Behind the Scenes of “Working Title” Blog #3

StoryboardThis blog is another behind the scenes update on our “Working Title” motion picture. A lot of things have happened since my last entry, but the most significant is the creation of a new company based in Orlando, Florida. Why Orlando you ask?

A year ago, I was frustrated with the story because it had great family value, but little cinematic value. Those of you who know me well understand that I need the film to be cinematic and entertaining. I can’t stand making films that bore me. So, I called an emergency face-to-face meeting with my co-producer and co-writer.

We decided that the Disney Village would be a great place to meet, so we all took our choice forms of transportation and connected for a long weekend at the Best Western in room 314. That weekend we used 3X5 cards to board the key elements on the wall in order to find holes in the story, pacing problems, and further develop the cinematic values. And yes, we moved the furniture and cancelled the maid service.

In the weeks following, we continually referenced BW314 and decided to name the company after the location. And, since Universal Studios in Orlando was interested in discounting their soundstages for us, we thought about locating the company there. After much deliberation, we actually named the company after the film title, but we did locate our offices in Orlando.

Oh, don’t worry about this Chicago boy traveling to Orlando – I can handle it. In fact, during our long weekend of hammering out the script issues, I lived through my first hurricane. It was a once in a lifetime experience. I never knew that palm trees could bend so far over without snapping. Nor did I realize how much rain could fall in a matter of minutes, blocking my view of anything three feet away.

The funniest part was watching my producer. He’s a well-built, middle-aged Italian with a heavy five o’clock shadow and jet black ponytail. While I was staring out the window wondering if anything was going to fly through the air and smash into the room, he was all giddy and goofing around with the writer. They were both excited about the twist in the plot we had structured just prior to me running to the windows to watch the hurricane.

So, as of today the company is operational and the first investment will be deposited into the business checking account on Tuesday. I’ll be telling you more about the company and its name in the coming weeks, but we have to keep quiet about certain things for a bit longer.

You see, when we first developed the intellectual property, we wanted to create a great story that fit just about any genre. We researched box office averages and selected the genre that would be seen by the most people, based on box office gross. I’ve listed the average gross for independent films by genre below:

Christian               $ 3MM
Romantic Drama $ 5MM
Drama                   $10MM
Horror                  $12MM
Controversial       $16MM

Based on the research, we wrote our story for the Controversial genre. It will give us the greatest opportunity to reach more people than most independent films, while giving our investors a great return on their money. The only difficulty we face with this selection is being careful about how much of the controversy gets out before the film.

But again, I’ve promised my readers little nuggets along the way. So here you go…

Due to the script’s controversial elements, we had the first draft read by a non-denominational para church organization. We also had it read by an atheist who openly opposes denominations. Neither wanted to see the film made, as it was “too real” and in their words would “force the audience to consider where they stand” on an ancient issue that’s been unsuccessfully argued for over 2,000 years.

Our team refuses to back off of the controversial genre because we are convinced that when people actually consider the truth, they will embrace it. We want to see our audience take a stand in their own lives and in their communities for what is tried and true.

© 2013 by CJ Powers

Chinese American Film Festival

Cinematic Story Telling

Collaborations with the Chinese will continue to increase in the coming years since China now represents the second largest film industry in the world. According to Forbes, in 2012 the U.S. saw $10.8 billion in revenue (6.5% increase over 2011) and China saw $2.7 billion (30.2% increase over 2011). The Chinese film industry is in its infant stages and is on pace to exceed U.S. box office by 2020.

In the U.S. there is one movie screen for every 9,000 people, suggesting the market is saturated. In China, the market is far from saturation with one screen for every 220,000 people.

Master Han, the “godfather” of the Chinese movie industry is looking for more industry professionals to collaborate and help improve their industry. “We must try and attract more foreign technologists, expertise, producers, investors, distributors, directors, actors and artists, to come and collaborate with us on high-quality co-productions. And then learn from them.”

With a large readership of international filmmakers from over 100 countries, I thought it might be helpful to post a link to the Chinese American Film Festival (CAFF). The deadline for entries is September 30, 2013, which is just around the corner.

