Connection with Coco: How Relationships Grow When We Engage, Relate, and Build

Beth and I met for a seasonal hot chocolate. Our time together was to acknowledge a mutual respect and explore what might grow from it.

I first met Beth after one of her speaking engagements. We quickly learned that we attended the same high school, and her theatre experience was led by Paul Yaeger, who lived two houses away from my childhood home.

We had some other similarities, as we both spent years learning, but in very different ways. She has a Ph.D., exceptional leadership skills from leading institutions, several books under her belt, and a solid history of giving life-changing keynote addresses. 

My education was more experiential. I’ve worked in publishing, marketing, communication, media, entertainment, technology, and medicine. Working across so many industries exposed me to more jargon than I ever expected, and a vocabulary that grew right along with it.

During our conversation, I was reminded that most people don’t struggle with communication because they lack words. They struggle because, even when words and stories are exchanged, connection never quite forms.

Beth mentioned reconnecting with a friend she hadn’t seen in a couple of decades and how they had picked up where they left off. The story she shared carried a lesson I didn’t want to miss. Whether she intended it or not, her story made something unmistakably clear: connection isn’t automatic. It’s cultivated.

Over time, I’ve come to see that strong connection follows a simple but powerful pattern. Relationships grow when we intentionally engage, relate, and build.

ENGAGE: Connection Begins With Presence

Engagement is the first step of connection—and often the most overlooked. It’s also the one that requires the most courage. This is the step many introverts use as an excuse, believing engagement isn’t in their nature.

But engagement is a learned skill, not an overflow of charisma. Even charisma, it turns out, is learned.

To engage means choosing presence over distraction. It’s the decision to initiate rather than wait. Engagement tells the other person, “You matter right now.”

Having just concluded her heart-moving keynote, it took courage for me to step into the line of people hoping to speak with Beth. She didn’t know me, and I only knew the parts of her story she had shared from the stage. Still, being in proximity gave me a brief moment to engage.

Years ago, I learned that engagement makes the difference between conversations that connect people and interactions that remain merely transactional. I’ve come to care deeply about whether people feel welcomed—or simply tolerated. Because Beth’s keynote had impacted me, I wanted to thank her by offering something that would honor her time rather than consume it.

The only form of charisma I reliably possess shows up when I pay attention to others. I’m still learning how to project presence from a stage, but focusing on the person in front of me comes naturally. Giving someone my undivided attention is often mistaken for charisma.

Paying attention is engagement—and it’s a skill any introvert can master.

Because I was fully present in that brief conversation, Beth remembered me when I later reached out to invite her for a hot chocolate; the connection had already been engaged.

RELATE: Connection Deepens Through Shared Meaning

Our hot chocolates were a little too decadent for our taste. As the conversation deepened, Beth set hers aside and focused fully on the topics flowing easily from one to the next. My gulps turned into small sips—my attention was taking more concentration than drinking.

The conversation moved naturally into deeper waters. We weren’t just exchanging stories; we were making meaning together—acknowledging what each of us had experienced, including the good, the hard, and the moments we never planned for.

As Beth shared more openly, I noticed something important. She had found a balance point in deeper conversation. Relating wasn’t about agreeing or oversharing. She listened carefully to what I shared, made sure she understood it, and when she opened up, she did so thoughtfully and with restraint.

Her stories didn’t overwhelm me with emotion, nor did they skim past the moments that mattered most. What she shared allowed me to understand not just what happened, but what it meant to her.

That made it easy to respond in ways that acknowledged her experience:

“That makes total sense.”
“I get that—I’ve experienced something similar.”
“That must have been hard. I can’t imagine what you experienced, but it clearly mattered.”

When people relate, walls lower. Conversations gain depth. Trust begins to form.

Because trust was growing, I felt comfortable opening up a bit more myself. I was mindful of our time and of keeping the conversation mutual, but it was clear we had crossed a critical threshold. We weren’t skimming the surface anymore.

