The “It” Factor

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Casting is critical to the success of a film. Each story requires just the right combination of talent and chemistry, plus the lead star must have the “It” factor. Without it, the film cannot be anything more than a nice story. But with it, the film can rise to become a box office sensation or a classic that endures the test of time.

To stay fresh with my ability to spot the “It” factor in performers, I decided to follow last season’s America’s Got Talent. I watched the first episode that each artist appeared in and determined my picks for the top five acts. I then watched each corresponding middle episode to determine who would win by the end of the season. And then, I watched the finale.

The “It” factor influenced America’s voting and matched my top five picks. And yes, I guessed winner Darci Lynne after watching her second performance.

So, what is this illusive “It” factor?

Paul Strikwerda, voice actor and author of Nethervoice refers to it as charisma when he wrote, “Originally, the word charisma meant “grace” or “talent from God.” Later on it became the “gift of leadership, power of authority, or charm that can inspire, influence, and motivate others.”

However, the factor to which I refer is much more than charisma, although charisma plays a very important role. Other noted elements that make up the “It” factor include:

Confidence Built from Passion.

The person who is fascinated by some element of life and pursues it with gusto gains a great deal of insight and a certain level of expertise in that area. This gives him the ability to draw from a depth of knowledge and from his own subconscious when placed in a performance arena. The wealth instilled in his heart and mind boosts his confidence beyond the average person who works within any given field.

Ability to Connect with the Audience.

The vulnerable talent draws others to his performance through an emotional connection that few people are able to make with strangers. The connection comes from the performer’s perception that he is just like the people in the audience and he has something important or of value that he wants to generously give the audience. The desire to connect with the audience is always more powerful than the performer’s fear of failure.

Great Observation Skills.

The performer is able to constantly take in information about the audience through watching body movement or listening to their reactions. He then quickly makes slight modifications to the presentation on the fly so the audience can capture every nuance of the performance.

Purpose Driven Performances.

The talent draws motivation from deep within, which is so highly treasured that he’s willing to make a complete fool of himself in order to give the audience his precious message. He becomes relentless in making sure he is understood and the audience receives the benefit he set out to gift them. His purpose far exceeds the talent’s own personal value, giving him an ability to lay down his future for the sake of the audience he blesses in the moment.

Integrity of Mind, Body and Spirit.

The physicality of his facial expressions, his shared words, and the content of his message quickly flow together in unison with little thought. The talent is so consumed with understanding his piece and perfecting it so he can consistently present it live at every performance in the exact same way as if it were being performed fresh for the first time. And, when necessary, can completely change it on the fly based on any given audience’s circumstances, while maintaining its meaning and quality.

These above skills are intuitive to the talent. Many performers learn these skills in order to survive negative circumstances in their childhood. They chose to look at life positively in spite of their suffering and learn how to connect and communicate to improve life for all around. This subconscious “It” factor becomes the powerful tool that can make or break an entertainers career, as those with the “It” factor will always out perform and out last the highly skilled that lack it.

Copyright 2017 by CJ Powers

Networking for the Future

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Networking is a term that many fear and avoid yet it’s essential for business growth. The negative connotations rise from the riff raff who prey on people during professional networking sessions. They are in it for themselves and have no comprehension of how powerful maintaining a network of courageous professional relationships are to their future.

Others become disenchanted by the process due to those who immediately escape a conversation the moment they determine you aren’t a potential customer. They are short sighted, not realizing you may know a dozen perfect customers in your circle of influence that will add to their business growth.

After participating in numerous networking events, I’ve learned that there are three things all business people can use from the experience to grow their business.

Great Courage

It takes a lot of gumption to enter a room of strangers. The initial atmosphere causes many to connect with those they already know rather than exploring the unknown. No matter how skilled the person is they find themselves digging deeper into their soul for the strength to put themselves into the vulnerable realm of possibilities.

Courage is not about being comfortable, but about the choice of facing fear head on. We tend to forget that the courageous around us feel just as vulnerable as we do, but they’ve taken the further step of pressing through the fear courageously. It is merely a choice to take action, while feeling exposed.

This ability to choose courage over fear is a tool that will always force a business to land upright regardless of any temporary setback it might endure. It’s also the formula used by most businesses to grow. We know that businesses are either shrinking based on ignorance and fear, or they are growing because someone was courageous enough to take a risk.

Listening Skills

No one cares if you have a solution for their business unless they first learn that you care about them. Taking time to meet someone in a networking environment requires huge listening skills, especially in the din of most rooms designed for socialization.

