Film Marketing Shifts to Becomers

CJ presents workshopLast weekend I taught a four-hour workshop on the 7 Secrets of Impacting a Film’s Story. The room had filmmakers from several genres present including far right Christian and far left LGBT. One of the Q&A topics that came up was all too familiar: Why are faith-based films so bad?

I gave the first obvious answer about how Christian filmmakers focus so much on the message that they leave out the story. I also defined story based on story structure standards:

Action + Emotion = Story

(By the way, to achieve action a film must have conflict, which faith-based filmmakers fear and avoid.)

Then I pointed out the second most obvious answer about how the message must be lightly salted into the B-plot rather than dumping massive doses into the A-plot, as Christian filmmakers love to do – Reducing their audience to a handful of religious Baby Boomers.

I also pointed out that Blue is the Warmest Color, a lesbian film, did a great job of lightly salting their message into the B-plot. The film received great acclaim and touched millions of Millennials internationally.

The filmmakers who know how to structure and salt their message within the story are the ones who will change the future of our planet. Those few, are also on top of the latest marketing trends, while most “Christian markets” are now 12 years behind the trends. It used to be ten years behind, but the latest marketing push for Christian films included 12-year-old techniques.

The “Becomers” are the fastest growing marketing segment within the Millennials. They are the ones now coming into power and will determine the fate of our planet over the next 20-40 years. I have yet to find a single Christian filmmaker who is addressing this group, yet the LGBT groups have been researching and seeking them for the past two years.

The Gen-Xers have dissipated from marketing models and were split. They either ended up lumped in with Baby Boomers or mixed into the Millennials. As a group, they were depowered and only had a short-term presence driving the business market. This resulted in shifting control to the Becomers.

The Becomers are the older Millennials who are currently positioned to change the marketplace in all industries. They are the ones who don’t attend church. They believe in truthful facts, but don’t care about it unless there is a narrative that guides their acceptance of the facts.

In other words, to get them into church required a very different approach that Baby Boomers wouldn’t fund or accept, as it would change their religious experiences. Some pastors created new churches aimed solely at Millennials and grew strong, but those congregations were mostly void of controlling Baby Boomers.

This dichotomy between church groups arises from marketplace conditions and decisions, which is the same issue now driving faith-based films. The Baby Boomers control the budgets, the Christian filmmakers are ignorant about the Becomers, and the combined groups are having fun creating films that don’t impact society. These new films have little ability to stand the test of time based on societal norms.

The trend is getting worse. Baby Boomers are now funding ten times more irrelevant films, while convincing themselves that they are making a difference in our culture. However, the LGBT groups continue to make a smaller quantity of films that make a significant impact in our culture. The differences are limited to how a message is crafted within a story: subtly or overtly.

The “how” can easily change if and when new Christian filmmakers, that understand story structure, step up to the plate. Unless, that is, current Christian filmmakers scare away the audience by promoting one thing, while delivering another – A new common and unethical, yet self-justified, practice.

The key is that the new breed of filmmakers must understand the Becomers and how to market to them. Then again, I have five screenplays written for Becomers and cant’ find any Baby Boomers to fund the projects, so maybe having understanding isn’t enough.

Of course, I’ve been told that if I change the stories to fit the faith-based market I’ll get funded, but then it would no longer attract the Becomers and sway their future to something more wholesome and moral. So, my scripts collect dust and I continually get told that I need to conform to the “right” way of writing screenplays, you know, the way it was done 12-15 years ago.

Wake up!

Those days are over and bringing back old strategies is foolish. Don’t you know the parable about the wineskins? It won’t work. Instead, learn from the LGBT producers who are succeeding at changing our world. They know exactly who the Becomers are and how to reach them. And most Christian filmmakers I’ve met don’t even know the Becomers exist or that they are being given control of the market’s future.

Okay, that’s enough. Let me know if you’re interested in funding a film written for Becomers that will introduce time proven morals into the lives of those coming into power.

97 Films Recommended by The Church of Satan

Good vs. EvilI’ve written about Christian films in recent days due to the surge in religious films. Some of the films are great redemptive stories for the general market, while others are preachy and intended for the like minded. In both cases, the genre has been difficult to define by production companies and distributors.

Another type of film is also getting attention and it too is hard to capture within a defined genre. Some refer to the films as satanic, while others suggest it is atheistic. In reality, it’s a genre that is more based in “I-theism.” In other words, pictures about a main character that is his own “god” – A person that establishes his own subjective hierarchy with himself as the most valued.

