The New Season of Creative Mindfulness

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I remember the changes that occurred in business when upper management altered its focus to an innovative mindfulness called a paradigm shift. Every executive I knew was searching for a new way of looking at processes and conducting business. Changes in operations led to consolidations and the tossing out of unneeded practices. Even sales teams shifted their selling techniques to fit the changing marketplace.

During the fourth quarter of last year, a new mindfulness started to appear. Fresh research was published by Linked-In, Adobe, and the Forrester Group. All of the results and documentation pointed to the emergence of this new mindfulness being that of creativity. Executives at Fortune 500 companies started to pay attention to the fact that creativity was directly correlated to business success.

In his new book, Creative Calling, releasing on September 24, 2019, Chase Jarvis shares how the practice of creativity in business will soon be established as a standard for a healthy employee. The creator of the Creative Live website takes it a step further by insisting that creativity will be considered just as important to each day like exercise, nutrition, and meditation.

For this very reason, I have shifted the focus of this blog and my new podcast to help people grow their creative thinking and abilities. We are all born with creativity, which is seen in every child prior to them starting school, where we are taught to focus on logic.

The logical side of life is tactical in nature and the creative side is strategic. It didn’t take long for business futurists to figure out that within another decade Ai technologies will replace the vast majority of tactical jobs, leaving only strategic and creative positions available for people.

To help people start increasing their creative abilities and thought processes, Jarvis illustrates in his new book the I.D.E.A. system.

IMAGINE

The imagination can create hope and a vision for our future. By improving one’s ability to imagine things, a businessperson can bring clarity to new processes and gain an understanding of what is required to implement that new future. The imagination can also drive an individual’s focus to clarify their intentions on how to proceed.

DESIGN

Jarvis’ design phase is all about establishing a daily practice and conforming our lives to support expressions and transformation. The average person in business today fears change and is hesitant to move forward in what appears to be a blind expedition into the unknown. However, the strongest employees are the ones who are at the forefront of creating change.

EXECUTE

Creativity isn’t innovative or more than just a concept unless it is fleshed out. The businessperson has to learn how to execute their innovation, turning their vision into reality. Even the most ambitious plans can be accomplished one step at a time when a businessperson learns how to execute creative ideas.

AMPLIFY

The business world has turned into a community that requires the participation of many hands for the out-rolling of new projects, products, and services. Finding ways to impact our partners and engaging our communities, increases our productivity and success rate. This amplification process provides a natural byproduct of replicating the best part of ourselves in others.

Developing our own creative thoughts and abilities is critical for our survival in the coming years. This is due in part to the unprecedented challenges in our economy, environment, and technology. We can’t erase the past that put a powerful computer/phone device in the hands of every business person, so we must learn and master what the device can’t provide us—CREATIVITY.

© 2019 by CJ Powers

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Disruptive Creativity Drives Success

september 5, 2016arcadia football field6_00 pm

This past week I gave a talk on how creativity fuels innovation, which in turn generates departmental and business success. Several business owners were thrilled to hear more about the steps they need to take in order to compete in this new socially-driven marketplace. Many have heard about disruptive technologies, but the core ingredient to the marketplace disruption process is what I call disruptive creativity.

I’ll lay out how disruptive creativity drives success using the New-Different-Better-More (NDBM) principle below.

NEW

The introduction of new products and services only lasts 90 days in today’s society. Once day 91 hits, the item or service is no longer new. It’s therefore the goal of every marketer and salesperson to take advantage of their opportunity window. However, to be successful the product or service must be new.

The definition of “new” gets a little slippery when companies attempt to come out with something that already exists. If the offer is a first for a certain group of people or demographic, the product or service might be considered new regardless of preexisting competition. A safer release would be of a new product or service that can easily be differentiated from the competition based on it being unique, superior, or of greater value.

DIFFERENT

Offering the same thing as the competition will not drive business growth. By only shifting the color, model, or offering leaves little room to distinguish a company in the noisy marketplace. The product or service must be positioned using something that clearly differentiates it from the competition.

The best type of difference in products or services include an intuitive interface or process; additional or unique features; and, easily obtainable benefits from using the product or service. Clarity can also drive delineation from the competition by using mascots or the endorsements from celebrities and public figures.

