The Difference Between 3 and 4.5 Stars

Behind the Scenes with CJ PowersThere is a clear distinction that I’ve noticed between average and above average films. Most audiences pick up on the vibe, but can’t put their finger on the “why” behind the flat performance of an average film. Add to this the convoluted approach to look-alike pictures and it’s easy to understand the drop off in theater attendance.

The director is first to blame when a motion picture falls flat. While some might choose to direct a bad script, most directors that kill films do it instinctively. These directors are typically not immersed in the art form, which causes their natural gut instincts to be diametrically opposed to the requirements of telling a great story.

I remember a series of summer workshops that I conducted on writing and directing. In one arts conference I coached a class on how to write an award winning short film. We carefully crafted the story to include several key beats that made an emotional impact about the human condition. The final script was so amazing that I wanted to pony up a few dollars and make the film.

The script was then given to my director’s class. I taught on how to develop the story for shooting, and how to pick shots and blocking that would extenuate the beats. We even had detailed discussions on each character and the motivations that would drive their actions.

The individuals who signed up for the production workshop, which didn’t have a professional at the helm, shot a few of the scenes using a director from my earlier workshop. The next day everyone from the writing, directing and production workshops got together to watch the dailies. The excitement waned as we watched the flat clips. Disappointment eventually turned into an amazing conversation.

The screenplay had four very specific beats that were necessary to make the story clear and emotionally powerful. The director decided to experiment with the script and made artistic changes that unknowingly erased the story beats. He also gave up the helm, in the name of education, to other would-be directors and let them all have a shot at directing the scenes. None of them even knew what the story beats were.

The interpretations and experimentation were so far from the original script that it played flat and had no forward movement to the story. Nothing in the footage held the audiences attention or took them on a journey exploring the human condition. Even the dialog that the actors “improved” missed the focus of the story. Not one piece of footage looked like the award-worthy script.

Only directors immersed in the art form and focused on the story beats can bring a clear awareness of the human condition to the screen. Their gut instincts are well crafted to the medium and developmental process that turns great stories into great films. The sheer focus of a director on the story beats will transform and upgrade any film by an extra star or two.

Copyright © 2018 by CJ Powers

Developing A Cinematic Story

Developing A Cinematic StoryIndependent filmmakers are known to dive into projects without fully developing their story. Some come up with a cool scene idea and toss together a film to facilitate what’s in their mind’s eye for that 2-3 minute segment. The words that flow from their lips two years later is something like, “It didn’t quite turn out the way I pictured.”

The reason is elementary: Film is an argument, and the scene didn’t attempt to address anything worth arguing about.

The first place I’d check out, if given a new time machine, would be that large room where the Constitution of the United States was argued. I can imagine a group of passionate men fueled by their ideals on freedom of speech and religion, and the increasing weight of taxation without representation. It was a venue of the greatest arguments in the history of our country.

Great films cover both sides of an argument. The development process determines how the filmmaker will visualize the argument and lead the audience from a general understanding of the topic to his perspective. But most independent filmmakers can’t tell you what their film argues, which gives insights into why their film will fail at the box office.

A couple months ago, I watched an independent film that will fail during its release this summer because the story’s argument wasn’t explored with the audience, but rather was covered over by 22 unrelated messages. In fact, the argument was so underdeveloped that it took me the first 45 minutes of the film to determine who the main character was and his goal.

Here are a few guidelines that I’d like to suggest to new filmmakers for their consideration during the development phase of their motion picture:

  1. Determine what your film will argue.
  2. List all key points of the argument from every vantage point or perspective.
  3. Determine what view you’d like the audience to hold when leaving the theater.
  4. Select the strongest or most widely-held opposing argument for your antagonist.
  5. Create an 8-step flowchart that moves a person from an opposing viewpoint to your perspective, starting with their belief and ending with yours.
  6. Brainstorm a character that can best move the audience from the start box to the end box of the flowchart in a way that leads the audience to embrace his process.
  7. Based on the above, write a premise that can drive the action or movement of the film.

A simple way to develop a premise is to use an outline similar to the following:

[Title] is a [genre] about a [hero] who, after [big beat that happens to hero], wants to [hero’s desire] by [hero’s plan], which becomes increasingly difficult because of [obstacles/complications].

