The Habit Hustle: Why Most Habit-Building Advice Fails and a Simpler Way to Stick With It

A surge of motivation to improve my life came with the new year. But it was week three, and that burst of enthusiasm was waning. I looked around me and saw that the number of gym visitors had dwindled. They probably lost their ambitious resolutions days before me. 

Why does this happen so consistently? 

I needed to explore other options to learn if there was a better way to make habits stick. I wanted to understand why most traditional habit-building advice fails and uncover a simpler, more effective approach—one that can transform our lives.

The Challenge of Sticking With Habits

How often have we started a new habit, only to abandon it within weeks? 

You may have planned to meditate every morning, hit the gym daily, or journal every night. At first, your motivation carried you. But soon, life got in the way. You skipped a day, then two, and before long, the habit vanished.

It’s frustrating. 

We had the best intentions and a solid plan, yet something didn’t stick. The issue isn’t our willpower or commitment. It has to be the system we use to build habits. Most traditional advice emphasizes grand plans and detailed tracking, but these methods seem to crumble under the unpredictability of real life.

Why Most Habit-Building Advice Fails

I tried to break down the common pitfalls of conventional habit-building strategies:

  1. Overwhelm: Setting ambitious goals, like exercising for an hour daily or preparing every meal from scratch, initially feels empowering. However, these significant changes quickly become exhausting and unsustainable.
  2. Dependence on Willpower: Willpower is a finite resource. It’s one of the first things to falter when you’re hungry, angry, lonely, or tired, not to mention overly busy and stressed. A system that relies too heavily on sheer determination is bound to fail.
  3. Lack of Flexibility: Life is unpredictable. When our routine is rigid, even a small disruption—like a hectic workday or unexpected obligation—can derail progress.

These challenges don’t reflect a lack of effort or discipline. They’re signs that the system needs an adjustment—one that makes habits easier to start and maintain.

The Micro-Habit Solution

The key to lasting habits isn’t about pushing harder or aiming higher; it’s about starting smaller. Enter micro-habits: tiny, easy-to-do actions that take less than two minutes. These bite-sized habits eliminate barriers to starting and build momentum that grows naturally over time.

Here’s why micro-habits work:

  • Ease of Starting: A small habit, like doing one push-up or drinking a glass of water, requires little effort or commitment, making it almost impossible to fail.
  • Momentum Creation: Small actions often lead to bigger ones. Once you’re on the floor for a push-up, you might do two or three. Over time, these tiny actions compound into meaningful routines.
  • Confidence Boost: Completing a micro-habit reinforces your ability to stick with it, creating a positive feedback loop.

James’ Single Push-Up

James was complaining to me about his workout. I listened patiently as he ranted about getting burned out after diving headfirst into his intense routines inspired by his hefty resolution. He was sore, fatigued, and frustrated.

John, one of the guys at the gym constantly exploring options on how to do things, came over and suggested a laughably simple alternative, “Do one push-up a day.” 

James laughed. He didn’t know if John was joking or serious. I was intrigued. 

“Come on now,” John said. “Drop to the floor and give me one.”

James looked at me. I shrugged, then gestured to the ground. James dropped down and did one push-up, then stood.

John shouted, “Yes!” Then he gave us both high fives. “I knew you could do it. You’ve just succeeded in your first of many daily habit-building pushups. Do this again tomorrow and the next day, then add one pushup each week, but no more than that. In no time, you’ll be doing 50 pushups a day like the pros.”

James told me he felt foolish and did 10 pushups daily for the rest of the week. Since he had a good base that his ego could handle, he shifted back and only added one pushup to his count every week.

His habit, which started with a number he couldn’t fail at, was building faster than anyone else in the gym. His new consistency made the difference.

James stuck with it because it never felt overwhelming. His success came not from sheer effort but from the simplicity of starting small.

Building Momentum with Micro-Habits

We can achieve similar results by following this simple three-step process:

1. Pick a Micro-Habit

Choose an action so small it feels impossible to fail, like:

  • Drink one glass of water each morning.
  • Write one sentence in a journal.
  • Stretch for 30 seconds before bed.

2. Attach It to an Existing Habit

Pair a new micro-habit with something you already do daily. This creates a natural cue, making it easier to remember. For example:

  • After brushing your teeth, do your pushups.
  • While waiting for your coffee to brew, drink a glass of water.
  • Before turning off the lights at night, stretch for 30 seconds.

3. Celebrate Small Wins

Each time you complete your micro-habit, celebrate—even if it’s just a mental “I did it!” This releases dopamine, reinforcing the behavior and making it more likely to stick. That’s precisely what happened when John gave James his high five.

The Power of Small Steps

Imagine if, like James, you started with a habit as small as one pushup and added another one each week. By the end of the year, you’d be at 50 pushups a day. That simple action could grow into a transformative and scalable routine. By eliminating overwhelm and focusing on easy wins, you set yourself up for long-term success.

It’s time for you to face your unexplored options. Pick one micro-habit and make it so small that it feels impossible to fail. Then, attach it to an existing routine and commit to it for the next week.