BETTER

Building the better proverbial mousetrap is an age old scenario that has perplexed businesses for decades. The first company to market always gets a greater share of business, but so does the company who finds ways of improving on the product or service. The groundswell of early adopters drives more development monies into businesses, but it’s only the company who determines how to make things better that survives for the long haul.

In today’s society, better must also be disruptive. The goal of every new product or service must be to reinvent how the marketplace will embrace the offering, while displacing the competition. Survival today means changing the playing field to favor the company. In the same way, the company that convinces the client to let them help write the RFP going out for bid will be able to seed the document with requirements that match their strengths.

MORE

Buffets have been successful for decades because the hungry person sees them as being far more beneficial than ordering a simple meal. Discount restaurant coupon books also give a great perception of a two-for-one value since most people dine with a friend or loved one. The idea of getting something more from a package or offering grabs the potential customer’s attention.

The “more” can be an increase in value, quantity, or add-on benefits. Many online sellers offer bonus products within a certain ordering time constraint to increase the product’s worth. When the offering includes a how-to book, the “more” can be additional details that brings overt clarity to the reader’s next steps, compared to the competition’s short, high-level book that alludes to the right answers.

The NDBM principles are a direct extension of disruptive creativity in action. By creatively putting NDBM into practice, a business can position itself well within its market and drive away or absorb competitors. The key is making sure each step of the NDBM elements are built creatively and not copied from another business. The company’s style must shine through when presented.

Copyright © 2018 by CJ Powers

 

Work Hard, Someone is Watching

Work Hard,Someone isWatching

I climbed the stadium seats at the dolphin aquarium in Baltimore and spotted one of my favorite actors sitting with her three kids and mother. I smiled and walked past, not wanting to interfere with her mom time. Unfortunately, the guy sitting behind her finally figured out where he had seen her and chatted it up. She politely responded and then collected her family and left before the show started.

Her kids were not upset because they left the dolphin show; they were upset because a man tried to pull their mother away from their precious time together. Thankfully she made the right choice and put family before fans. After all, fans come and go, but family is still present in the aftermath of one’s career.

Colin Powell came to mind after the actor left, fully functioning in her mom role. Powell is a man who quickly gains respect from most everyone he meets, not because he’s so awesome, which many would say he is, but because he lives by his own words with integrity.

Had he been present during the decision to work hard in her role as a mom in that moment, he would’ve agreed with her decision. Powell’s great work ethic was not altered by the fans that surrounded him, but by his own focus on life. He owned the moral decisions he made daily and shared his simple viewpoint when he said…

“Always do your very best. Even when no one else is looking, you always are.”
Colin Powell

If You Take the Pay, Earn It

When I was in high school, I spent the early hours on weekends delivering newspapers to fund my art. The team would start at 4:00 a.m. stuffing inserts into the paper, and then stuffing the sections together into a lightweight plastic bag for ease of delivery. I did the prep work quickly because the goal was the delivery process, not the stuffing, as we were paid per paper delivered.

The college drivers got to pick the teen they wanted to ride with. The guys were jealous because the best-looking woman always picked me first—I’ll call her Beth. Some thought it was my charm or the good looks I sported back in the day, but I knew it was about the money.

You see, the teens moaned about stuffing the papers and dawdled in the process. Since the drivers got half the pay, they wanted the teen that worked hard and fast. Beth was smarter than the rest. Her motto was that if you’re going to take the pay, you needed to earn it. So, instead of hassling me like the other drivers did to get their teen helpers in gear, Beth encouraged me to find faster streamlined ways of stuffing the papers. I always ended up with three times more papers for delivery than my peers.

Beth also stepped away from the other jeering drivers and quietly stuffed additional papers herself. Due to her speed and the slowness of most teens, she typically stuffed an equal amount. Our truck was always packed with four times more papers than any other truck, which gave us four times more pay.

Always do Your Best

Not only was the stuffing process important in providing our potential pay, but also how we delivered the papers was important in determining which drivers got extra pick up routes at a bonus pay rate. To gain more opportunities, Beth memorized the entire map and knew where every street address was located in relationship to our current location.

If we were within a half-mile, she’d send me out of the truck with enough papers to walk 5-10 houses, while she drove off to cover the customer service issue. Beth’s timing always amazed me. Every time I’d get to the last house, I’d see her pulling up along side of me.

