Prescreening Opportunity – Princess Cut

Princess CutPrescreening or advanced screenings have been a part of the motion picture industry since the late 1920’s. It’s a tool used by producers, directors and marketing teams to make adjustments to the film or marketing plan before it’s released to the general public. I’ve attended numerous prescreenings over the years and find them fascinating.

Director Kevin Smith sat quietly in the back of the theater when I screened Jersey Girl. He was incognito to learn if the Ben Affleck film would work with its Jennifer Lopez opening during their heated controversy. After the film, there were a series of questions that drew out the needed information for Smith to make a decision.

I was amazed at the audience’s response and realized they gave him a precious gift in how to fix the film before it failed. Unfortunately, he decided not to heed the audience’s ideas and released the film unchanged. The film flopped at the box office and didn’t come close to breaking even.

And yes, I did take time after the screening to chat with Smith about directing. I always take advantage of learning from experts in the industry whenever I can.

Unfortunately, audiences aren’t always truthful. Viewers of the Faith-Based genre are known for lying about prescreened films to avoid making the filmmaker feel bad. They feel it’s their job to encourage the filmmaker, not reveal the reality of his potential disaster. This results in the filmmaker releasing his film with confidence, followed by shock when he learns that the film failed because of something simple he could’ve changed had the prescreening audience been truthful instead of courteous.

I’ve also been to several screenings where the marketing took detailed notes that the director used to alter the film. In every case, the final film was significantly better than what the director had ever imagined. The audience is always right when it comes to their honest view of a film.

Paul MungerThis week I received an advanced screening notice for Princess Cut. It’s a film made by my friend Paul Munger. I haven’t seen it yet, nor have I read the script, but I’d like to give my readers the opportunity to attend one of the advanced screenings.

As I understand it, this screening wasn’t designed to help contour the film to the audience’s taste or perspective. It was designed to test the film with an audience to determine if it should get a general theatrical release or go straight to video. Unfortunately, I haven’t chatted with Paul yet to learn if there are other reasons for the limited screenings.

Mimi SagadinThe Chicago screening will be in Rosemont. My friend Mimi Sagadin, who played the mother, will host a Q&A after the film. You can click here to get your tickets.

For those located in other states, you can click here for screenings in your area.

When films are prescreened for adjustments or for the press, the screenings are typically free. However, screenings designed to build a grassroots movement of support for a film are charged the going rate for each theater. This positions the audience to respond to the value of the film against its out of pocket costs for viewing it – A true indicator of the film’s ability to draw a crowd and entertain.

I plan on attending the Rosemont screening and hope to see you there.

Copyright © 2015 by CJ Powers

Creating with Opposites

Creating with OppositesI’ve never understood “writers block” or not being able to create something new. Every time I have a slight delay of thought, I change my perspective and I’m flooded with buckets of new ideas. Creativity flows whenever I shift my perspective to something unique.

One change of perspective can come about by considering the opposite. Let’s say I wanted to create a new restaurant or café. The easiest first step is making a list of what restaurants are, such as:

  1. A place with a menu selection of food.
  2. A place to order food.
  3. A place to have food served.

The list could continue, but for this example I’m good with a short list. Now, keep in mind that this list is based on my assumptions of what a restaurant is. It’s possible that not all restaurants have all three. Some places might be more unique, thanks to a creative person who gave input at the onset of the idea. So to pump creativity into my new restaurant idea, I try to list out the opposites:

  1. A place without any form of menu.
  2. A place where food can’t be ordered or bought.
  3. A place where no one serves the food.

This list of opposites opens up the mind and starts my creative process. While the logical person says that’s stupid, the creative soul plays with the ideas. The creative picks a few of the opposites and brainstorms.

What if…

…My restaurant had no menu?

Maybe the chef comes to the table and shares what ingredients and meats he procured that afternoon for the freshest of meals. He shares some ideas with those at the table and based on consensus cooks up a culinary delight. And, sends the family home with the recipe for a future gathering.

…People can’t order food at my restaurant?

