Green Soup and the Observant Sharer

Green SoupI pulled into the stone driveway of the old farmhouse and walked up to the back door. The wonderful aroma of dinner on the stove came through the screen and stirred my appetite. I was invited to Stu and Nina’s for dinner and I always counted on being blessed every time I was with them – I was never disappointed.

Nina saw me before I could knock and welcomed me in with her naturally warm personality. Her ability to make others feel welcome was second to none and I instantly felt at home. She politely engaged me in conversation while she shifted back to stirring the green soup on the stove.

The soup was all natural and made from green tomatoes and kelp. It wasn’t dark like pea soup and looked vividly tasteful and healthy. Not familiar with many green foods, I was a bit hesitant with my first bite, but found the flavor exceptional. There is nothing like homemade soup that is made with loving hands.

Stu pulled the barbeque chicken from the grill and greeted me with a smile equal to none. A joy poured out from within him the moment his eyes caught mine, making me feel loved and appreciated. His charismatic lifestyle always made me feel like I was his equal, although he probably had more developed character qualities than I could ever hope to muster.

The quaint meal was delicious and the conversation stimulating, as we ate at the kitchen table next to a wall covered in family photos. I had known Nina for about 25 years or more and Stu for a dozen. The time went quickly as we reminisced and brought each other up to date on our lives and families.

After dinner we cut through the formal dinning room and retired into the living room. Stu sat down and snuggled into his comfy place, I flopped down on the floor and pet their cat, and Nina sat on the floor and leaned back against another piece of furniture. There was no pretense, just open hearts and an accepting friendship in the room.

The conversations ebbed and flowed to everything except for how to solve world hunger. Our words were natural and raw and we all listened with accepting hearts and words of encouragement. I was blessed.

Our conversation took a deeper more heartfelt dive just after I suggested it was time to head home. But, not wanting to miss out on such a transparent and authentic moment, I lingered another hour. Our bond to each other grew richer during that time and we encouraged each other on how to be the best us we could be.

During the conversation Nina suggested that she wasn’t sure how God could use her to help and encourage others. Her shared concern was in contrast to Stu and my charismatic dispositions that tend to put us in a place that brings about more attention and from her humble viewpoint, possibly more importance. My knee jerk reaction was to immediately list out Nina’s remarkable qualities.

“Nina, you influence and touch people everyday with your amazing hospitality, generous disposition, warmhearted kindness…”

“… Your compassion for others is life changing; your ability to speak encouragement into other’s lives breathes life into them…” interrupted Stu.

There it was.

I quickly yielded to Stu’s comments as he continued to share from his heart the things he knew made Nina unique, special and valuable. I watched as her eyes locked onto Stu and sparkled. Her husband was filling her soul with words that she could trust. He was speaking the truth in love.

I’m a romantic at heart and love to watch a couple fall in love again and again. Stu’s words of affirmation filled Nina’s heart to a point of overflow. I was convinced that whoever would cross her path over the next three weeks would be caught in their tracks as a recipient of Nina’s grace, mercy and love. I could see it in her eyes. Nothing would stop her from blessing everyone she would encounter in the weeks to come.

I learned that night that the power of affirmation doesn’t happen without being observant of others’ positive traits and reflecting back those traits by sharing our observations.

Stu had clearly paid attention to his wife and thought about her excellent qualities for some time in order to rapidly share those qualities. Stu also was willing to verbalize those words of affirmation without worrying about how clear or eloquent he may or may not have been.

In that moment, I wanted to become an observant sharer like Stu and open my house to others with the sharing of hearts over a bowl of green soup.

Copyright 2014 by CJ Powers

Freedom to Lead In Spite of Weaknesses

The summer after sixth grade was filled with surprises. One was getting new temporary neighbors next door. The family of five was moving boxes into their short-term rental property when I introduced myself and asked if I could help. Brian and his little brother ran over to chat.

Brian shared how they were building a new house three blocks away, while my next-door neighbor was on a one-year sabbatical in California. It was the perfect temporary living accommodations for their family. And, it gave me a chance to make new friends.