We had polished our process to the point of excellence. Beth had even determined my jogging speed and matched it, so I could jump in and out of the truck while it continued moving down the street. I’d basically jog a “V” pattern. On our approach to a given house, I’d grab the paper and jump off the truck jogging on an angle to their front door and return on an angle to be picked up a little past the house.

This allowed me to place the paper on every front stoop, giving the customer a great experience. Most of my peers tossed the papers from the truck, which scattered many sections across several lawns.

Don’t Disappoint Yourself

The process that Beth and I worked out allowed us to achieve our financial goals. She loved the opportunity of making extra cash and was disappointed when someone else got to pick a rider first, as it meant that our team would be broken up and our pay would drop to a fourth of our goal.

Regardless of how much our peers struggled to understand our drive, we never eased up. We were in it to achieve our goals and we didn’t want to ever let ourselves down. We were successful because we worked hard.

Beth always said that if she were too often stuck with an uncaring teen, she’d quit and find a new job. She was in it to accomplish her goals and made sure that she did her part in adding to the team’s success.

As for me, I never wanted to fall short of my goals or disappoint my partner. I had no problem hustling in order to achieve what we deemed as success. But boy, the disappointment that came from working with a lazy driver felt almost as bad as getting handed a measly check on an earlier lackadaisical day of work before meeting Beth.

Copyright 2017 by CJ Powers

 

The Highs of Combinatory Play

Dream_Play

Being creative never ends. Nor is it something that is easily turned off. Some have suggested that once it gets into your blood or bones, you’re hooked for life. Maybe it’s the innovation that drives inspiration to do it again or possibly it’s just the thrill from the last project that gives you a boost for the next one.

There is a euphoric feeling that comes at the end of each creation that catapults a person to try something imaginative one more time. I’ve heard it described as the same result runners get from endorphins popping within their blood. They’re driven to do another run within the next 2-3 days, because their biological systems respond as if they were coming down from a drug high. Everything within them screams for another fix that only a run can bring.

But creativity is not a drug. Nor does it create drug like responses. The built in thrill comes from triumphs of moving from concept to completion. And I’m not speaking of just any type of accomplishment, but the ones that naturally cause a person to play. Being creative is all about being flexible, a good troubleshooter, and most of all a person who loves to play.

If the project isn’t fun, then it’s not a creative project.

Even Einstein took time to play with ideas. He used a concept called combinatory play to develop a good number of his theories and inventions. He started with two columns of lists. Then he drew a line between an item on the first list and another item on the second list. The result was something completely new to consider.

Computer Slicer
Coffee Maker Ticket
Sun Glasses Soda Can
Toast Window
Bagel Small Container

If a person draws a line between the bagel and slicer, he would start to come up with the invention of the bagel slicer, which of course was invented. Connecting Coffee Maker with Small Container may have led to the single cup coffee makers of today. There are many other combinations that will spark creative thinking that leads to innovation.

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”  —Steve Jobs

I’ve been told many times that I’m the most creative person any given he or she had ever known. They’re also amazed at the wide and diverse range of activities I’ve experienced in life. The wealth of experiences within my memory gives me numerous things to ponder every day. And, with all of those experiences I’ll never find myself bored. After all, the beginning of any creation can pop up in my head just by considering a possible combination as I play mental gymnastics.

I’ll never forget inventing an illusion in middle school and then seeing it used in a television magic special that Friday night. I realized that the combination of experiences I used to create the illusion wasn’t unique. Someone had already dreamt up the same idea. But I felt great knowing that my idea worked and looked amazing. It gave me a high and I dove in to create again.

The afterglow of creativity always energizes additional inspiration with new perspectives and ideas. The playfulness around the conceptual makes it fun to bring the ideas into reality and the word failure never shows up, simply because there’s not enough time to be critical when exploring various possibilities. It’s all about play and feeling great.

© 2017 by CJ Powers

 

Creativity—No More Corporate Box

Failures within the Fortune 1,000 world have become critical over the past ten years. To learn how to protect corporations from bad decisions, IBM polled 1,500 CEOs to learn the #1 leadership competency required to survive the future. The answer was “Creativity.”

Two years ago a dozen corporate futurists also stated that creativity was moved to the number one slot of the top ten skills list needed for advancement. Business analysts stated that the only growth companies were those that thrived in creative environments with innovators on staff.