Maybe it’s a beautiful setting with privatized ambiance that is rented by the hour and guests bring their own food. Instead of ordering extras that were forgotten by the host, shelves of free supplements are available for use.

…No one serves the food?

Maybe a top chef tosses various plates of food onto a counter for anyone to grab. Each dish is uniquely made from various country recipes and then put on display for anyone to claim. Each presentation perfectly brings out the key elements that make the meal unique to its country.

By using the opposites to brainstorm, several more ideas pop into my head that venture me off in a direction that will make my restaurant unique. Those unordinary possibilities would drive marketing and entice foodies to try something new and refreshing.

Years ago I came up with an idea using opposites and shared it with friends. Everyone was interested in trying my restaurant if I ever got around to making it. Two years later Walt Disney World opened a new restaurant that was so similar that I realized my venture idea could’ve been a success — All due to a creative use of opposites.

Copyright © 2015 by CJ Powers

10 Things to Know before Loving a Creative

Emotions Run Depp within CreativesI came across an article by Justin Gammill that helped me understand there are scores of documents proving that highly creative types think very differently than the average person. They’re hardwired aptitude for the arts generate amazing works that we benefit from. But for their lover, it’s important for them to understand the ten things that come with the creative’s unique mindset.

  1. Mind is Always Working

The creative mind runs at full speed all the time. It allows for spur-of-the-moment fun, but their lover sometimes finds it draining. Creatives also tend to bounce between projects throughout a day. Their lover can seldom keep up and soon realizes they will never be able to control or manipulate the creative into a clear schedule.

  1. Life Takes on Patterns

Creativity ebbs and flows, bringing emotional highs and lows to the creative in regular patterns. To some it might appear to be a manic behavior disorder, but its simply part of the creative process. Their lover must understand that their lows are temporary and bring about a new perspective for the creative, who then ramps up with more ideas.

  1. Need Down Time

While some people assume that many creatives are introverts based on their withdrawal periods, most just need to pull away to deal with their thoughts. The same holds true when chats become limited or quiet. The creative hasn’t lost interest in their lover, but instead is temporarily stuck in his head working through ideas.

  1. Hyper Focused

When hyper focused on a project, the creative can lose track of time and find sleep altered based on his workflow. This can be difficult and frustrating for the lover, as he is ignorant and irresponsible at one point, and brilliant and responsible at another. The lover must remember its part of how the creative is wired.

  1. Emotions Run Deep

Creative people feel everything on a deeper level. What seems like a small thing to the lover could be a much bigger deal for the creative to the point of feeling crushed. The lover must remember that it’s the same passion he uses to create art that expresses love.

  1. Think and Speak in Stories

It takes the creative a lot more words to express his experiences, instead of just saying what he wants to say. This storytelling process ascribes his humanity to what he shares, but can be hard to follow at times for the lover unless she reads between the lines.

  1. Wage Internal Battles

Creatives can take several hours to come up to speed and accomplish a task on one given day and jump out of bed for a project on another. It’s impossible for the lover to slow him down and she soon learns to be patient during the slow times, as surges of activity will quickly show up.

  1. Thrive on Intuition

Creatives rely on intuition over logic due to their intense emotions. They typically go with their gut and are right far more times than logical people care to admit. While lovers might be concerned about what appears to be impulsive tendencies, the creative is actually following his depth of experience and passion.

  1. Struggle with Confidence

Creating for a profession develops second-guessing in all creatives. While some lovers might be concerned about the creative’s need for acceptance, he is typically just seeking to understand the needs of his audience. This comes from the vulnerability of having to wear his heart on his sleeves for the sake of art. This in turn leads to questions about whether or not his work is ever good enough. The lover’s most important role in maintaining her relationship is being supportive of the creative – protecting his heart and ability to continue loving.

  1. Play

Creatives know how to let their inner child play. At times, the lover might think he’s being immature or impulsive, but he’s just being a child at heart. This is an innate part of the creative’s brain and thinking process. The lover has to remember the things that make the relationship fun and playful are the same things that might become frustrating during serious times.

Copyright © 2015 by CJ Powers