CAFF is an independent organization that demonstrates to the world how effectively the Chinese and American cultures can join together to create great film. The festival also serves as a platform for international dialog and collaboration in film education, financing and production.

Events are held in Hollywood, Los Angeles and San Francisco. It includes the Golden Angel Awards, movie screenings, and forums. Hundreds of industry professionals attend from the U.S., Europe and Asia. The events are also a great place to improve brand awareness to Asian Americans and to those international decision makers in attendance.

Advertising Dissolves Freedom of Choice in NM

Last week a female photographer made a choice to not photograph an event, only to have the New Mexico courts state that she discriminated against the lesbian couple by turning down the photographing of their commitment ceremony. The photographer thought being a U.S. citizen gave her the freedom and the choice to decide who she would take on as a client and who she would not take on.

The court held that “a commercial photography business that offers its services to the public, thereby increasing its visibility to potential clients” is bound by the New Mexico Human Rights Act “and must serve same-sex couples on the same basis that it serves opposite-sex couples.”

In other words, because the photographer used her freedom of speech to promote her business, she has lost her right to choose who she would take on as a client and who she would not take on.

I’m curious to know what happened to the photographer’s freedom to choose the type of work she wanted to do. I’m also curious as to what power enabled the New Mexico courts to determine which of the two people got to maintain their “freedom” – The right to choose what projects we work on versus the right to choose any photographer a person wants.

When I was growing up, discrimination laws allowed both parties to maintain a certain level of rights, but not control all of the rights. For instance, the person hiring a photographer had the right to hire a photographer, but not necessarily a specific one if others were available. And, the photographer had the right to take the weddings they wanted, like the more profitable ones or the ones that paid their bills on time.

Even the Boy Scouts faced the issue when a girl wanted to join. However, the court allowed the Boy Scouts to turn the girl away if there was a Girl Scout club available, as it was similar in nature. The unique thing is that fighting to give a girl the right to join the Boy Scouts does not give her the opportunity to be a part of a boys club. For once she joins, the club is no longer a club for boys, as her presence nullifies it.

I was raised in a small town that had signs in it’s store windows stating that the proprietor of the establishments had the right to refuse services to anyone not wearing a shirt or shoes. It would be interesting to find out if a proprietor would have to now serve a gay person that entered the establishment without shoes.

Theoretically they would not have to serve a person without shoes because they only serve the niche market of people who wear shoes. The New Mexico court stated they “must serve same-sex couples on the same basis that it serves opposite-sex couples.” In other words, all are served who wear shoes, which means no one is discriminated against.

However, in the case of the female photographer who also serves a niche market, the court decided her niche market didn’t count. In fact they refused to hear it.

The female photographer only photographs a niche market of clients who hold to a certain religious belief. The lesbians did not hold to that belief and therefore were not considered clients. With the lesbian couple not being a part of the niche market, it made me wonder if the lawsuit was for political reasons. After all, why would a person who lives outside of a niche, demand that a niche photographer take their pictures?

I did wedding photography to help put myself through college. I had the freedom to pick what dates I would be available to shoot and I had the freedom to choose what weddings I wanted to shoot. Frankly, I learned to avoid the ones where the bride or groom kept dickering about the price, and the ones with an open bar – You would not believe the things I captured when people got drunk and how many of my pictures became evidence in court.

According to the New Mexico court, if a lesbian who planned an open bar and constantly dickered on my price wanted to hire me, I’d have to take the job if I had used my freedom of speech to promote my business. This interpretation of the law is dangerous and flies in the face of our country’s freedom of choice stance when it comes to selecting the projects we want to work on.

But now, the New Mexico ruling leads us down a slippery slope that destroys our freedom of speech. According to them if you advertise, which all businesses do, you become a slave to the one wanting to hire you – Leaving you powerless to choose what jobs and projects you take or reject.

It’s my hope that the appeals court will overturn this interpretation of the law and make sure our freedom of speech stays intact, especially since it’s at the bedrock of our freedom to choose.

© 2013 by CJ Powers