After helping move a few of the boxes, we knocked around playing football in the side yard. Unfortunately, I was called home to dinner, but expected we’d have many more games in the weeks to come. While the fun factor may have played a role in our new friendship, I sometimes wonder if the grade schoolers just liked hanging out with a kid who was entering Jr. High in the fall.

Brian wasn’t the typical grade schooler. He was quite mature for his young age. Because of his maturity, his father signed him up for a newspaper route in lieu of an allowance. He figured his son would be able to make as much money as his entrepreneurial heart would allow. Brian’s brother agreed to work with him, cutting down the time and workload in order to increase the amount their playtime. That gave Brian an idea.

Brian rang my doorbell within seconds of receiving his pay stub booklet for his paper route. He convinced me that if I helped, we could buy all kinds of neat things together like a new baseball for playing catch. Since money was tight in my house, except for around Christmas time, I agreed to help.

The pay stub booklet didn’t come with any instructions or training, so Brian looked to me for the answers. The only thing I knew about the stubs was that the paperboys tore out a stub for every dollar a subscriber paid. Brian was fascinated by my intellect and immediately asked how we should go about working his route.

A sense of importance flooded my soul. I was somebody in Brian’s eyes and I decided to step up to the leadership position he gave me. I had not yet encountered enough of life to understand the simple truth that pride comes before a man, or in this case a boy, falls.

Scanning the ratty booklet, I first suggested he start with fresh looking pages by tearing out all the uneven stubs. This would help give him a more professional look to his new customers. He readily agreed and tore all the jagged stubs out and threw it in the garbage. Then we walked the route.

Boredom filled our souls after walking our first mile together. I was secretly happy that it was Brian’s route and not my own, thinking that this would be my last day helping on the route. It was clear that I had no understanding of the value of money, what a work ethic looked like or true friendship.

A man answered the door at a dark brown ranch when we rang the doorbell to introduce Brian as the new paperboy. After handing him the paper, he asked Brian how much he owed. Brian looked at me with a confused face.

The man stated that he owed money for the last few weeks and suggested that Brian look in his stub book and charge him for any of the uneven stubs that were outstanding. Brian told him that we started fresh with the book, but the man insisted he pay for the weeks he owed and gave us four dollars.

I felt extremely foolish about us tearing off the jagged stubs that represented payments owed. I had no idea that he could immediately collect money where the last paperboy had left off. After all, what paperboy wouldn’t have collected all the money owed before quitting?

I recoiled from that experience and quietly backed out of helping, not feeling worthy of returning to Brian’s side. But that didn’t change Brian’s understanding of friendship. He invited me to the sports store later in the week where we purchased a couple baseballs, some trading cards and bubble gum with his four dollars.

We had a great time playing baseball and football together. Brian had proven his loyalty and his maturity in being a great friend. And I not only marveled as the recipient of his friendship, but I also learned a hard lesson about leadership.

A person isn’t a leader just because he looks or acts like one before others. It’s not until the leader considers those he serves and admits his weaknesses that he will be capable of leading. And with leadership, comes the difficult responsibility of acknowledging when he is wrong and personally apologizing to those he hurt.

As for restitution, I collected up a few dollars and a handful of trading cards to repay Brian for the stubs he pitched. While he was the one that tore the tabs from the booklet, I felt a certain level of responsibility for having directed him to do so. However, Brian’s in his gracious manner, turned down the money and accepted the cool trading cards.

That’s when I learned something even more important. When I admitted my fault and attempted to restore the relationship in a practical way, I let go of the negative emotions that drove me to withdraw from future encounters with my friend. I was freed from that emotional bondage and able to head next door whenever I desired.

Our friendship eventually changed when I started spending more time with Brian’s older sister. Their move down the street caused more changes and so did school starting up that fall. The final blow to our relationship came when their father’s company moved the family out west.

While their time in my neighborhood was short, I’ll never forget our time together, their kindness and generosity, and their ability to make friends. It’s my hope that I’ll always treasure the lessons I learned from Brian and be the leader he always saw me to be.

