Ed Catmull offers business lessons from Pixar and Disney in his book, “Creativity, Inc.” I agreed with his perspective on the value of people over ideas, which runs counterintuitive with the majority of production companies.
Most of his philosophy came about during his work on Toy Story 2, a production that originated as a direct to video release, but took a sharp turn and became one of the most successful theatrical sequels of all time. Unfortunately the success and its lessons came at a great cost that formed Catmull’s philosophy.
The argument comes from the business value that either the people or the ideas are more important. The determination of what a company values most determines the processes that exploits that value. If ideas are more important, then the company churns their employees in search of great ideas, but if the people are more important they see to their needs knowing that they will create great ideas.
“If you give a good idea to a mediocre team, they will screw it up,” says Catmull. “If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”
Putting a team of the right people with the right chemistry together is the necessary precursor to getting the right ideas. But not everyone agrees with this philosophy. When asked among industry peers the responses to people vs. ideas generate a 50/50 response. This statistically suggests that no one is responding to fact or experience, but rather are all guessing, picking a random answer, as if flipping a coin.
“To me, the answer should be obvious: Ideas come from people,” says Catmull. “Therefore, people are more important than ideas.”
The key is determining what makes the people the right people for a project. Some would suggest character alone is sufficient, while others state the importance of mastering one’s craft or holding years of experience. I find that what makes for an ideal person to join a team is one who subscribes to a continuous pursuit of knowledge, the endless exploration of their craft, and a willingness to learn from peers.
“In the end, if you do it right, people come out of the theater and say, ‘A movie about talking toys— what a clever idea!’ But a movie is not one idea, it’s a multitude of them. And behind these ideas are people,” says Catmull. “The underlying goals remain the same: Find, develop, and support good people, and they in turn will find, develop, and own good ideas.”
It’s no wonder that master craftsmen are drawn to others who have mastered their craft. Nor is it strange that excellent creatives gravitate to projects that attract like-minded creatives.
Copyright © 2015 by CJ Powers