The 3 A’s of Story Movement

When I was a child, my dad told me that a motion picture was about movement. I said, “dah!” But later I realized he was profoundly right. I’ve seen too many films that were not about movement. I’m not talking about the physical motion you see on screen where either the camera is moving or the actor moves, although that is present in film.

I’m speaking about story movement.

Every great story has the triple A’s of story movement: Anticipation, Action, and Aftermath. It is no different than the beginning, middle and end, except for one small factor: It’s about building a question in the mind of a viewer that must be quenched by watching more of the show.

ANTICIPATION

The “what” of a story is typically known by the audience before watching the film. The key is to make sure the audience doesn’t presume the “how” of the story before it unfolds. However, to create story movement the director must build anticipation in the audience to see if things play out in the expected way. While the ending might turn out close to expectations, how the story unfolds must be new and unique.

Blog_AAA-1My picture of a character reaching for a flower is symbolic of anticipation. It causes the audience to wonder if the character will caress the flower and smell it, or pick it. Both possibilities have been seen before, so how it’s done tells a new story worth watching. Not knowing how things will play out causes the audience to anticipate several possibilities. The audience is compelled to continue watching to see the outcome.

ACTION

Blog_AAA-2The flower being picked confirms the anticipated event to be new or what was expected, but done in a fresh way. It also raises another question. The audience now wants to know what will happen to the flower. The action drives the viewer to seek the end of the scene. They need to know if the character will hand the flower to someone, put it in a vase, toss it over the neighbors fence, or maybe realize that picking it killed the poor thing and grieve. The possibilities are endless.

AFTERMATH

Blog_AAA-3The aftermath isn’t always negative, but many times it is, except for the midpoint and climax of the film. But it’s always emotional so the audience shares the experience and desires to know more about what will happen in the next scene. Many writers speak about this moment being critical to moving a story forward using a consequence or conflict.

Every scene must have the three A’s to drive the audience’s desire for more story. Without it, the film falls apart. The magic of the three A’s is that it works every time, keeping the story moving and raises questions in the audience’s mind about what comes next. Great stories compel the audience to watch every subsequent scene until the film’s resolving climax and epilog.

© 2016 by CJ Powers

Chauvinistic Versus Egalitarian Movies

This year there is a push for more women in leading roles, but it isn’t necessarily a good thing. Hollywood decision makers continue to display chauvinism in their funded projects. Female leading roles in shows like Jessica Jones, where the heroine is a super female, only temporarily covers the producer’s attitude of superiority toward the female gender. There are few roles depicting normal women as equals.

Throughout the country feminism endorsed the super woman that could play in the sandbox with the boys. It promoted women like Carly Fiorina who had no problem, while at Lucent Technologies, proving herself to an acquisition by grabbing her crotch during the meeting and saying she’s “got balls.”

This type of feminism is finally giving way to a more balanced approach known as egalitarianism. The French word translates to equalism. The latest trends of thought suggest that all humans are equal in their innate value or social status.

The film industry is typically on the cutting edge of expressing social freedoms and nurturing the population to be more accepting of developing social norms. In this case, Hollywood is taking a back seat because few people will pay money to watch a “normal” woman on the silver screen.

Faith-based filmmakers who believe in the Bible’s equality have the greatest opportunity to show a normal woman in a realistic light. Unfortunately, most categorize their characters by function, not value. The woman tends to come across more like a doormat in a submissive role, than a powerful person who chooses to give her husband tie breaking decisions.

The egalitarian grassroots lobby has no support from liberal or conservative filmmakers, yet the movement is growing rapidly. With the decentralization of Hollywood over the past few years, its possible we’ll see new equality films released by independents 3-4 years from now. But, not until filmmakers have the guts to make a story about a normal woman that not only meets the Bechdel Test, but is well supported at the box office.

