Chauvinistic Versus Egalitarian Movies

This year there is a push for more women in leading roles, but it isn’t necessarily a good thing. Hollywood decision makers continue to display chauvinism in their funded projects. Female leading roles in shows like Jessica Jones, where the heroine is a super female, only temporarily covers the producer’s attitude of superiority toward the female gender. There are few roles depicting normal women as equals.

Throughout the country feminism endorsed the super woman that could play in the sandbox with the boys. It promoted women like Carly Fiorina who had no problem, while at Lucent Technologies, proving herself to an acquisition by grabbing her crotch during the meeting and saying she’s “got balls.”

This type of feminism is finally giving way to a more balanced approach known as egalitarianism. The French word translates to equalism. The latest trends of thought suggest that all humans are equal in their innate value or social status.

The film industry is typically on the cutting edge of expressing social freedoms and nurturing the population to be more accepting of developing social norms. In this case, Hollywood is taking a back seat because few people will pay money to watch a “normal” woman on the silver screen.

Faith-based filmmakers who believe in the Bible’s equality have the greatest opportunity to show a normal woman in a realistic light. Unfortunately, most categorize their characters by function, not value. The woman tends to come across more like a doormat in a submissive role, than a powerful person who chooses to give her husband tie breaking decisions.

The egalitarian grassroots lobby has no support from liberal or conservative filmmakers, yet the movement is growing rapidly. With the decentralization of Hollywood over the past few years, its possible we’ll see new equality films released by independents 3-4 years from now. But, not until filmmakers have the guts to make a story about a normal woman that not only meets the Bechdel Test, but is well supported at the box office.

Hollywood can’t totally be blamed for the chauvinistic perspective in films. Some of the battle is innately implanted within gender differences. For instance, hearing a woman’s high pitched blood curdling scream in a horror film is far more effective than a man’s bellowing baritone voice resounding as a masked man stalks with a buzzing chainsaw.

Still writers need to create compelling stories about real life. The kind of life I see daily that’s filled with powerful women who do amazing things in their day-to-day world. How about the woman who keeps the family together, while holding down a job and taking care of her aging mother. Or, the female small business owner who has to balance all facets of her life without dropping any balls.

There are thousands of wonderful stories yet to be shared that demonstrates true equality between men and women. I’m convinced that the first filmmaker to release such a film may be surprised as to how popular his or her film becomes. It will be a refreshing and original story that reflects life as it was intended. The film might even become a role model for those trying to understand how to treat each other with equality within a chauvinistic and feministic world.

© 2016 by CJ Powers

Braving Social Media at Award Ceremonies

Actors are great at developing hype to draw their fans to anticipate the results of an award announcement. They bring their fan base into the ballroom vicariously through Facebook, Twitter, Instagram and Periscope. The progressive evening puts fans on the edge of their seat and then…nothing. The actor stops the stream of updated posts because he or she doesn’t know what to do when the award goes to another artist.

Publicity boutiques coach their talent on how to push through the loss with skills that increase their fan base. That’s right, the loss can increase the actor’s fan based when it’s handled properly. Here are some of the points taught:

KNOW HOW FANS THINK
Fans love to follow their favorite actors down the red carpet and into the ballroom. Why? Not to watch them win or lose, but to watch them interact with other stars. Fans love to know that “their” star is well connected. This sense of ownership generates compassion and pride every time their actor chats or poses with another. And, if the actor is at a table of stars, all the better. One thing is certain; it’s not about the win. Only the actor is concerned about who receives the statue.

CROSS PROMOTIONS
Networking with other actors that promote through social media increases both actors’ fan base. “Reconnecting” at a ceremony increases the interests of the fans to promote the actor through word of mouth. The more connections made at the ceremonies, the wider the distribution of word of mouth advertising.

THE HUMAN FACTOR
Fans want to be there for the actor’s win, but more importantly they want to see the human experience played out. The fan wants to know the star is just like them – disappointment and all. Fans want to learn how to handle those same types of responses in their own life and they want to learn it from their role model.

BUDDY SHOTS
Taking a great photo with each of the nominees in the actor’s category is a golden opportunity to share respect with peers before the winner is announced. It’s also an ideal moment to snap a picture of the actor sharing a smile with his or her winning “friend.” After all, promoting a congratulatory picture of the actor smiling with the winner will get massive traction in social media – Extremely valuable promotions. And, knowing that the actor’s circle of “friends” are award winners, means it’s only a matter of time before the fans see their actor make it to the big time – Instilling greater loyalty.

There are many more tips given by PR coaches, but the above will greatly accelerate the career of the average actor. It’s all about entertaining the fan base, while revealing the human condition. There is no better set of circumstances for developing true loyalty in fans. Actors must embrace and get excited about the great benefits of a well-promoted loss.

Copyright © 2016 by CJ Powers

 

For Money or Art

Dolly move during scene 1Filmmaking is one of the few businesses that give you the choice of making art or a profit. Those entering the industry must either work their way up through the ranks, or capture the market’s attention with an extremely “artistic” film or a very lucrative one. Most filmmakers opt for the artistic film.

The sex appeal surrounding an art film is intoxicating, but rarely launches a filmmaker. There is total freedom in how the filmmaker advances through his process and he answers to no one. While this builds a lot of self-confidence, it can also be confusing when the film turns out less than artistic.

Independent filmmakers have released just under 300,000 films out of the 5MM produced from 1971 through last year. That means only 6% received distribution. The fact that only 19 filmmakers launched careers from their short film is more disheartening. Unfortunately 16% of the 19 made bad features films that ended their career. In other words, out of all the filmmakers producing a short film since 1971, only 0.0000032% of the producer/directors succeeded at launching a viable career – This answer would normally be rounded down, but I’ll generously round the percentage up to zero.

Since a short film is not about launching a career, but practicing the art or craft, filmmakers must make the decision to create a story that will sell or attract attention. Many will perceive the filmmaker that says, “I’ll create a film that does both,” as ignorant. But, if he accomplishes the miracle, he’ll make history.

In my next workshop, I’ll share the key elements that must be in a short film to win awards. I’ll also share the opposing elements that must be in a short that’s designed to make money. Since it’s not possible to do two opposite things at the same time in a short, filmmakers will quickly understand that they must make a choice.

The story structure used for a moneymaking short is very different than an art film. Many have tried to break the structure and create their own, but it’s resulted in the film not making money and not getting any attention. But hopefully those filmmakers learned more about their craft, which they can consider successful.

I’ve won numerous awards with short films (that didn’t make any profit) and also have made $15,000 – $168,000 on my short films (that didn’t win any awards). That experience taught me a few lessons that I’ll pass on to those attending the workshop. I will also share the secrets I’ve learned as a panel judge for several festivals.

Structuring a short as an artistic film or one to be exploited is critical for success. Those filmmakers that don’t use the proper structure create films that only excite their friends and make no money. In fact, years later the filmmaker might look back at the film and see nothing of value because he didn’t commit to either direction.

In the workshop we’ll discuss commercial and artistic loglines, story beats, outlines, writing drafts, rewriting for visual impact, adding subtext, rewriting dialog, and building conflict. We will also talk about stereotypes and character development – Why one is good for art and the other for making money.

I’ll let you know once the workshop location and dates are locked in. The workshop will take place over four 2-3 hour sessions. The networking alone will be amazing, but you’ll feel powerful when you leave the workshop knowing exactly how to pull in money or awards with your story.

Copyright © 2016 by CJ Powers