The flurry of activity surrounding creativity in the corporate sector suggested that HR departments needed to set up creative training sessions, adjust hiring scripts and find ways to compensate those who created beneficial solutions. But hundreds of HR departments did nothing.

Over the years HR has become a science, while creativity remains an art form. It’s hard to scientifically measure the value of a creative to determine which one should be hired. It’s also difficult for a director, who was taught that people are supposed to work in the figurative box that the company made, to design a program that trains logical people to play in a box-less environment.

BOXsm

Corporations needed to build the box lifestyle for employees during the days of industry in America. By the time the personal computer was invented, corporations needed people who thought outside of the box. For our future, corporations need to hire people who don’t work, but play, not in or out of a box, but in a box-less environment.

And they don’t get it.

Who doesn’t get it?

Well, let’s start with SEARS or any other relator that is headed toward bankruptcy. The list is getting longer every year. Just think about SEARS having survived for 124 years both inside the box and outside of it, but now that a box no longer exists, the company has no clue how to survive. Some are guessing its doors will close during its 125-year anniversary.

I was once taught that business is always moving. If its not moving forward with growth, then it’s moving backwards with decline. A business is incapable of standing still. I was also taught that innovation (creativity) was the only thing that could grow a company exponentially. Creativity is movement.

The companies throughout history that disrupted their business market with new innovative solutions always captured 40-90% of the market and forced all other competitors to share the leftovers.

The fact that progress is impossible without change stumps numerous leaders. But a creative knows that change is inevitable and chooses to create the change rather than worrying about what may or may not take place by the hand of others.

Creatives are the leaders of our cultural future.

© 2017 by CJ Powers

Capturing the Surge of Inspiration

If I were to write a formula for innovation it would look something like this:

Creativity * Inspiration = Innovation

There are few who will disagree with my formula, but almost everyone would admit that the tricky part is capturing and maintaining the surge of inspiration. Finding it is never the problem, as inspiration is always associated with life. When you find life, you find inspiration.

To find inspiration all we have to do is seek out the things that are infused with life. The meaning of the word is also associated with life. One definition is about inhaling to bring something to life. Another is about giving life. Still another is about a divine influence that creates life.

When you find a person who is full of life, you find a person that inspires you. If you are able to maintain a relationship with him or her, you have found a source of continuous inspiration. Many artists during the renaissance referred to inspiring people as their muse or a goddess that inspires. Today, we call the person a rare treasure and a joyful find.

CreativeMost artists find different people over time that brings about various levels of inspiration. Seldom do we come upon a person who overloads us with so much inspiration that we go off creating project on top of project—but it does happen.

The key is trying to figure out how to keep someone special like that in our life, especially when they need to receive something in return like any good two-way relationship. But what do you provide a muse?

During days of old, the artist would bring honest heartfelt emotions and words of love to the relationship—driving some into romantic relationships. During the late 1900’s partnerships were formed with each person bringing something to the table that the other needed to keep the business functioning. However, few people developed long term relationships, whether platonic or not, that was based on each person focusing on the needs of the other.

I’m convinced that when you pour some form of inspiration into another person’s life their heart overflows with joy, love and hope. The combination of those three things settles into the heart, which produces inspired words of affirmation and encouragement—life giving things in their own right that inspire the artist in return. This results in the artist being inspired more than they gave out.

In other words, if we sew seeds of inspiration into the lives of those around us, they may in turn inspire us. If my theory is true, then the best way to capture inspiration is by giving it away. To test my theory, I recommend that artists find ways of inspiring others and pay attention to see how much inspiration comes back to them.

But, if you are truly fortunate, you may stumble into a person who matches your synergy for inspiration. You both would fly high with joy overflowing because it takes little effort between you to generate more inspiration than what your humble hearts can hold.

I’ve only had that experience a couple times in life and I can tell you that you feel capable of changing the world because of them, yet you never want to leave their presence for fear that the inspiration might fade. You want to spend every waking hour with them, but instead you’re driven to create and innovate from your overflowing heart. That gift of inspiration gives birth to new ideas and work that changes lives. The inspired creative cannot sit still. He or she must respond to what they receive.

Since those experiences happen ever so seldom, I recommend you put my theory to the test and see if it works or not. Go out and inspire someone and let me know the results.

Copyright © 2016 by CJ Powers