Copyright © 2014 by CJ Powers

Grabbing Press by Hook in 5 Steps

© apops - Fotolia.comNo, the press can’t get you production money, representation or a premiere at a top film festival, but it can place you in front of a lot of people if you can hook it.

Independent filmmakers need a platform to shout about their work. They need to connect with a professional journalist who believes in the filmmaker’s talent and spreads the word to increase the film’s buzz. Once the buzz swells, people decide if they’ll enter the theater or not. Without the buzz, they won’t go.

My first premiere was for a short film. While the film didn’t have a hook to entice a journalist to attend, I did have the renowned author give a talk prior to the film. Leaving his national platform to attend the film premiere of his popular book was enough to draw several journalists to the showing.

One journalist came early to learn about the unknown filmmaker who obtained the rights to a bestselling book. He didn’t introduce himself as a journalist, but instead offered to help me set up the punch and food table.

After the set-up was complete, I stepped into the men’s room and changed into a tux. With my pants down, so I could tuck in my shirt, the journalist introduced himself to me – Awkward.

The next morning I read about how this unknown filmmaker worked hard on setting up the premiere and then changed into a tuxedo in the restroom. The article went on about how such a small production company managed to obtain the rights and finally ended with a lukewarm paragraph about the film.

The story never hooked the writer, but my bizarre ability to pull off the impossible did. Unfortunately, by not presenting a proper hook, our press was ineffective at launching the film. Thankfully we changed our approach before the overseas release date.

But how do you connect with a journalist for a positive result? – By being authentic, truthful and following the below 5 steps.

1. KNOW YOUR TALENT LEVEL.
If your film was made in your backyard and mom did the make-up and dad held the boom pole, then don’t expect to be “found” with the greatest independent release to date.

The key is being honest about if your film can hold its own against competitive films. You need to be surrounded by enough people that will tell it like it is. Then ask yourself, is this picture the one I can give the press to compete nationally? If not, release it to the local or regional press.

2. PROVIDE THE HOOK.
Journalists aren’t lazy, but they are overwhelmed with more press releases than they can follow up on. They need help from honest PR pros that share the most interesting part of the newsworthy film story.

This is not an invitation to try and spin something cool, as it will only fall flat to the experienced – “Unknown Director Surfaces with Cool Movie Starring People You’ve Never Heard of.”

3. PAY ATTENTION TO TIMING.
Tens of thousands of journalists receive announcements that an independent film has started production. Less than one percent of those releases survive the trashcan. Why? Because 90% of films that start production never get released.

Timing is critical and the best opportunity to tell a journalist about a film is just before its scheduled release. Timeliness makes it more newsworthy and if it’s good, increases ticket purchases. Films that use advanced press watch their audience dissolve before ticket sales begin.

4. TEST YOUR PRODUCT/STORY
Everyone you know will tell you that your story is great, especially since they don’t want to upset you. The only true thermometer for excellence is the total stranger.

Heading to the mall and testing your pitch works wonders. If the person doesn’t understand the pitch, then people won’t understand your film. If the person loves your pitch, then learning about their demographics will improve your PR campaign and the film’s release.

5. TEST YOUR TRAILER
Many a film has flopped because the hot trailer drew a cool crowd, but not one made of people who would appreciate the story. Making sure the trailer properly represents the story and the film’s style is critical for testing its audience draw. Getting the wrong audience into seats will only create a disappointment that doesn’t read well in the press.

Making sure the genre, style and key story elements are present will draw the right audience. If you don’t like using your honest trailer, then you’ve been lying to yourself about the film’s entertainment value. By getting it right, the press will do the rest.

Once you’ve managed through the above steps, you’re ready to email the press with the right information that will attract the right journalists and finally the right audience. But this has to be done with just a few paragraphs and one link. Do not attach links to all your websites. Just attach the one that holds all the press information including the epk, trailer, clips, B-roll, photos, sound bites, and interview segments. Then get ready for a call to set up a live interview.

Copyright © 2014 by CJ Powers