The films might also reflect the strong satanic beliefs followed like:

  • All forms of emotions from love to hate are healthy.
  • Ritual is for self-psychotherapy to purge any sense of conscience or emotion that hinders intelligently moderated pursuit of pleasures.
  • The prime dictate in lifestyle indulgence, over compulsion.
  • Animalistic tendencies and concern for the ecosystem.
  • All forms of sexuality between consenting adults.
  • Societal laws that regulate behavior so that a maximum of freedom might be obtained.
  • Justice where the punishment fits the crime when working to maintain an equitable society.

BladerunnerWhile some of this content sounds fine, like justice fitting the crime, it’s the intent and overarching goal that is self-centered. The purpose of the philosophy is to help individuals take their place, as god in their own lives, which is what Satanism is all about. That’s right, for most followers, it’s not about worshiping the devil, but self.

The list of films is one that Magus Anton Szandor LaVey felt best guided a viewer toward Satanism. While most of the filmmakers didn’t know they were leading their audience down a religious path, some were purposeful in their intent.

There was no surprise reading some films from the list like Rosemary’s Baby, Bedazzled and Svengali. Each of those films had overt satanic elements. However, some films were more of a surprise including classics like Citizen Kane, Metroplois, and Fantasia. Even more shocking was the family friendly film Willy Wonka and the Chocolate Factory.

The List of Films is NOT to be FearedWhen it comes to films like All the King’s Men, Bladerunner, The Comic, Pennies From Heaven, The Private Files of J. Edgar Hoover, Scarface (the original), The Stepford Wives, and Westworld, I can understand how the elements appreciated by the cult can be gleaned from the films, but that doesn’t make the film itself a satanic film.

Depicting a characteristic or a human flaw doesn’t make a film satanic, for it’s how the element is demonstrated that determines how it is received. For instance, a film about a wretched sinner that is later redeemed doesn’t make a film satanic, yet it might get the title onto the list.

Intent and performance determines if the content is redeemable or not. A selfish character may make the list, but if the film depicts a realistic cause and effect of his life, followed by a redemptive outcome, the film does more for the soul than a story steeped in teachings that convince audiences to put themselves above others – Looking out for number one.

The bottom line is that the list of 97 films is not to be feared or avoided, as some would conclude, but can bring an awareness of perspective.

A film like Les Misérables depicted a character that may have made a more recent list. But the story’s realistically portrayed redemptive qualities were far more powerful, putting the character’s original life choices in perspective with love, humility and gracious generosity that overcomes all. There has never been a better movie depicting the redemptive qualities of grace and mercy. Yet, some avoided the film for fear that their character would be negatively affected.

Redemptive stories will always overcome self-centered stories. Call it good versus evil, or God versus Satan, if you will. But, most of the highest grossing films of all time are stories of redemption. And, most satanic films do poorly at the box office.

What’s your view? Can a filmmaker unknowingly make a Satanic film?

Copyright © 2914 by CJ Powers

12 Essentials of Directing Actors

Movie director.In watching and chatting with numerous actors and directors over the years, I’ve learned a few things that directors do poorly and several they do well. During this time frame the ideals have changed within the production world, so I’m writing only those key points that relate to actors giving a truthful performance. I hope directors will find these recommendations helpful.

