The Responsible Creative

logicalThe title of this post seems like an oxymoron, but I assure you it is not. Part of the dilemma some face in seeing truth within a title, is based on their previous experiences that are founded on their sole perspective. Finding the truth requires a glance into the lives of others, enough time spent to understand the definition from a new vantage point.

Most creatives I’ve met are more responsible than their logical counterparts. The artisan, who shows up late to a function because he is emerged in the deep and intense development of an idea that will soon enrich humanity, is far more responsible than the person gloating about his logic because he managed to maintain a certain status quo on behalf of society.

Society demands of its artists that they move our culture forward, while demanding of those exuding logic to carefully maintain and preserve our current way of life.

The airplane pilot is a great example of a calm logical person assigned to sustain our status quo at all costs. When boarding a plane, no one asks the pilot to experiment with flight control during the trip. Nor do they request an adventurous ride that is sure to catch them off guard and spin their life into an exhilarating experience worth weeks of water cooler conversation.

We want our pilots to be mundane. Our expectations are for them to find the least risky path for the plane, avoiding even the slightest turbulence when possible. We also want every decision they make to be founded on a depth of experience and logic that is seldom argued. When all is said and done, the pilot is “responsible” when he delivers nothing more than safe passage and a smooth ride.

The creative on the other hand is pressed by society to exert every level of risk in bringing us something completely new and innovative. With hundreds of new television series released this year we all gravitate to the few that take the audience to places they’ve never been and reveal wonders of life and times they’ve never experienced. We demand the fresh ideas from our creative at any cost.

When he is tardy to social events, most chastise the creative because he didn’t meet the logical or responsible time frame for attendance. They forget that the creative is only late when he is deeply emerged in creating elements for our future. In fact, the amount of energy it takes a creative to not give in to the distractions of the event later that day, but instead hunker down to the hard work of creating the next big thing is perplexing.

To understand that the artist, who doesn’t live by logical standards, is actually responsible by creative standards is accomplished by seeing how the two work together. The balance or synergy between the two types of people moves us to a new level in life and maintains it until the next breakthrough. The forerunner to the smart phone is a great example of combined efforts.

A creative person dreamt up the Star Trek communication device, which appeared in the television series that promoted a universe where people of all races were accepted, worked as a team and kept in communication using a wireless flip phone type of device. It was the due diligence of the creative that took responsibility to avoid distractions and instead put in the hard hours of brainstorming to create the vision.

A logical man bought into the dreams demonstrated in each episode of the telecast. He put his electrical engineering degree to the test and soon invented the personal Star TAC wireless phone that flipped open just like the device on the show. He had taken responsibility to turn the fantasy into reality using the mundane principles he had mastered. With over 60 million units sold, our world quickly changed.

Two responsible people with great differences in the way they perceive life teamed to launch the popular demand of communication devices. The creative birthed the vision and through the magic of television demonstrated its use. The logical bought into the vision and turned the dream into reality. Together society moved forward.

So why is it that many logical people think the procrastinating creative isn’t being responsible when he consistently delivers ideas that shake and alter our future? After all, creatives need that down time to increase the productivity of their creations. The irony is actually seen in the artist’s perspective who always appreciates the responsible engineer that turns his fantasies into reality.

Why does mutual respect between the two never happen? Actually, it does happen. Most engineers love working with creatives because they love to work the puzzle of design into reality.

It’s the general public that attributes great responsibility and excellence to the logical process and little to the artistic process. Yet, the general public spends a third of their 24 hour day viewing and using things developed by the creative. It’s absolutely ironic.

The creative takes the responsibility to procrastinate, brainstorm and dive deep into figuring out how his vision will be structured for the next big thing, but few recognize the value of it until they can hold or watch the final product. Of course, once the final product exists the public acknowledges the diligence of the logical persons who turned the dream into reality and forget about the creative who put in incredible amounts of emotional energy to birth the idea in the first place.

Still, the creative takes responsibility to continue his efforts regardless of the missing applause for his due diligence. Yep, creatives are more responsible because they create regardless of the missing pats on the back.

Copyright © 2016 by CJ Powers

 

5 Rules of Brainstorming

Idea LeadershipWhenever I ask if anyone knows how to brainstorm, they always say, “Yes.” Not long into the activity they demonstrate that they don’t know how or are unable to follow the rules. I always keep a reminder sheet of brainstorming rules on me to quickly review with teams. Here is the list—

1. There are No Dumb Ideas. This is the hardest rule to keep for people who don’t practice brainstorming often, especially when someone shares an idea from out of left field. Any negative feedback immediately closes down part of the person’s mind in the name of protection. It also shuts down anyone else who heard the comment and hinders the team’s progress.

The best way to approach all ideas is from a position of acceptance. Everyone knows when a better idea is shared, so no one ever needs to be told their idea wasn’t any good, especially when the weird ideas tend to spark more creativity that leads to great ideas. The not-so-great ideas are like kindling that starts a bonfire. If kindling is squelched, the bonfire never gets lit.

