Storyboards Stand the Test of Time

StarWarsBoardStoryman Webb Smith invented the storyboard in the 1930s, while working at Disney Studios. The team developing Walt’s stories used 4X8 sheets of plywood that were covered in material. Pictures sketched on paper were pinned to the boards in the order of the story. The artists found it much easier to follow the boarded story than reading and rereading a script.

QuestThe practice is now industry wide and is used for the creation of commercials, stunt scenes and special effects. Writers have also found the boarding aspects of the process to be helpful in plot development and story structure. Even documentarians and some editors use a form of storyboards to help manage their workflow more efficiently.

Vision boarding, the latest form of storyboarding, has entered the corporate world with gusto. Entrepreneurs are using the boarding process to create visual dashboards and workflow charts. Marketing communication departments have also made adjustments to the concept by creating infographics.

Storyboards are successful because they make it easier for a person to visualize a pitch or a set of data in tables. The greater the need for fast information or a form of previsualization, the more popular storyboards become.

PrevizLimited animation was developed from storyboards and the testing of commercials generated the motion driven preview of storyboards. The process is called animatics. Even the blockbuster motion picture teams are now using previz (an animated form of storyboarding).

Josh-Kaufman-How-To-Get-Good-At-Anything-Sketchnotes-1BlackWebSince a picture is worth a thousand words, corporate employees are starting to take sketch notes during meetings. Sketch notes allow the employee to take more memorable notes that don’t pull the individual’s attention from the speaker. And of course, it’s a descendant of storyboards.

The more our world shifts from a literary to a visual society, the more popular infographics and sketch notes become. And, since the practice was formulated decades ago, it clearly is compelling and stands the test of time.

© 2016 by CJ Powers

The 3 A’s of Story Movement

When I was a child, my dad told me that a motion picture was about movement. I said, “dah!” But later I realized he was profoundly right. I’ve seen too many films that were not about movement. I’m not talking about the physical motion you see on screen where either the camera is moving or the actor moves, although that is present in film.

I’m speaking about story movement.

Every great story has the triple A’s of story movement: Anticipation, Action, and Aftermath. It is no different than the beginning, middle and end, except for one small factor: It’s about building a question in the mind of a viewer that must be quenched by watching more of the show.

ANTICIPATION

The “what” of a story is typically known by the audience before watching the film. The key is to make sure the audience doesn’t presume the “how” of the story before it unfolds. However, to create story movement the director must build anticipation in the audience to see if things play out in the expected way. While the ending might turn out close to expectations, how the story unfolds must be new and unique.

Blog_AAA-1My picture of a character reaching for a flower is symbolic of anticipation. It causes the audience to wonder if the character will caress the flower and smell it, or pick it. Both possibilities have been seen before, so how it’s done tells a new story worth watching. Not knowing how things will play out causes the audience to anticipate several possibilities. The audience is compelled to continue watching to see the outcome.

ACTION

Blog_AAA-2The flower being picked confirms the anticipated event to be new or what was expected, but done in a fresh way. It also raises another question. The audience now wants to know what will happen to the flower. The action drives the viewer to seek the end of the scene. They need to know if the character will hand the flower to someone, put it in a vase, toss it over the neighbors fence, or maybe realize that picking it killed the poor thing and grieve. The possibilities are endless.

AFTERMATH

Blog_AAA-3The aftermath isn’t always negative, but many times it is, except for the midpoint and climax of the film. But it’s always emotional so the audience shares the experience and desires to know more about what will happen in the next scene. Many writers speak about this moment being critical to moving a story forward using a consequence or conflict.

Every scene must have the three A’s to drive the audience’s desire for more story. Without it, the film falls apart. The magic of the three A’s is that it works every time, keeping the story moving and raises questions in the audience’s mind about what comes next. Great stories compel the audience to watch every subsequent scene until the film’s resolving climax and epilog.

© 2016 by CJ Powers

Story — Endow Experience with Meaning

CFD81E31-5644-4EE4-A744-32C46B021CC0Persuading a person to your perspective is ascribed to two forms of communication: argument and story. Film is considered both an argument and story. Yet, many independent filmmakers never try to argue their point to a mass audience or share a story that’s saturated in experience and meaning. They simply want to create something cool, which adds to society’s noise.

The number of independent films, both short and feature, hit its peak and started to decline last year. The main reason for the drop was due to filmmakers leaving the industry. Many cited their inability to “break in” to Hollywood, as the reason for exit. When asked what changed perspective or infused meaning they had hoped to give their audience, none were able to answer. Their response suggested they had all been a part of the noise.

One filmmaker stated strongly that he didn’t make his film to persuade the masses, but instead created it to encourage like-minded people that agreed with his philosophies and ideas. He was asked a follow up question, “What meaning did you attach to the character’s experience for the edification of the audience?” His response was, “I had lots of lessons in the film.”

Having talked to thousands of independent filmmakers, I can tell you that a person who says they’ve put lots of messages in a film, has failed to provide the audience one clear understandable message. The film becomes a conglomerate of noise.

Story is a gift that allows us to turn meaningless activities into art filled with purpose. Without purpose, the artistry of a story fails to appear. It’s only when a single purpose or vision is conformed by artistry that a memorable story survives the test of time. When watching great story, audiences catch and embrace the meaning as their own, much like watching a good friend work through a crisis to success.

If you felt the need to label the outcome, we would call it a testimonial of the main character. After the hero overcomes his greatest obstacle, he is able to testify to his success. He lived through the painful process and not only landed on his feet, but also demonstrated to the audience a solution they can implement in their lives as well.

In other words, stories that stand the test of time are those that show a main character who attaches meaning to his or her experience. It is also a story that is easily shared with the masses because of its universal appeal. Whenever meaning is attached to a character’s activities, the story is of great interest to all viewers.

One benefit of losing filmmakers who don’t endow their experiential stories with meaning is the reduction of noise in the market. The less noise producing filmmakers, the easier it is for audiences to find the filmmaker who produces great stories.

Copyright © 2016 by CJ Powers