was interested in trying my restaurant if I ever got around to making it. Two years later Walt Disney World opened a new restaurant that was so similar that I realized my venture idea could’ve been a success — All due to a creative use of opposites.
Copyright © 2015 by CJ Powers