2. Don’t Criticize Other People’s Ideas. The moment judgment, a left-brain activity, enters the discussion it shuts down the right brain where great ideas are formed. The only reason for a person to shoot down an idea is to show superiority, which stifles creativity. No creative team has room for a superior being on it. After all, a dominant person in a brainstorming session tries to leverage their ideas instead of finding what’s best for the story.

When someone criticizes an idea, the greatest tool of correction is for the team to immediately use the “bad idea” as a launching point for a diversion into play. Dave Crawford, a Disney Imagineering Principal Mechanical Show/Ride Engineer says, “The most unrealistic options inspire tangent ideas that take you to new places you would have never considered.” By exploring all the possible tangents, not only does the criticizer learn his or her place, but also the team gets to overcome the negative comments with numerous newly inspired ideas.

3. Build on Other People’s Ideas. Some ideas are like taking a thumb out of a dam with a flurry of side or bigger ideas pouring forth. Teams can get on a roll of ideas that build one on top of the other. This sends the team into diverse directions and can shift the focus to address sustainable details. The goal is to capture the best of all the ideas and find an angle on it that will out last the test of time.

In the improv community, who brainstorms live on stage, the process is called, “yes, and.” The yes acknowledges the first person’s comment in a positive light and then adds to it a bigger, tangential or more detailed idea. The add-on is never viewed as being “better,” but instead as being the next step in the developmental process for creating great show or story.

4. Reverse Quality for Quantity. During production or performance everyone focuses on quality. However, in the developmental brainstorming process its mandatory to chase after quantity. It’s impossible to come up with a new invention, show or story without pouring through a gazillion ideas until you find that one new angle, perspective or idea. Whether the goal is to educate or entertain, some form of the idea must be new.

Most pros board their brainstorming activities and later gather the large quantity of ideas based on observable groupings, topic, viewpoint or uniqueness. Screenplay writers group their ideas by set pieces, turning points and entertainment value. Businessmen group their ideas based on presentation, features and benefits. Preachers group their ideas based on scripture, story and application.

5. Play Wildly. This is the most important element and the one few people want to see on the list. The more childlike the approach during the brainstorming process, the more creative the final solution. The play factor instills energy into the developmental process and infuses it with fun-based passion. This activity drives the kind of creativity required for a successful brainstorming session.

Many people define play differently. Some watch a movie in between sessions. Some quip off jokes. The more energetic get into character and role-play various perspectives. Others pull out board games, while still others get into pretend or make-believe worlds. Some even get more elaborate in their play within the worlds of cosplay or steampunk. Any activity works that is immersed in right-brained activity—even scribbling games on a blank sheet of paper.

When the rules of brainstorming are adhered to, all participants gain energy from the experience. When the rules are abused, people feel drained afterwards. This thermometer that tests the flow of creative juices is important to monitor for the sake of future sessions and productivity. Without play, all brainstorming sessions fall a part.

Creating with Opposites

Creating with OppositesI’ve never understood “writers block” or not being able to create something new. Every time I have a slight delay of thought, I change my perspective and I’m flooded with buckets of new ideas. Creativity flows whenever I shift my perspective to something unique.

One change of perspective can come about by considering the opposite. Let’s say I wanted to create a new restaurant or café. The easiest first step is making a list of what restaurants are, such as:

  1. A place with a menu selection of food.
  2. A place to order food.
  3. A place to have food served.

The list could continue, but for this example I’m good with a short list. Now, keep in mind that this list is based on my assumptions of what a restaurant is. It’s possible that not all restaurants have all three. Some places might be more unique, thanks to a creative person who gave input at the onset of the idea. So to pump creativity into my new restaurant idea, I try to list out the opposites:

  1. A place without any form of menu.
  2. A place where food can’t be ordered or bought.
  3. A place where no one serves the food.

This list of opposites opens up the mind and starts my creative process. While the logical person says that’s stupid, the creative soul plays with the ideas. The creative picks a few of the opposites and brainstorms.

What if…

…My restaurant had no menu?

Maybe the chef comes to the table and shares what ingredients and meats he procured that afternoon for the freshest of meals. He shares some ideas with those at the table and based on consensus cooks up a culinary delight. And, sends the family home with the recipe for a future gathering.

…People can’t order food at my restaurant?

Maybe it’s a beautiful setting with privatized ambiance that is rented by the hour and guests bring their own food. Instead of ordering extras that were forgotten by the host, shelves of free supplements are available for use.

…No one serves the food?

Maybe a top chef tosses various plates of food onto a counter for anyone to grab. Each dish is uniquely made from various country recipes and then put on display for anyone to claim. Each presentation perfectly brings out the key elements that make the meal unique to its country.

By using the opposites to brainstorm, several more ideas pop into my head that venture me off in a direction that will make my restaurant unique. Those unordinary possibilities would drive marketing and entice foodies to try something new and refreshing.

Years ago I came up with an idea using opposites and shared it with friends. Everyone was interested in trying my restaurant if I ever got around to making it. Two years later Walt Disney World opened a new restaurant that was so similar that I realized my venture idea could’ve been a success — All due to a creative use of opposites.

Copyright © 2015 by CJ Powers