Selective listening isn’t considered listening at networking events. The person only listening for a potential buying signal is shortchanging their future. Listening is a tool to learn about the person first and their needs second. Anyone who doesn’t take time to first learn about the person will never care about his or her customer.

The old saying about having two ears and one mouth gives us the perspective of talking a little and listening twice as hard, which actually helps at networking events. It’s also an asset for the person that wants to grow their business. A customer that feels like the vendor understands their need will always be a happy customer.

Clarifying Pitches

Noisy rooms force a person making a pitch at an event to be concise and understood at the audience’s level. Using jargon and rambling on about what you do is a sign that you may not know your core business or what value your current customers see in you.

By sharing your core competencies you avoid using stereotypical phrases, which stops the person listening from lumping you into a group of all others that do the same thing. Your razor sharp focus helps the person understand what differentiates you from the others who carry a similar title.

Setting yourself apart from the stampede of cookie cutter functions is critical to be noticed over the marketing noise that permeates the Internet, business market and event space. A quality pitch is one that is all about the uniqueness that makes you who you are, which can’t be replicated by any competitor.

Having the guts to meet new people, taking time to really hear about who they are and what they are trying to accomplish, and fine tuning your presentation so its easy to distinguish you from others, helps develop long term relationships that will eventually pay off.

Networking is about surrounding yourself with quality people and developing those relationships so you can help them when needed and they can reciprocate when you’re in need. These lifelong skills always drive business growth and force us to continually better ourselves for the next great adventure we face.

© 2017 by CJ Powers

“Hard Faith” Film Releases

Generational_SinsThe Hollywood Reporter last week featured a story about Christian movies going blue. In 2012, Blue Like Jazz was a Christian film that tested the waters with drugs, sexual innuendo, binge drinking, and foul language. It caught the attention of many supporters, becoming the second largest Kickstarter funded movie at the time.

The filmmakers’ careers were blocked in a unique boycott situation after the film’s release. They were reportedly stopped from ever working on another Christian film. One documentary even had the filmmakers discussing the disdainful treatment that they received from other Christian filmmakers.

A lover of controversy, writer-director Spencer Folmar decided to follow in their footsteps. On October 6, 2017, his film Generational Sins releases in theaters. The film is PG-13 and has 32 profanities. Folmar is trying to coin the genre and is reportedly trademarking the phrase “Hard Faith” films.

Instead of getting boycotted, Folmar is getting a new level of support. The Dove Foundation, known for its family safe seal of approval, has started a new category of approval for those 18-years-old and up. Generational Sins has received the stamp.

Movieguide, a watchdog organization for family friendly and godly films, thinks the film should be judged on its artistic merits, not on its language. However, their position was not one of agreement as they wrote…

“There’s an underlying problem with the approach of looking like the world in order to reach out to it. It’s not how Jesus ministered, it’s not how the apostles preached, and it’s not how the Bible tells believers to live (Rom 12:2, John 17:15-18). What turns Christians off, and many others as well, is when believers, who are likely well intentioned, brag about the edginess of a particular choice because they’ve decided to mix it with Jesus. That doesn’t somehow make it cool all of sudden.”

There were thousands of movies during the golden age of cinema (1933-1963) that were real, morally healthy, and pushing artistic boundaries. Many of those stories were godly, well received, and worthy of the general public’s time and money. None of those films stooped to vile comments on the silver screen.

But the “in thing” today is all about the buzz of new faith-based filmmakers putting the gritty truth into their films in order to reach a more secular audience. The funny thing is that Jesus told stories to the secular public without profanity. Even his parable about a loving father dealing with a prodigal son was shared without being explicit.

Redemptive films, which I strongly support, rarely use any profanity, if at all. They are crafted to demonstrate the character’s repugnant lifestyle without drenching the audience in its filth. It only takes a couple quick scenes to express where the character begins his story arch, which ends in an uplifting place.

A good craftsman can create a story that reflects a raunchy lifestyle without immersing the audience in a bath of displayed evil. While I don’t feel all of the unsavory acts must be done off-screen, I wouldn’t for a moment suggest a director leave the audience feeling like they participated in the character’s depravity. After all, the goal of the film is to show the character’s transformation from an immoral lifestyle through to his redemption.

In the case of redemptive storytelling, the transformation is used to promote the film. In hard faith films, so far, it’s the edginess and profanity that’s being used to promote the film. The focus seems to be on debauchery rather than transformation.

This choice is forcing the film into a limited release schedule with only 14 theaters. In other words, the distributor is assuming the film will flop unless the controversy puts people into the seats.

So, my question is, does 32 profanities in a faith-based film entice you to the theater?

Copyright © 2017 by CJ Powers