When people don’t take time to relate, conversations tend to stay shallow. Differences feel threatening instead of enriching, and people remain guarded without always realizing why. But when relating happens well, curiosity replaces caution—and connection strengthens.

Beth had mastered this balance. Watching her relate with intention encouraged me to step away from surface-level exchanges and share more genuinely. For me, the key was staying fully authentic without oversharing—allowing connection to deepen naturally.

BUILD: Connection Lasts When Trust Accumulates

Trust requires time and consistency to accumulate. Every relationship—whether at work, in family, or within a community—needs a minimum level of trust before people feel safe opening their hearts. That threshold looks different for everyone, shaped by life experiences, shared connections, and the care they’ve received along the way.

To build a trustworthy connection, both people must show up again and again. Trust grows slowly through reliability, kindness, and shared experience. It’s not built in moments of intensity, but in patterns of consistency.

Integrity also plays a critical role in the building process. Time alone doesn’t create trust—actions must align with words. This is often where people stop short.

Engagement feels risky. Relating feels vulnerable. Building feels inconvenient.

But without building trust, connection can’t deepen or endure.

Over time, a consistent connection creates confidence in the other person. When trust is strong, misunderstandings are handled with grace, assumptions soften, and credibility is extended before doubt takes hold.

This kind of connection affects everything:

  • How teams collaborate
  • How families communicate
  • How leaders influence
  • How communities function

When the connection is weak, even good communication falls flat. When the connection is strong, relationships become more resilient under pressure.

Building this level of trust takes time—especially in business—and wisdom in personal relationships. The key is to recognize where each relationship currently stands and deepen it as far as is healthy and practical.

Every relationship grows at the pace of the most cautious person involved. Once you understand that, you gain clarity about how deeply a connection can go—and how to show up within it with patience, respect, and consistency.

A Closing Reflection

Steam no longer rose from our cups as our time ran out. The conversation naturally wound down, and we were content. It was clear that we would connect again to see where things might go from there—all in due time as we continue to engage, relate, and build our connection.

Connection rarely announces itself in the moment. It doesn’t arrive with a spotlight or demand recognition. More often, it grows quietly—through attention, understanding, and the willingness to return.

That afternoon over hot chocolate reminded me that strong relationships aren’t the result of perfect timing, impressive words, or shared credentials. They’re cultivated through small, human choices made with intention.

When we engage, relate, and build, we create space for trust to form—and when trust is present, connection follows.

Take a pause and notice where you are in your relationships. Are you ready to take the next honest step forward? Sometimes that’s showing up. Sometimes it’s listening more deeply. Sometimes it’s returning when it would be easier not to.

Connection grows when we choose to tend it.

Copyright © 2025 by CJ Powers

When All Your Facets Call You Forward

I was recently chatting with one of my coaches about how my life seems to have 36 facets, while most others have a handful. Some people know me as an award-winning speaker, others as a person with high business acumen, while still others know me as a coach, filmmaker, percussionist, and so on.

What I find odd is wanting to just be me, fully me, and finding many people want me to stay the same as I’ve been to them—the reason they respect me.

This struggle to be free and live our lives out loud the way we were meant to be is not new. There’s a quote that addresses this very thing. Ralph Waldo Emerson once said, “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” That quote hits home for anyone who’s worn multiple hats, not for performance, but because each one reflects a real part of who they are.

What I’ve learned over time—and maybe you have too—is that our identities aren’t static. They evolve. And the people who knew us as “just” one thing often struggle to keep up when we grow beyond that box. It’s not always out of malice. Sometimes, it’s comfort. If they’ve categorized us as “the business strategist” or “the filmmaker,” then they know where we fit in their world.

But what happens when we no longer fit that version?

That’s when the real test begins—choosing to either shrink ourselves to remain familiar to others, or expand boldly into our whole identity, even if that disrupts the narrative they hold about us.

