A few months ago, I was in a critical meeting for one of my clients. The leader in charge shared little with those way down the hierarchy chart, far more with those climbing the ladder of success, and even more with the executives. This was odd since those at the bottom needed to carry out the daily tactical responses for the company, and those up top only needed a high-level heads-up since no action was required of them.

I wondered if the leader shared varying amounts of communication because she considered knowledge a privilege for hierarchy rather than giving abundant communication to those needing it for their functional role.
The days of selective communication are long gone. Today, we need to know what our leaders expect, measure, and value. Effective communication is not a trophy of clout or just a skill—it’s a leadership imperative. For leaders, the difference between good and bad communication can mean the difference between building a thriving, motivated team and one plagued by misunderstandings and disengagement.
Unfortunately, many leaders struggle with this crucial aspect of their role, often caught in the trap of bad communication or a complete lack of it. But by learning and practicing essential communication skills, leaders can transcend these challenges, dispel feelings of impostor syndrome, and lead with clarity and confidence.
Good Communication: The Bridge to Understanding
At its core, good communication is about more than exchanging information. It’s about ensuring that the person on the receiving end understands not just the words, but also the heart and mind behind them. When leaders communicate effectively, they create a bridge of understanding that spans the gap between intent and perception.
This means that their message isn’t just heard—it’s felt. The team understands the leader’s goals, intentions, and values, leading to alignment and a shared sense of purpose.
Good communication fosters trust and transparency. When a leader’s intentions are clear, the team feels more connected to the vision and more confident in their roles. This clarity reduces the chances of misinterpretation and ensures that everyone is working towards the same goals with a unified understanding of what’s expected.
Bad Communication: The Disconnect of Illusion
On the other hand, bad communication creates a disconnect—a false sense of understanding where, in reality, there is none. It’s easy for leaders to fall into the trap of assuming that because they’ve spoken, they’ve been understood. However, without verifying that their message has been received and interpreted correctly, they risk leading their team down a path of confusion and frustration.

This illusion of communication is dangerous. It can lead to misaligned objectives, decreased morale, and a lack of trust within the team. When leaders believe they’ve been understood without checking in, they may miss critical feedback or insights that could prevent costly mistakes. Over time, this can erode the leader’s credibility and lead to feelings of disconnection and disengagement within the team.
A Lack of Communication: The Barrier to Trust and Vulnerability
Perhaps even more damaging than bad communication is a lack of communication. When leaders withhold their thoughts, feelings, or intentions, they close the door on trust and openness. This withholding often stems from a fear of vulnerability—a reluctance to reveal too much of themselves for fear of being judged or misunderstood.
However, this lack of communication creates a barrier that prevents leaders from building the trust and connection they need to lead effectively. Without openness, there can be no real understanding, and without understanding, there can be no trust. Without authentic communication, leaders may find themselves isolated, disconnected from their team, and struggling with feelings of impostor syndrome.
The Path Forward: Clarify, Simplify, and Amplify
To overcome these challenges, leaders must focus on three key actions: clarify, simplify, and amplify their message.
- Clarify: Ensure your message is clear and your intent is fully understood. Take the time to confirm that your team not only hears your words but grasps the meaning behind them.
- Simplify: Break down complex ideas into digestible pieces. A message that is too convoluted can be just as ineffective as no message at all. Simplifying your communication makes it more accessible to multiple cultures and backgrounds and easier to act upon.
- Amplify: Don’t be afraid to repeat and reinforce your message. Amplification ensures that your key points are remembered and acted upon. It also helps in creating consistency and alignment across the team.
By mastering these communication skills, leaders can ensure that their message is not only heard but understood and embraced. This, in turn, helps dispel feelings of impostor syndrome as leaders gain confidence in their ability to connect with and guide their teams. When leaders communicate effectively, they build a foundation of trust, clarity, and mutual respect that propels their team and their leadership journey to new heights.
By committing to improving their communication skills, leaders can move beyond the pitfalls of bad communication and the paralysis of silence, leading with confidence, clarity, and purpose.
Copyright © 2024 by CJ Powers