Silly Arguments on “Faith-Based” Term

WordsAn article about dropping the term “faith-based” from the film industry recently became fighting words among Evangelical filmmakers. Those who felt their films were of a higher caliber didn’t want to be grouped with the “low budget,” “bad story,” “preaching films.” Others felt it was a great label to signal niche audiences to attend films that would interest them.

The argument continued with a comparison of which films are “Christ honoring” and which are not. Further griping surrounded the idea of filmmakers taking “artistic liberty” with the subject versus honoring the “biblical cannon.” The heated words started to spin in my mind as I read each viewpoint. The result: I laughed.

This was the same argument about who was better to follow: Paul or Apollos. The answer is neither man, but instead follow their leader. Making an important decision based on one or two words, rather than a directional conversation about how to move the industry forward is ludicrous.

There are several Christian filmmaking organizations that support “faith-based” filmmakers. Each group is capable of defining these marketing terms for audiences. But until that void is filled, the distributors will continue to define things based on their lack of understanding within the niche markets reached.

But until this changes, I’ll keep laughing at the social media arguments. And, I might even suggest that those who want the “faith-based” label use it and those who don’t should come up with a more descriptive term to promote their films.

© 2017 by CJ Powers

First Results from #OscarSoWhite

ghostintheshell.jpgAbout a year ago, Hollywood was ablaze with the #OscarSoWhite controversy encouraging studios to give more opportunities to “women and actors of color.” Not just opportunities, but equal opportunities. Giving little thought to what the viewing audience wanted, studios jumped in with immediate change.

The first few films saw studios take male roles and swap out the leads with women. Sony kicked things off with a remake of Ghostbusters starring women in the originally created male roles and placed men in the supporting roles. The film was a financial flop falling short of its breakeven point by $70MM.

Instead of doing a remake with women, Warner Brothers altered the formula slightly by creating Ocean’s 8 to contrast the Clooney/Pitt franchise. The story is about Danny Ocean’s sister pulling together a female team to knock off the crime of the century by hitting New York City’s star-studded annual Met Gala. Analysts are already suggesting that the films’ June 8, 2018 release will fall far short of its all-star cast budget.

Marvel varied the swap out mix when it announced its decision to change Iron Man to a female lead. The next plot has Tony Stark walking from his Iron Man persona; a black woman who’ll be called Ironheart fills the void. Since the largest grossing actor in the world, Robert Downey Jr., plays Stark/Iron Man and Ironheart is played by a relative unknown, analysts fear Marvel will be forced to slash its budget dramatically to counter for a huge drop at the box office.

Disgruntled fans of the above films demanded their franchises not be destroyed by swapping out men for women in lead roles, but instead suggested the women be given their own stories/films/franchises. But how’s that going?

A couple studios green-lit tentpole films starring women in roles originally written for females. Scarlett Johansson was tagged to star as Major in Paramount’s blockbuster film Ghost in the Shell. And, Gal Gadot was cast in the large budget Wonder Woman.

Ghost in the Shell was the first tentpole film to release and flop due to pressure from the social media PC police. A minority group of Americans hyped the Internet with words about Scarlett Johansson “whitewashing” the “Asian” role. The stir caused many to wait for the video rather than packing out the box office.

Analysts thought the Johansson vehicle would succeed because it was based on a highly supported title and would give anime its long overdue exposure to the global marketplace. No one expected the social media police would assume that the non-descript racial role of the woman inside of the shell was actually Asian and blast Johansson for “whitewashing” the role.

Those interviewed in the Asia Pacific region were shocked that Americans took offences on their behalf. Contrary to social media’s PC comments most Asians love Johansson’s work and wanted to see her fan base drive the global proliferation of big budget anime, but the social police brought an end to that dream.

WWarmpitThe social media PC police also attacked Gal Gadot for shaving her Wonder Woman armpits. The outpouring caused Warner Brothers to put the film back into postproduction and color her light under arm skin tones a darker shade. This childish turmoil forced Warner Brothers to consider how social media might negatively impact their budget, which likely was the cause of the evaporation of its massive ad dollars—the film is now being promoted with a fraction of its original budget.

Taking roles away from men rather than giving new roles to women isn’t working at the box office. Nor is one minority group hindering a film featuring other minority leads. Both bad choices leave the field open for male driven films to bring in the box office money—the least risky films for studios to make. And, politically the least diverse films.

© 2017 by CJ Powers

The Duties of a Filmmaker

picThis morning I was curious about the changes in the film industry based on the generational shift in business. The shift is hard to describe, but instead of handing numerous projects over to millennial filmmakers, Hollywood is still making most of the films with more experienced directors and producers.

I googled to learn what new filmmakers think their duties are and was surprised to read about tasks and software. There were no articles about crafting great stories in regard to a filmmaker’s duties. Nor was there anything I could find about the filmmaker’s core responsibility—entertaining the audience, while exploring the human condition.

Film is an emotional medium, which suggests a plethora of articles about how filmmakers create those proverbial roller coaster rides for the audience, but again there were few articles educating millennial filmmakers on how to build the emotions of the audience.

Story is king in both the emotional arena and in the exploration of the human condition. Story is also pure entertainment that opens the eyes and hearts of the audience to consider the filmmaker’s message. But again, there was little about how a millennial filmmaker could craft a story that changes the lives of its audience.

I think Steven Spielberg summed up the core problem well:

“People have forgotten how to tell a story. Stories don’t have a middle or an end any more. They usually have a beginning that never stops beginning.”

I’m not suggesting that filmmakers take classes on film and story theory. But I do advocate that new directors have as many diverse life experiences as possible to create a cinematic “tool belt” from which to fashion dynamic stories. I also recommend directors read a minimum of 10 books a year to capture and understand the observations of writers who explore the human condition.

Unfortunately the typical Millennial only reads an average of five books a year, keeping them far from the ability to contemplate various viewpoints, let alone draw noteworthy conclusions about our culture. A director must have a life perspective that integrates with, not isolates from, the culture at large in order to meet the audience where their hearts live and guide them to a more hope filled life.

Directors must also live inside the culture at large. They don’t have to be of it, but they do have to be in it. I worked on a major animation project years ago with a professor that was my exact opposite. I was conservative and she was liberal. I believed in sustaining life at all costs and she believed in “mercy” killings. The list continued ad nauseam.

The project we worked on helped over one million kids learn the basics of chemistry in 12 weeks. Even I fully comprehended the scientific principles in that short time frame. Why? Because I lived in the professor’s culture and in my own, which allowed me to bring all kinds of innovative ideas and new perspectives to bear on the project.

Once released, the professor admitted that she had worked with several liberal directors that were unable to simplify here complex teachings into simple animations. None of the previous solutions shared truth in a logical manner. She understood that it was my diverse knowledge and experience that made me the right director for the project.

She shared how much she grew as a person from the experience and offered her future services for free. She was willing to do anything for an opportunity to collaborate again. And, she started to rethink her position on a few controversial life issues.

Directors must be able to enter the worlds of other people and capture the essence of the person’s “why.” He must also thoroughly think through how to thread his message in and out of the entertainment elements of a story. These techniques allow the director to come along side of the audience and draw them from their viewpoint to his by the end of the film—fulfilling the duties of the director.

© 2017 by CJ Powers