The Tortoise and the Hare is True

Fake news is ridiculous and makes me laugh more times than not, yet some of my friends are greatly offended by it. The attitude we hold has everything to do with the way we choose to perceive life. Those who think the world is headed toward hell in a hand basket tend to find fear in everyday things. But, for those who hold hope for the future find silliness in the very things others fear.

It’s all about the long game. A life paced for eternity doesn’t get frantic when things go south. There is always a silver lining to be found by the ones looking for it. Artists need to find the silver lining in order to continue their creations. Finding inspiration or a muse is always associated with the positive side of life. It takes great focus to see past the world’s distractions and find the gift of joy and peace in the midst of the chaos.

I liken it to the short film I watched as a young kid called “The Tortoise and the Hare.” The rabbit was a really cool guy who was faster than anything. He was so fast that he’d flit around doing lots of things for fun in between his official task or goal. My favorite part was when he left the racetrack, hopped into a fast convertible and picked up three women for a flirtatious drive.

I admired his ability to attract the women, own a sports car and still have plenty of time to get back to finish the race. There was only one problem; all of his flash in the pan ideas and exerted energy got him so mixed up in alternate activities that he forgot the importance of focus and discipline.

The methodical turtle that focused on the race won. His discipline guided his every step as he moved a few inches with each stride. He didn’t allow the rabbit’s charisma to alter his strategy, nor did the blast of wind from the sports car driving away spin him off track. The turtle just counted on the hope within him and plodded along one step at a time.

In the last few seconds of the race the hare sprinted faster than most thought possible, but he was 2/10ths of a second too late. He had lost. The women left his car and went to the winner’s circle to cheer on the tortoise. The slow, but methodical champion received numerous kisses from the three women and many others. He didn’t need a sports car, as the crowd lifted him and carried him into the golden sunset.

I’ve learned over time that rabbits today make really cool short films that lack story. They also make low quality features with some great scenes, but no story structure to keep the film alive during the second act. Tortoises on the other hand work methodically on features, making sure every step is done to its best level of quality.

Marketers love rabbits who can speed ideas to market, especially the popular ones that have fans who consistently overlook their story flaws. However, audiences love the tortoises that carefully craft compelling stories the audience want to watch over and over again. This tension between hare and tortoise fans keeps a full line of good and bad movies alive for audiences to sift through regularly. But the stories that become classics and out last the test of time belong to team tortoise.

I wish that I could find the old short film I saw, but the below will have to suffice.

copyright © 2017 by CJ Powers

The Coming Demise of Independent Filmmakers, or NOT

Short Films Require Set-Up by CJ PowersMega studios are teetering on the brink of collapse based on the ratio of mega hits versus losers they field. The industry is already projecting a downward trend of the comic and action/adventure franchises that generated the rebound for Hollywood over the past ten years.

For the consumer, the blame is focused on increased technologies reducing the price of a high quality theater experience at home compared to the rising ticket prices at theaters. For the artists, the blame falls upon the marketing and business people forcing the creatives to regurgitate franchise installments and sequels over and over again – Driving the creatives to independent projects and “television” (in its latest Internet form), where they can create something new and unique.

Within this setting is the rise of independent niche production companies including, and most notably, the faith-based and horror genres. Today there are tens of thousands of production companies due to easy access to less expensive technologies. Anyone with a wealthy friend can now make a feature length movie.

Unfortunately, this glut of material is turning major distributors away from purchasing independent films, as the vast majority of the films lack great techniques and story structure. The films that can’t get a viewing with a distributor and those that are rejected by distributors, are creating a massive transition to digital releases to niche markets, sabotaging the numbers within existing audience venues.

Since no independent filmmaker has enough fans to perpetuate his products, the need has grown for joint ventures within the independent marketplace. This is closely following the corporate trend of jobs being farmed out to boutique companies that pool their resources from one project to the next.

The companies that are attracting the pros and generating sustainable work, rather than just collecting points for backend payoffs that rarely occur due to creative financing, are expanding into macro studios. This enormous growth is being tracked by studios who plan to infiltrate and take advantage of the new production finance models.

While Orlando was first considered to be the east coast of Hollywood, it evaporated when the economy dropped. This was due to the fact that studios only sent overflow work to Orlando. However, the high risk ventures of big box office mega pictures created additional constraints and forced Hollywood to pick up as many titles as possible without the up front risks.

Everyone, filmmakers included, decided they were capable of making films and created a glut of bad movies. Last year, out of the 400+ horror films produced, less than 50 got distribution deals. Out of the 470+ faith-based and Christian films produced, about 200 were self-distributed and 19 received a major release. The glut of bad movies that distributors had to sort through was on the increase; causing distributors to focus only on companies they can trust.

In other words, the onslaught of amateur films in 2014 made it very difficult for professional companies to start off 2015 with any traction. This trend will continue, as Hollywood knows that only great production techniques coupled with great storytelling is paramount to wide distribution success.

The ramifications will force the professionals to create macro studios and joint ventures in order to consolidate audiences and accumulate enough revenue to cover better techniques and storytelling.

Thanks to a new stream of creative control in cable and Internet television, many macro studios are already in place and waiting for the transition to grow their businesses. Unfortunately, some smaller studios are still trying to make films for the dispersing markets instead of consolidating audiences with like-minded projects.

This shake up is as significant as the one that hit in the late 70’s with the introduction of home video. In the long run, the mom and pop shop studios that survived were the ones who shifted to digital production over film. The ones who held tight to film fell by the wayside.

Over the next three years, production companies that partner on bigger projects will see a great deal of growth, while those trying to keep everything within their full control and low budget will be forced to stay within their niche markets. Horror film companies will be sorted based on the categories of thriller versus blood and guts. Faith-based films will be most likely sorted by denomination.

The companies rising to the top will be limited to higher budgets, production values, great unique stories, and universal appeal. Amateur companies can’t fake these key elements, which is why it will become the differentiator within the world of motion picture production, regardless of release format.