This quick formula will get your story launched in your mind’s eye and help you to immediately see if the story can be further developed. Here is a sample using The Fugitive that I tweaked for readability.

The Fugitive is a thriller about an innocent doctor who, after being sentenced to life in prison for killing his wife, escapes to find the real murderer, which becomes increasingly difficult with a determined Marshall hot on his trail.

Once you have your argument and premise, the next step is to determine how to weave the two ideas into a compelling story. The throughline will drive the audience’s interest, and the visual depiction of the argument will alter their perception of culture and their future life choices—that is, if the story is well crafted.

A well-designed argument that takes a person from a common view to your perspective is entertaining and can help audiences make culturally significant life changes. Since the motion picture is an argument, it’s easy to see why films have driven our culture for over a hundred years.

Our rich history of cinema suggests that filmmakers must learn how to properly develop their stories for the silver screen. To help encourage filmmakers move in that direction, I’m going to pull together some steps worth sharing in future blogs.

Copyright © 2018 by CJ Powers

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The “It” Factor

The

Casting is critical to the success of a film. Each story requires just the right combination of talent and chemistry, plus the lead star must have the “It” factor. Without it, the film cannot be anything more than a nice story. But with it, the film can rise to become a box office sensation or a classic that endures the test of time.

To stay fresh with my ability to spot the “It” factor in performers, I decided to follow last season’s America’s Got Talent. I watched the first episode that each artist appeared in and determined my picks for the top five acts. I then watched each corresponding middle episode to determine who would win by the end of the season. And then, I watched the finale.

The “It” factor influenced America’s voting and matched my top five picks. And yes, I guessed winner Darci Lynne after watching her second performance.

So, what is this illusive “It” factor?

Paul Strikwerda, voice actor and author of Nethervoice refers to it as charisma when he wrote, “Originally, the word charisma meant “grace” or “talent from God.” Later on it became the “gift of leadership, power of authority, or charm that can inspire, influence, and motivate others.”

However, the factor to which I refer is much more than charisma, although charisma plays a very important role. Other noted elements that make up the “It” factor include:

Confidence Built from Passion.

The person who is fascinated by some element of life and pursues it with gusto gains a great deal of insight and a certain level of expertise in that area. This gives him the ability to draw from a depth of knowledge and from his own subconscious when placed in a performance arena. The wealth instilled in his heart and mind boosts his confidence beyond the average person who works within any given field.

Ability to Connect with the Audience.

The vulnerable talent draws others to his performance through an emotional connection that few people are able to make with strangers. The connection comes from the performer’s perception that he is just like the people in the audience and he has something important or of value that he wants to generously give the audience. The desire to connect with the audience is always more powerful than the performer’s fear of failure.

Great Observation Skills.

The performer is able to constantly take in information about the audience through watching body movement or listening to their reactions. He then quickly makes slight modifications to the presentation on the fly so the audience can capture every nuance of the performance.

Purpose Driven Performances.

The talent draws motivation from deep within, which is so highly treasured that he’s willing to make a complete fool of himself in order to give the audience his precious message. He becomes relentless in making sure he is understood and the audience receives the benefit he set out to gift them. His purpose far exceeds the talent’s own personal value, giving him an ability to lay down his future for the sake of the audience he blesses in the moment.

Integrity of Mind, Body and Spirit.

The physicality of his facial expressions, his shared words, and the content of his message quickly flow together in unison with little thought. The talent is so consumed with understanding his piece and perfecting it so he can consistently present it live at every performance in the exact same way as if it were being performed fresh for the first time. And, when necessary, can completely change it on the fly based on any given audience’s circumstances, while maintaining its meaning and quality.

These above skills are intuitive to the talent. Many performers learn these skills in order to survive negative circumstances in their childhood. They chose to look at life positively in spite of their suffering and learn how to connect and communicate to improve life for all around. This subconscious “It” factor becomes the powerful tool that can make or break an entertainers career, as those with the “It” factor will always out perform and out last the highly skilled that lack it.

Copyright 2017 by CJ Powers