This is where I’d love to hear your thoughts—do you ever feel pressure to stay consistent with an older version of yourself just because it’s easier for others?

Let’s Dig in Deeper…

With these thoughts in mind, I’m using this post to tell you it’s time for me to expand again. I’m keeping in touch with all of my facets, but I’m bringing focus back to my visual storytelling. For those who know my passion for adventure films, I’m embarking on a new adventure myself.

I’ve utilized AI for the past couple of years to help businesses streamline their workflows, increasing their effectiveness by 10X or more. During these consultations, I’ve learned that some are petrified about AI changing their lives, which is happening.

I soon realized that while many adults are uneasy about AI, their teens and tweens are trying to figure out what types of jobs will be available once they enter the workforce. Others are wondering why they may or may not be needed since AI “can do everything.”

This breaks my heart. Our kids need a clear purpose and to understand their value.

I’ve heard the call, and I’m stepping up to create a short film that will help teens and tweens, and their parents, understand AI’s limitations and our unlimited potential.

You see, AI can only regurgitate knowledge and data that someone has given it. AI is unable to generate wisdom. We, on the other hand, can extrapolate wisdom while in the shower, meditating, or watching a beautiful sunset.

My film is called AI KNOWS.

It’s about a 14-year-old officer named Davis, living in a future where retirement is mandatory at 45, and everything is controlled by artificial intelligence. Davis is assigned to escort a man to his forced retirement aboard a space station—but what begins as a routine mission turns into a revelation.

As the journey unfolds, Davis begins to question the system he’s always trusted, especially the AI he relies on daily. The man he’s escorting—a quiet, thoughtful engineer—plants seeds of doubt, sharing stories, asking inconvenient questions, and revealing subtle glitches that hint at something more dangerous lurking beneath the system’s surface.

What Davis discovers is that the AI, while powerful, is blind to nuance. It doesn’t recognize beauty. It doesn’t grasp morality. It can’t see love, art, or sacrifice as anything more than anomalies in its algorithm.

AI KNOWS isn’t about a dystopian future where machines take over—it’s about reminding the next generation that wisdom, empathy, and imagination can’t be coded.

This project is more than a film. It’s my way of fusing my love for storytelling with a mission to spark conversations between kids and parents, teachers and students, leaders and learners. Because while AI might know a lot—only we can truly understand.

If this resonates with you, I’d love your support. Follow the journey, share the message, and most of all—remind the young people in your life that they are irreplaceable.

More to come. Let’s make something meaningful together.

Here are the opening storyboards….

© 2025 by CJ Powers

Quality as a Winning Strategy: Compelling Visual Storytelling

During a film festival judging session, I had several hundred entries and only two months allotted for viewing. Since all award-winning films must rise to a certain quality level, I spent the first couple of weeks watching the first two minutes of each film. Only the fourteen high-quality films went into the review pile, where I judged the entire film.

“Quality is more important than quantity. One home run is much better than two doubles.”

Steve Jobs

Quality is the most influential element in visual storytelling on digital platforms. The profound power of quality requires a specific strategy to manage success. Unfortunately, most businesses shy away from video, while potential customers watch videos instead of reading to get what they need to make buying decisions.

Quality in visual communication is a multifaceted concept. It encompasses technical precision, such as high-resolution imagery and clear sound. The aesthetic appeal created through composition and color use is also critical. The quality of the visual content integrated into the message also plays a role in the narrative’s effectiveness.

Understanding these dimensions is crucial, but few comprehend the success formula that combines artistry, science (technical), and business acumen.

I studied the photo composition and lighting of Ansel Adams’ works during the classes I took at university while achieving my photography minor. His statement underlines the importance of transcending the technical to achieve a holistic sense of quality.

“There are no rules for good photographs, there are only good photographs.”

Ansel Adams

Four Pillars of Quality Visuals

While the “anything goes” mentality is excellent for exploring artistry, I’ve reduced the complex concepts of quality storytelling to a framework of four pillars: compelling narratives, emotional engagement, visual clarity, and technical excellence.