  1. TAKE AN ACTING CLASS. Actors are vulnerable and sensitive people who need encouragement and an understanding director.  The best way to inspire great performances is by understanding the acting process. To keep up with the latest trends, I take acting or an improvisational class every so often.
  2. MAKE A CONNECTION. An actor’s job is intense and exposed, which can cause them to feel overly sensitive or vulnerable. The director needs to come along side of them as a trusted advisor. Actors rarely need to be challenged or have an authority figure bear down on them, as most self-critique or compare themselves to their own detriment.
  3. KILL CRITICAL SPEAK. The director owns the set and must stop any cast or crew from saying anything negative to actors. Direction must only come from the director who fully understands the vision and can give proper and affirming recognition. If anyone on the set feels a need to make suggestions or confer with the director about someone’s performance, it must be done in private, if at all. The director MUST protect the actors.
  4. ASK QUESTIONS. The last thing an actor needs on set is an authoritarian or a director that bellows out commands or instructions. Each actor is an expert at her character and because the director is focused on everything, the professional actor will maintain that expert status. It’s therefore prudent for the director to change the actor’s performance inductively by asking questions. By drawing the actor into the thinking process, she is able to discover for herself what the character needs to do. This activity strengthens the actor’s ownership of the character and enhances her performance.
  5. TREAT ACTORS EQUALLY. An actor’s emotions can take its toll throughout the shooting day. Great directors try to keep an eye on each actor’s emotional status and take specific time to remind her that she is liked and respected. The director is a powerful leader that must share this treatment equally with all actors to maintain a mutually warm environment from which the actors can safely perform.  Leaving an actor out of this personalized attention can send her reeling out of control.
  6. BE COURTEOUS. Directors can raise the performance bar by being courteous and avoid the common mistake of telling an actor how she blew it. By saying, “What was that? You can’t bellow out your lines. Let’s do another take and give me less,” the director increases the actor’s fear and stiffens her next take. Instead, a director might consider saying, “I’d like to try something a little different on this next take. I wonder if you could maintain your emotional intensity and drench the other character with a dangerous calm.” This gives the actor more to work with and inspires creativity and performance.
  7. AVOID COMMON ACTING PROBLEMS. Acting is self-conscious and self-judgmental, which many times can cause an actor to act from her head instead of her heart. The director must work with the actor to make sure she is focused on the character and not herself. This approach will avoid numerous problems that typically rise during any given shooting day and help to draw out an honest or truthful performance.
  8. PROMOTE RELAXATION AND FOCUS. Relaxation is important to make sure the actor doesn’t project her voice as if on a stage. It will also impact the way she carries herself. When a scene calls for tension, it will naturally grow from the relaxed state and appear in her hands, walk, voice and face. Anytime anxiety creeps in, the actor becomes stilted in her performance. A director can improve the performance by reminding the actor of what she’s done well. Even redirecting her focus off of her feelings and back onto the character will reduce the temporary lack in confidence.
  9. CLARIFY SUBTEXT. Reviewing subtext during rehearsal will help an actor focus on each line, glance or action. Every element of her performance must lead to her character’s super objective or what she is fighting for. The subtext can be clarified with a verb to be played, a character she plays to, and an intended effect that her character wants as the outcome.
  10. KILL ANTICIPATION. It is difficult for a director to have an actor play a part “naturally” in a specific way, as the mere mention of doing it naturally makes the performance stilted. Within that moment the actor gets trapped in her head and starts to anticipate a line or action. She might also purposely hold back in an attempt to be more natural, which creates an awkward lag and reveals that the actor has done this moment several before in rehearsal. One of the best ways to avoid this conundrum is to walk the actor through the character’s thinking process, while salting in moment-by-moment clues as the performance unfolds – Just like in real life.
  11. KILL INDICATING. It’s common for an actor to increase the visible size of her performance in hopes of reaching the audience or allowing them to see her character’s personality. Unfortunately, the lens is only kind to subtle performance and the actor finds herself overworking and destroying her character in the process. Having the actor think about a secret or some internal struggle during the performance, allows the audience to see that there is more depth to the character without an over-the-top performance. Giving direction to the actor as if you’re speaking to the character also generates this subtle secrecy effect.
  12. SPEAK IN VERBS. Many actors memorize certain actions to help them “do business” during their scene and it weakens their performance because it doesn’t naturally flow from the character. Instead of having an actor pull something out of her bag of tricks, the director can share verbs that stimulate creative ideas that develop new actions based solely on the character. An example might come from a script line like, “She keeps up with her dodging in and out of shadows.” The immediate thought an actor might come up with is moving from tree to tree peering around as she tries to keep up with the other character. However, the director can bring to bear an arsenal of variations on this movement by asking the actor to “trail” the other character. Or, he can step up the intensity with each word suggested: follow, track, pursue, hunt, stalk, or chase. Each verb intensifying the action and giving a new mental picture for the actor to perform.

If I were to add a “don’t” to the list for amateur directors, I’d have to recommend NOT ever demonstrating how you’d like something played. This act instantly reduces the director’s credibility to zero and he doesn’t get what he’s asks for, as his performance never plays out the way it was in his head. It is also insulting to the actor who is the expert on her character, who would never do things like the director demonstrated. This is not to take away from the director showing an actor their blocking, as he walks the actor down the path, while discussing the character’s motivation.

The key is to remember that the actor is an expert at her character and the director can’t be due to his high level of knowledge on the entire picture. However, the director will know what works and what doesn’t and must use questions to help the actor create variations of performance until the director gets what will work best on screen – Something the actor trusts the director to accomplish.

Copyright © 2013 by CJ Powers
Illustration © shambulin – Fotolia.com