Hollywood’s ‘Noah’ Vs. Independent’s ‘God’s Not Dead’

NoahThe Hollywood and independent marketing machines are in full gear. With the recent picture Son of God and other Christian/Family films being released, two new titles pit the Hollywood system against the independents.

The Noah marketing team immediately went after controversy to create a large publicity swell by promoting that an atheist was directing the biblical account of Noah. Attracting the media to Russell Crowe’s meeting with the Pope to smooth things over followed.

Behind the scenes, Paramount gathered numerous pastors and ministers together to gain their buy-in to support the film. However, the genre of the film is not categorized as Christian, Religious, or Family, but is instead categorized as Controversial, Disaster, and IMAX – As they are not going after the evangelical market, but want them to show up.

Kevin SorboThe God’s Not Dead team is taking the opposite approach with a grassroots movement to evangelicals. The film opened with $8.6MM at the box office placing it in the top five for weekend revenue with only 780 theaters. A few publications took note of the high per screen success, but most secular media barely made mention of it.

About 300 more screens will be added to the film’s release and the team hopes that the controversial comments that Kevin Sorbo made about Bill Maher will help the grassroots movement grow. The opportunity is there, as The Hollywood Reporter stated that the film was “propaganda,” which Pure Flix can use to generate more publicity.

Freedom of Speech is one of the key elements that marketing teams use to drive more controversy, which equates to immediate box office ticket sales. Numerous articles on Noah covered the atheist’s right to make a biblical picture and God’s Not Dead will most likely strike out against key media sources that are filtering out their success.

The biggest difference between the two teams is that the Hollywood system has decades of experience generating headlines and the evangelicals have decades of practice avoiding headlines.

In one of Sorbo’s interviews he mentioned that Maher’s jokes about God were sad, which is a passive comment. To stir controversy that promotes movies, Sorbo would have to make proactive comments that attack Maher’s words or actions, not his character. It would be the verbal version of Jesus turning over the tables of the merchants at the temple because they didn’t belong there.

The next three weeks shall determine the outcome of both films and will give lead in to Randall Wallace’s (Braveheart, The Man in the Iron Mask) Heaven is for Real, which will be marketed to a mixed audience between the two pictures.

Copyright © 2014 by CJ Powers

The Perception Changing Crash

My grade school mind raced as I stared out of the back passenger car window. Last night’s Mission Impossible episode was so cool that I projected spy like perspectives into my view. I scanned the surroundings and determined that the parked car across the street from the gas station pump where we sat was more than just a car. Something was about to happen and I needed to figure it out before…

Parked CarDad opened the car door and leaned over toward mom. She had the vacation cash for the trip and he needed money to pay the gas station attendant. But I didn’t let that distraction take me away from the adventure at hand. I had to piece together the puzzle before it was too late.

As dad walked into the station, I focused on the car across the street. Had it been abandoned with a bomb planted in it? Or, was it filled with drugs and dropped off for a later pick up? National security needed my best speculation and I had to figure it out before my dad returned to the car. Maybe the car was placed there as a deterrent to block someone’s movement until a hitman could take him out?

The sound of a motorcycle revved into my view from the far right side. I knew in an instant the man was about to be taken out. In my periphery I could see my dad exiting the gas station counting his change. His timing couldn’t be better.

I fixed my eyes on the motorcyclist as he zip through the intersection and headed straight for the parked car. I braced for the impact, knowing that he would be shot by a sniper and taken out before he could steer around the car.

My eyes widened as I watched the motorcycle ram into the back end of the car. The cyclist was tossed over the car and onto the street. The thud of the impact made my stomach feel nauseous, as I watched the man bounce twice on the pavement. When his body came to a stop he was motionless. I had just witnessed a motorcycle accident and I wondered if the man was dead.

Perspective Changing CrashI was startled as my dad’s car door opened. I pointed across the street and told him that a motorcycle had just crashed. My dad turned to see the mangled cycle. His head slowly moved in the direction of traffic and spotted the man on the pavement. He immediately shouted to the gas attendant to call the police and report the accident.

Dad stuck his head in the window and asked mom to pull the car to the side to clear the pumps for the next customer, while he helped clear the traffic until the police arrived. The traffic was becoming congested with gawkers.

