Quest for the Nail Prints in Development #001

Quest for the Nail PrintsNot to be confused with “Working Title,” which you may have been following in my recent blogs, the Quest for the Nail Prints production schedule has been moved up. Quest is based on the book by Don Furr, who has agreed to pilot the medevac helicopter in the film – A great cameo for a real life pilot.

This faith based adventure film requires a cast and crew of 300 people including 60 speaking roles. When asked about the style of the film, I typically suggest its like Adventures in Odyssey meets Indiana Jones. Top Hollywood stars, who are familiar with faith based films, are being approached for the three lead roles. We have a winter start date.

The story is about Pastor Paul Ryann who breaks his promise to his wife when a junior high kid’s bad choice prompts him to intercede. Returning home two hours late, his wife sends him on their anniversary trip to Israel alone, in hopes of him learning how to respect her.

During his flight, Paul meets two traveling companions. Together, they tour Old Jerusalem and stumble upon two men assaulting a woman. The men notice Paul shooting a video of the incident and chase after them. They dodge in and out of crowds and alleys until they duck into an old dark shack. Just when they think it’s safe to step out of hiding, the floor gives way and plunges them down into an ancient stone well.

As the water rises, Paul, in true “Indiana Jones” style leads the three to safety. When they emerge, they find themselves thrust back in time to the year 33 A.D. during the triumphal entry of Jesus of Nazareth in Jerusalem. During the week leading to his crucifixion, the three are loved by the Master and forced to face their deepest internal pain. Filled with new vitality, Paul struggles with the decision of saving Jesus from his harsh death and making sure it happens.

Translating the book to a screenplay was a long and difficult process. The word for word translation suggested the film would need to be six hours long. Through careful crafting and positive approval from the author, the story has been trimmed to a full two hour adventure film that is packed with awe inspiring moments.

I’m looking forward to sharing more on this story as we develop the picture.

Copyright © 2013 by CJ Powers
All Rights Reserved.

Behind the Scenes of “Working Title” Blog #7

A-List ActorsThe new A-List of stars was released this week and the up coming stars are more affordable than ever before. Jennifer Lawrence (Hunger Games, X-Men, Silver Lining Playbook) who I’ve met, and Anne Hathaway (Les Misérables, The Dark Knight Rises, Alice in wonderland) both bring in about $5MM for a picture – Causing my producer and me to have a serious discussion about raising our $6MM budget to a $40MM picture.

Unfortunately, comparable men to play across from these reasonably priced stars are 2X – 3X more costly. While the thought of discrimination might pop into one’s mind, studios can quickly support the fact that men pull in a far greater audience than women, both nationally and internationally. In fact, very few women can create box office draw overseas.

This comes down to the audience’s taste. Men and women enjoy watching men on screen, but few men will watch a woman on screen. Angelina Jolie is the exception to the rule, as enough men will watch her in the up coming Salt 2 to drive her pay to $20MM.

We decided that for Working Title, we would shift to the TV A-List and sign actors in the low to mid six-figure range – Not bad for eight weeks of work. The top three stars will be very well known and the next level of stars will be faces that you’re very familiar with. The remainder of the cast will include local and new talent.

There is one exception. We’ve decided to film the banquet fundraising scene last and invite all of our investors, friends and family to play donors in the film. We will serve real food and not only shoot the scenes needed, but we’ll turn the event into our wrap party. And, I’ve already chatted with a few actors who thought they’d like to stop in for a cameo during the fundraising scene, so get ready to be surprised.

What better way to thank those supporting our vision, than introducing them to the stars, cast and crew that will turn their hard work and investment dollars into a great cinematic achievement.

Copyright © 2013 by CJ Powers

Behind the Scenes of “Working Title” Blog #6

Social media has become increasingly more important in the promotion of feature films. It has also become critically important to start developing the fan base well before the film is released. This past week I’ve interviewed a dozen social media experts to learn what they can offer our team, so I thought I’d share some insights.

Each social media guru has access to specialty lists, not too dissimilar to the mailing lists of yester year. The coverage can be pinpointed down to the activities and purchasing choices that each potential fan makes, giving us a clear picture of the exact type of person that is willing to buy a ticket to see our movie.

My development team is looking at a primary audience of women between the age of 18 and 39. Our primary woman loves intrigue, wants a movie that requires some thinking, and wants a romantically pleasant ending. She is a person who loves a great theatrical experience that includes some good-natured humor, little foul language, and characters that suck you into their lives.

With this in mind, we can search vast databases for a handful of films and books that generate similar responses and do a demographic sort based on these elements. By cross referencing Hulu, Netflicks, and other online distribution channels, we are able to create ideal lists of people who are interested in our film before we start principal photography.

Our secondary audience is people of all ages that like wholesome and moral films. This category gives us access to 2,000 bloggers that reach 1 million likeminded people and an additional 6 million Twitter impressions. By adding in our primary audience with an expectation that they each share info about our film with two people, we can generate more than 100 million impressions before we start filming.

Once we begin filming, we are able to add in magazines, news outlets, and promotional tracks that will provide us an additional 200 million impressions. And, during the film’s release, our ad dollars will help us target the exact geographic areas of our theaters. Our goal is to have 500 million impressions in total.

These numbers are very realistic, but will cost thousands of dollars. However, the value is worth every dollar and then some, as retailers will want to join us in cross promoting products within each of our promotions. This of course is limited based on related content.

We have set a social media marketing budget in place that should outperform any other film of the same type and genre. It will be fun to see how the approach works. I’m really looking forward to it. And you…You will be able to help us with social media too. I’ll let you know more about that in the near future (October).

Copyright © 2013 by CJ Powers