Female Dialog Slighted in Movies

Female Dialog Slighted in MoviesOut of the hundreds of major motion pictures that release each year, few depict female conversations with other women. In society women tend to talk with other women often, but in feature films it’s hard to find. That is unless they are talking about men.

In 1985 the Bechdel Test was created to benchmark movies concerning the female gender. For a movie to pass, it must contain one scene in which two or more named female characters have a conversation about anything besides men. Two women tossing out one liners does not pass the test, as it must be a conversation with back and forth dialog.

Alison Bechdel created the test after reviewing over 2,500 films and realizing that none of them passed her simple test. Most high profile films all fail the test like The Social Network, the original Star Wars trilogy, The Lord of the Rings trilogy, Avatar and The Avengers to name a few.

This test was not created to point out films that are anti-women or to beef up the feminist movement, but just to bring awareness to the public about how gender is presented in film.

I quickly reviewed my Tried & True screenplay and was happy to find six scenes with a woman talking to another woman, but was shocked to find that all of the scenes except for one had the women talking about the male lead character or another man. And, the one scene that included a woman-to-woman conversation without any discussion about men was cut from the story to sharpen the focus on the male lead. My screenplay failed the Bechdel Test.

After reviewing many of my other screenplays, I was relieved to know that 80% of them passed the Bechdel Test, but wondered how those films will do at the box office compared to the 20% that failed the test. Hollywood has conducted surveys over several decades and learned that women will watch both a male and female lead, but men are prone to watch only male leads.

Therefore, to create a box office hit the lead must be male, which will further shift the story focus to develop the male character, most likely cutting or omitting those women-to-women scenes. The end result may be a stronger story about the man, but over all, it will be less realistic.

The question that comes to mind is whether or not our shorter attention spans would allow for expanded dialog, which could help facilitate a woman-to-woman conversation. My curiosity stems from men-to-men conversations being extremely short and men-to-women conversations being greatly truncated as well. It’s only the woman-to-woman conversation that explores greater depth of topic, a variety of perspectives and potential rabbit trails of extraneous information. None of which will be given screen time in an action or adventure film.

There is certainly no right or wrong about how much any given character needs to speak with other characters of the same gender, but the Bechdel Test does bring a fresh perspective to the screenplay editing process. After all, I’d like my dramas to be as close to reality as possible.

Copyright © 2014 by CJ Powers

$20MM in Free Publicity Wasted

Alone Yet Not AloneOver the past few weeks the movie Alone Yet Not Alone received an estimated $20MM worth of free national publicity based on its Oscar® controversy. The film was nominated for Best Song, but shortly after the announcement, it was rescinded. The controversy was magnified due to the film being of the faith-based genre.

It was the perfect set up for a David (Small Christian Film Company) and Goliath (Hollywood) battle, where audiences love to support the underdog. It was also the ideal setting for taking advantage of the high visibility by cashing in on new commercial opportunities.

Unfortunately, the filmmaker only cashed in on the song jumping into the top 100 iTunes downloads. In Billboard’s list of Hot Christian Songs, Alone Yet Not Alone reached #19 and in the subcategory of Christian Streaming Songs it rose to #7. This suggests it received a moderate success level with a limited audience in comparison to songs from major motion pictures. Disney’s Frozen soundtrack stayed #1 on Billboards 200 list for three weeks straight.

The real money for filmmakers is not in an ancillary product, even one that is worthy of a temporary Oscar® nomination. To fully take advantage of the free press, the filmmaker needed to immediately release the DVD and Blu-Ray with a national distributor during all the hype. Instead, the filmmaker decided to four-wall the theatrical rerelease this summer on June 13th, 3-4 months after the publicity is stone cold.

Filmmaker chat sites around the world buzzed with wonder about why the filmmaker didn’t immediately scrap the film’s rerelease and quickly manufacture thousands of DVDs and Blu-Rays to take advantage of the largest visibility that a film of its kind would ever see. They questioned why the filmmaker didn’t at least move up the limited rerelease to theaters into the free publicity window.

Speculation aside, the filmmaker plans to rerelease the film through Seatzy, a four-walling company that many independents use when their film is not picked up by a distributor or they think they can make more money going it alone. According to Seatzy at the time this article, the film was only guaranteed to show in nine theaters, which means its rerelease is just as small as its original release – although there are still several months of presales yet to unfold.