The sound of my dad’s police whistle resounded in the area and cars immediately obeyed his waved directions. Being dressed in his weekend clothes didn’t matter, as all drivers respected the authority he commanded. The first police car arrived and one of the officers took over the directing of traffic.

My mom instructed us not to look at the horrible sight, as the thought of death was making her stomach queasy and she didn’t want us to experience anything bad. She even tried to involve us in singing happy songs, but all I could do was wonder how my make believe was perfectly timed with the devastating crash.

What were the odds? Could a grade schooler’s mind impact reality?

My mind was flooded with questions and thoughts about the moment, which may have saved me from the realization that I had just witnessed a man’s death. The experience was terrible and no one in the family ever brought it up again except for me. I had to share how my dad put our vacation on hold long enough to help the local police.

Having watched a real crash at such a young age altered my perception of motorcycles. While I could handle driving mini-bikes on a camping trail later in my youth, I could never bring myself to driving a motorcycle on the street. Nor was I comfortable twenty years later losing two friends to motorcycle accidents. I also struggled when my cousin had to make life changing adjustments after his motorcycle accident made him a paraplegic.

The odd thing about all of these motorcycle accidents was that not one of them happened to me, yet my emotions took a significant hit each time.

But what ever happened to that man? Did he feel a rush as his body was tossed over the car? Did he feel the intense pain of his landing on the pavement? When his body bounced a second time, did his spirit bounce out of his body like in the movies?

These questions filled my grade school mind well into my teen years and beyond, with no available source to provide the answers. It was a hard lesson to realize that some questions never get answered. And most accidents never bring closure. In this case, I never learned why the man drove straight into a parked car as if he never saw it.

Copyright © 2014 by CJ Powers
art © fotolia.com

Yes, I’m A Starving Artist

Cj's Corner StoreA friend recently asked, “How are you doing?” My response was straightforward and honest, “Fine.” He then asked how I was really doing. It was in that moment I realized that our perceptions on what “fine” meant were very different.

Most of the artists I know are “fine” if they are out and about doing their art. They might very well be starving or at least scrapping a little money together for a piece of chicken and a slice of orange, but they’re feeling fine.

My friend is also struggling to survive and suffers because he has no outlet for his pain. He feels the same devastation as a starving artist, but without any form of expression that would make things feel better. It’s hard to feel content unless you are being who you were wired to be.

The conversation continued. He could tell I was broke and asked what he could do to help. Knowing his financial situation, I found the moment awkward at best. I wasn’t about to suggest anything that would take a dime away from his children. After all, we artists chose our path in life and will reap the consequences of that choice – Devastation or a great victory that comes with the release of a new piece of art.

A woman wondered if we artists are too prideful to ask for handouts. While there are some in the field who are in it for acclaim, most of us are in it because art pulses through our veins. We don’t seek fame, but we do hope everyone sees our work and understands it. We want them to embrace the emotions that we share through the art and trust it to guide them to another level in life.

I’ve met numerous people in the film industry and I can tell you who is into the art and who is just there for the fame. It’s very obvious, as true artists are humbled by their own efforts. In fact, by the time we get something produced for the masses, we’ve already grown past that point and can be disappointed in that work – Even when others may be praising it.

Art doesn’t stop from churning within us and it demands we pay attention or we’ll be noticeably out of sorts. My angriest years were those times when I didn’t have an outlet to express the passion that stirred within me.

That’s not to say that the quality we produce doesn’t impact our decisions. I’ve set up an ecommerce store with two of my products from years ago. These products were never released because my abilities had so greatly improved by the time the products were made that I couldn’t bring myself to release it. However, I need to pay the bills and I’m therefore in a position where I have to release it.

So, because I’m broke and some of you might want to help me stay afloat, you can go to the new CJ’s Corner Webstore and make a purchase. There is a limited quantity of product available and the chances are it will never be made available again in the future – A real collectors item.

The Audio CD was designed to be a lead in product for a children’s film series that never got financed and the DVD is a film I shot for Francine Locke to give her an edge at winning an award. The CD has all original stories that I wrote and narrated and the DVD was shot by students and won Best Actress and Best Story at festivals.

I appreciate you taking the time to visit my store. I also have several books available at other sites:

No Longer A Victim
Bloom-Covered Thorns
Notes from a Napkin

Thanks in advance for helping one of your favorite starving artists survive.

Copyright © 2014 by CJ Powers