Don’t aim for perfection. Just start. Because once you’ve taken that first step, your celebration will create the momentum needed to keep going. Changes don’t happen overnight. They build with small, consistent steps.

By shifting your focus from grand plans to micro-habits, you can create a system that works with your life instead of against it. The journey to lasting change begins with a single, small step.

So, what’s your one push-up? Start there, and see how far it takes you.

If this approach resonates with you, share it with someone who might benefit from a simpler way to build habits.

Copyright © 2025 by CJ Powers

Failure Breeds Success

man in blue and brown plaid dress shirt touching his hair

Photo by Nathan Cowley on Pexels.com

There are several notable authors speaking on failing forward and the need for environments that allow for, or support failure. None of the individuals speak to the importance of failure and how it increases our ability to think and drive innovation. Out of those who speak about the positive aspects of failure, most seem to do so with failure as a caveat, not a requirement. The truth, however, is that failure is a necessary part of success.

Over the years, I’ve talked with numerous award winners, self-made entrepreneurs, and multi-millionaires. In each case, when talking to a person that made the trek up the hill of success, they shared how integral and critical their failures were in getting them to their goals and big wins. No one was able to succeed until they experienced a healthy dose of failure.

The secret weapon of failure must be added to our creativity tool belt. This tool empowers us for the big wins that company’s need for growth. It also wipes out fear from our workforce, promoting a healthy attitude for calculated risks that drive innovation, instead of the shrinkage driven by a risk-averse environment.

Colin Powell, one of my favorite leaders, says, “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

Flaws are found in every product and service. When we choose to look at the negative and learn about the need that is not being met as a result of the given flaw, then we can learn from that single point of failure and innovate a new and better solution. If, however, we pretend that our product or service does not have a flaw, then we fool ourselves and give an opening for another company to build our mousetrap better. We lose market share—by choice.

Failure sets us up to win with three benefits:

A Growth Mindset

We all start from a position of failure. This is easily seen in my first swimming lesson at Sunset Pool. I was afraid of the water, like two-thirds of Americans, and I tended to sink instead of float. By focusing on my inability to swim, I was able to add to my skill set. By the time I was an adult, I was a PADI and NAUI certified diver that swam with sharks. (According to National Geographic there are 375 types of sharks and only about a dozen are considered dangerous.)

A growth mindset was a simple idea discovered by Stanford University psychologist, Carol Dweck, that drives motivation and productivity. The concept is that we can change or improve our basic abilities in order to make great accomplishments. By seeing failure as a stepping stone of learning, being able to consider new ideas that would never have popped up had we not failed, we can alter our products and services to be a better solution for the customer.

A Customer-Focused Perspective

I learned at an early age that failure meant you didn’t have or offer what the customer wanted. I’ll never forget the meeting I had with the vice president of a national youth organization. I was told what the organization wanted and I clarified what they actually needed to be successful. While I was 100% accurate in my assessment, which was later proven true, I was dropped from the project because I didn’t deliver what they wanted.

The disconnect was due to me being focused on their customers and donors, while the vice president was focused on assigned objectives. The organization moved ahead without me and saw a massive failure. They soon realized that their objectives were not aligned to their customers and donors. After making several phone calls to key people, they discovered that the needs in their market were perfectly aligned with my initial recommendation.

My failure taught me a valuable lesson about having a customer-centric perspective. I could have gotten the original contract had my recommendation matched their objectives, but I stood by what I thought was right, not what they were willing to pay for. The next customer that called me in for a quote that wasn’t aligned to their market, I offered exactly what was being asked for and supplied a phase two proposal covering next steps should phase one not work. One company suggested we forgo phase one and just jump to two. I was thrilled that they had made the determination after understanding the differences between phases.

A Trajectory for Success

When failure no longer looks like a problem, but rather the next step of an exploration seeking the best solution, the company finds itself on a trajectory of success no matter what scenario is first developed. I had a friend who once told me that some things aren’t worth doing perfectly. The saying stuck with me because my marketing background suggested that speed to market was far more powerful than second to market—unless you pour a ton of money into the second product’s release.

My friend explained that when a product or service is 80% ready for release, to go ahead and release it while continuing to perfect it. Within six months, regardless of having released the product at 100% or 80% complete, the product will still be tweaked from the market’s initial feedback. The amount of time it takes to polish the final product is not worth the quality difference compared to the percentage of market share gained by releasing first.

While this holds true with most products and services, it does not work in film and music sales. Once the product is created, you rarely have an opportunity to fix and rerelease it. This is why entertainment companies do test screenings and focus groups—to get it right the first time out.

My failures have given me wonderful tools that move each of my projects a step closer to success. Without those failures, I would have no idea how to make a new product or service successful. When we review our failures and determine the lessons learned, we drive success in our next venture. In other words, failure allows us to grow, focus on our customers, and create a process that forces our success.

Shouldn’t we all be thankful for our failures?

© 2019 by CJ Powers