Hollywood can’t totally be blamed for the chauvinistic perspective in films. Some of the battle is innately implanted within gender differences. For instance, hearing a woman’s high pitched blood curdling scream in a horror film is far more effective than a man’s bellowing baritone voice resounding as a masked man stalks with a buzzing chainsaw.

Still writers need to create compelling stories about real life. The kind of life I see daily that’s filled with powerful women who do amazing things in their day-to-day world. How about the woman who keeps the family together, while holding down a job and taking care of her aging mother. Or, the female small business owner who has to balance all facets of her life without dropping any balls.

There are thousands of wonderful stories yet to be shared that demonstrates true equality between men and women. I’m convinced that the first filmmaker to release such a film may be surprised as to how popular his or her film becomes. It will be a refreshing and original story that reflects life as it was intended. The film might even become a role model for those trying to understand how to treat each other with equality within a chauvinistic and feministic world.

© 2016 by CJ Powers

2016 A Compelling Year

Cinematic Story TellingMillennials are now the audience that determines a filmmaker’s success. We all saw it coming, but didn’t realize it would get here so quickly due to the large Baby Boomer population (Generation X not being big enough to have made its own impact on the box office). The line has now been crossed and profitability is directly tied to whether or not a filmmaker is compelling in the eyes of the younger generation.

Compelling is defined as evoking interest, attention, or admiration in a powerfully irresistible way. It also means inspiring conviction and not able to be resisted. To create compelling projects a filmmaker must first be relevant.

The content in faith-based films is the least relevant, as the market niche demands only stories that reflect their hope and not reality. This means that a faith-based film is not likely to ever show a protagonist in a cohabitation relationship – Known to Baby Boomers as fornication. The character will either be single and living alone or married.

However, USA Today published a recent article about those who call themselves Christian between the ages of 18 – 31. It turns out that in the national poll 65% of them were in cohabitation relationships. Since faith-based movies do not reflect the majority of the Millennials’ reality, the films are irrelevant and far from compelling.

It is therefore easy to project that faith-based films will disappear before generation Z influences the box office. The only caveat to the statement might come in the form of a new breed of filmmakers who shows cohabitation in its true light – Both the perceived good and the documented bad within the boundaries of spiritual conviction (Compelling = Inspiring Conviction). Not judgment, but conviction.

Not only is a compelling filmmaker required to be relevant in content, but he or she also must be relevant in platforms. During the Producers Guild of America’s “Producers on Producing” panel at the NAB, all four speakers shared on the importance of cross-platform strategy. Sesame Street Senior Producer Benjaming Lehmann said, “If you’re not on all the mobile devices, you’re not really compelling.”

Since platforms require different styles for success, the filmmaker has to become a great producer who can mold various parts of his product into a marketable story for various platforms. It’s no longer about making a great trailer, but making a connection with the audience.

Caitlin Burns, a producer and Vice Chair of the PGA’s New Media Council, shared on the changes in relationship between content creators and consumers. “There is a lot more understanding that you are going to be in dialogue with your audience,” she said. “We are seeing the audience less as an object and more as a subject.”

To be compelling in 2016 filmmakers must turn their film projects into conversations. The content must be truthful and relevant. Gone are the days of films built in a world of hope and dreams. They must now be first grounded in reality and then inspire the audience through compelling content to consider a better life for their future.

There is nothing wrong with convicting an audience on a topic when it’s based first in reality. Nor is there anything attractive about a future hope that doesn’t show the audience how to get there from their own reality. The key is to create a compelling story that is based in reality and inspires the audience to take a new action in their lives.

And, creating a series of related shorts (by branding) that work very differently than the film will allow the filmmaker to be compelling on various platforms. A cool trailer on YouTube promoting a film is no longer enough to generate an audience. To be compelling some form of the brand must be on all mobile devices and the top eight social sites. This requires eight different forms of branded content for success. Putting one short on eight platforms no longer works.

What are you doing this year to create compelling content?

Copyright © 2016 by CJ Powers