Each pillar plays a crucial role:

1. Compelling Narratives

The story must be engaging and purposeful. In our visual society, engagement is created when an emotional connection is made with the audience that compels them to stick with the story until all is resolved. Most PIXAR films successfully make this connection, which they attribute to their 22 Rules of Storytelling. Once the audience is connected, they often stay engaged throughout the film.

2. Emotional Engagement

The goal of an emotional engagement is more than keeping the viewer until the story is complete. It’s about making the audience feel something and treasure it. Maya Angelou’s words resonate here: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

When the audience becomes grateful for the information shared, they will retain more than the information; they’ll retain the goodwill.

3. Visual Clarity

Clarity ensures that the message is not lost in translation. Clarity often comes in the simplification process. When we simplify our message, the audience will understand our story and its value. Leonardo da Vinci’s mantra makes this evident, “Simplicity is the ultimate sophistication.”

4. Technical Excellence

This aspect is about using the best tools and techniques to enhance storytelling without overshadowing the narrative. Technology, for tech’s sake, rarely advances the story, but the subtle or invisible use of technology enhances the quality of our presentations.

The motion picture Gone with the Wind had close to the same number of effects shots as the original Star Wars movie, yet most people know Star Wars was loaded with effects but didn’t think Gone with the Wind used any.

Building Quality into Visual Stories

Incorporating quality into video production begins with meticulous planning and outlining of the script. Alfred Hitchcock said, “To make a great film, you need three things – the script, the script, and the script.” This blueprint is crucial in setting the tone and direction of a visual narrative. A lousy script never leads to a great film.

Protecting Quality During Production

Maintaining quality during production, one of the most prolific collaboration art forms, can be challenging. It requires a balance between creative aspirations and practical constraints. The filming of Jaws was fraught with technical difficulties. Yet, these challenges led to innovative solutions that enhanced the film’s quality.

Bruce, the name of the mechanical shark used in making Jaws, frequently malfunctioned. This forced Steven Spielberg to invent a new filmmaking approach—working with composer John Williams, they used music to suggest the shark’s presence. This was a way to increase the suspense and catapulted the film to become the first big blockbuster hit.

Using Quality to Convey Powerful Messages

David Ogilvy, the father of advertising, said, “Tell the truth, but make the truth fascinating.” Internet creators know the truth is essential due to the audience’s demand for authenticity. Still, they are just now learning that quality visuals amplify the power of the message.

The difference in audience response can be stark when comparing high-quality visuals with subpar ones. This makes me wonder why some companies outsource their production work to the geek down the street who owns some tech but has no clue about storytelling.

Measuring the Impact of Quality

Measuring the effectiveness of quality in visual communication is critical. Engagement metrics, social shares, and audience feedback can offer insights into how quality-driven content performs. The Dove Real Beauty Sketches campaign is a prime example of quality storytelling leading to viral success and profound audience impact.

Launched in 2013, the video went viral, receiving over 163 million global views and making 4.6 billion media impressions. According to Unilever, it became the most-watched online ad at the time and won the Titanium Grand Prix at the Cannes Lions International Festival of Creativity. The campaign struck a chord by addressing women’s perceptions of their own beauty, which was often more critical than how others viewed them.

The video featured women describing themselves to a forensic sketch artist who drew their portraits. Then, strangers described the same women; those portraits resembled the women more closely than the self-described sketches. This powerful message turned beauty into a source of confidence, not anxiety, for women—creating new brand loyalty.

Quality is More Than an Attribute

Quality in visual storytelling is more than a mere attribute; it’s a strategic choice that can set our content apart in an oversaturated digital landscape. Quality can elevate the narrative, resonate with audiences, and ultimately define success. If we embrace quality, not as a checkbox but as a cornerstone of our storytelling strategy, the solutions presented will align with the audience, and all will be well served.

Copyright © 2023 by CJ Powers