What surprised me is that independent filmmakers are typically more nimble than large studios, yet the filmmaker stayed his course. Historically studios are less flexible, but have rapidly released videos within two weeks when controversy hits. The only drawback for studios is that without preplanning they are only able to manufacture 150,000 videos per week and can’t keep up with the demand created by controversy.

Based on the filmmaker’s choices surrounding the free publicity, it looks like the investors who put up the $7MM budget will not see a return on their money. Internet buzz anticipates that the film will bring in less than $2MM after all markets are exploited. But again, this is speculation as the filmmaker’s P&A budget is unknown.

The lesson learned is having multiple marketing plans in place before a film is released. Plan B being implemented when a film develops controversy that produces millions in free publicity. Football coaches know exactly what to do in all situations of a game based on their preplanning and its time producers do the same to avoid squandering such and incredible gift of free press.

Copyright © 2014 by CJ Powers

Hollywood Attempts Victorian Steampunk

SteampunkThe title of this article is an oxymoron, as it’s impossible for the Hollywood machine to create anything that fits the Victorian Steampunk subculture. It would be just as bizarre for a large corporate sponsor to supply a Wild West Steampunk subculture. But, before I continue this rant, it might be prudent for me to explain what Steampunk is for those readers who haven’t heard of it.

Steampunk started out as a subgenre to science fiction, but grew into a living and growing subculture. Some Steampunk groups are based on the 19th Century British Victorian Era, while others lean more toward the American Wild West. Both groups focus on the industrialization era, but from an alternative post-apocalyptic period. Or, as some put it, from a retro-futuristic era.

While some Hollywood companies will attempt to borrow from the artistic look and feel of the subculture, there is a deeper heart that can’t be reproduced by mega business machines. The reason is simple: Steampunk is made up of creatives and thinkers who are into their own variety of steam punkery that they create or come upon in their life journey. In other words, Steampunks can’t be bought, nor are they impressed with “the man’s” fake punkery trying to be pushed on others.

The Steampunk culture is growing more secure and is being played out worldwide. This lifestyle brings with it a great deal of respect for each individual. Steampunks find ways to stand on his or her own two feet and create the tools needed for their personal entertainment and benefit. It’s no wonder that most Steampunks are artists, musicians, performers and other “strange” folk who think and create to fulfill the needs in their own life.

Most of the Steampunks that I’ve met have shared readily from their life journey and willingly learn any little thing that might help them and their communities. They are not into big brother, as they prefer the power to be local where their own intelligence can make a difference based on their community’s needs.

Most Steampunks can be found working for small companies or freelancing in teams. This matches the growing trend in corporate America where a group of small businesses come together for a major project, then once completed, will disband and regroup with another set of small businesses to accomplish something else. Even in the film industry we’re seeing numerous production companies coming together to make bigger films than what they could do on their own.

There are other key elements that play out in every Steampunk group, but I’d like to limit this article to Hollywood’s attempt at creating fake punkery. Just because something aesthetically looks like Steampunk, doesn’t make it Steampunk. Disney is known for its Steampunk Nautilus and Warner Brothers for its Steampunk filled Wild Wild West movie, both of which fit the industrialization Wild West America motif, but neither has the heart or understanding of what makes Steampunks who they are. Hollywood just doesn’t get it.

SteampunkOne of my favorite Steampunk websites, which truly lives up to true punkery in every sense, is Aurelia – Now in its second season. Created by a true Steampunk, Lisa England, the show is fully interactive in order to attract authentic Steampunks. The entire site is based on the thinkers and creators who participate. A single Hollywood type of person didn’t create it, but instead it was developed by a group of Steampunks doing what they do, and being who they are.

If it had been molded by Hollywood, it wouldn’t be authentic. If it were pushed by corporate America, it couldn’t be called Steampunk. This subculture is a grassroots movement that is embraced by Millennials, who already live lives consistent with Steampunks. The movement will therefore continue to grow and expand into the work world – Driving the development of more boutique sized companies.

Regardless, Hollywood will still attempt to put on their best false fronts in presenting some form of Victorian Steampunk, but they will also be confused when it flops. We’ve already heard the Hollywood issues with the faith based film subculture, which proved that Hollywood just doesn’t get it.

Copyright © 2014 by CJ Powers