Filmmaking is one of the few businesses that give you the choice of making art or a profit. Those entering the industry must either work their way up through the ranks, or capture the market’s attention with an extremely “artistic” film or a very lucrative one. Most filmmakers opt for the artistic film.
The sex appeal surrounding an art film is intoxicating, but rarely launches a filmmaker. There is total freedom in how the filmmaker advances through his process and he answers to no one. While this builds a lot of self-confidence, it can also be confusing when the film turns out less than artistic.
Independent filmmakers have released just under 300,000 films out of the 5MM produced from 1971 through last year. That means only 6% received distribution. The fact that only 19 filmmakers launched careers from their short film is more disheartening. Unfortunately 16% of the 19 made bad features films that ended their career. In other words, out of all the filmmakers producing a short film since 1971, only 0.0000032% of the producer/directors succeeded at launching a viable career – This answer would normally be rounded down, but I’ll generously round the percentage up to zero.
Since a short film is not about launching a career, but practicing the art or craft, filmmakers must make the decision to create a story that will sell or attract attention. Many will perceive the filmmaker that says, “I’ll create a film that does both,” as ignorant. But, if he accomplishes the miracle, he’ll make history.
In my next workshop, I’ll share the key elements that must be in a short film to win awards. I’ll also share the opposing elements that must be in a short that’s designed to make money. Since it’s not possible to do two opposite things at the same time in a short, filmmakers will quickly understand that they must make a choice.
The story structure used for a moneymaking short is very different than an art film. Many have tried to break the structure and create their own, but it’s resulted in the film not making money and not getting any attention. But hopefully those filmmakers learned more about their craft, which they can consider successful.
I’ve won numerous awards with short films (that didn’t make any profit) and also have made $15,000 – $168,000 on my short films (that didn’t win any awards). That experience taught me a few lessons that I’ll pass on to those attending the workshop. I will also share the secrets I’ve learned as a panel judge for several festivals.
Structuring a short as an artistic film or one to be exploited is critical for success. Those filmmakers that don’t use the proper structure create films that only excite their friends and make no money. In fact, years later the filmmaker might look back at the film and see nothing of value because he didn’t commit to either direction.
In the workshop we’ll discuss commercial and artistic loglines, story beats, outlines, writing drafts, rewriting for visual impact, adding subtext, rewriting dialog, and building conflict. We will also talk about stereotypes and character development – Why one is good for art and the other for making money.
I’ll let you know once the workshop location and dates are locked in. The workshop will take place over four 2-3 hour sessions. The networking alone will be amazing, but you’ll feel powerful when you leave the workshop knowing exactly how to pull in money or awards with your story.
There are two types of entourages: those made up of yes men that eventually take you out of the game; and, those who work with you to build mutual success. The motion picture star and his entourage is the first that pops into mind, but the Ford, Edison, and Firestone entourage was legendary.
Millennials are now the audience that determines a filmmaker’s success. We all saw it coming, but didn’t realize it would get here so quickly due to the large Baby Boomer population (Generation X not being big enough to have made its own impact on the box office). The line has now been crossed and profitability is directly tied to whether or not a filmmaker is compelling in the eyes of the younger generation.
CJ's Corner 