Leaders are increasingly aware of the gap between their true selves and how they are perceived by customers and employees. While many attempts are made to address this gap, most only scratch the surface, focusing on treating the symptoms rather than tackling the root problem.

However, by recognizing the significance of a leader’s online presence and taking steps to humanize their image, it is possible to reverse this gap using a video profile to foster more authentic connections.

Our proprietary My Connect Story video is proven to change viewers’ misperceptions and showcase the executive’s authentic selves, achievements, and aspirations, ultimately bridging the divide between perception and reality.

Understanding the Gap

Leaders often find themselves facing a substantial disconnect between their true identities and how they are perceived by others. Customers and employees may view them as distant, intimidating figures, primarily due to preconceived notions of power and unapproachability associated with their roles.

This disconnect can hinder effective communication, collaboration, and relationship-building, ultimately undermining a leader’s ability to lead and inspire. Our formula replaces the negative preconditioning with a simple message that helps the audience understand the leader’s story and its value.

Addressing Symptoms vs. Tackling the Root Problem

Communication workshops, team-building exercises, and leadership development programs are undoubtedly valuable, but they often fail to address how individuals are preconditioned to see leaders inaccurately. The gap can’t be eliminated without targeting the root problem.

To create lasting change, leaders must find a way to humanize their profiles.

Why their profile?

Before calling or meeting with a leader, the average person will review their profile three times. Since few people in the business world take the time and effort to craft the profile properly, the tool gives the viewer the wrong impression about who the leader is.

The best way to correct the profile is to develop an accurate picture using the My Connect Story video process that uses cognitive psychology, Ai research, and SEO customization to provide the most reliable portrayal of the leader.

The Power of Online Profiles

Since everyone Googles a leaders before meeting or calling them, their online profile plays a pivotal role in shaping perceptions. This instinctive practice of people turning to search engines and professional networking platforms to gather information before connecting with someone new is here to stay.

By leveraging the power of their online presence, leaders have an opportunity to influence how they are perceived and challenge existing preconceptions. If they choose to do nothing, people will continue developing misperceptions that may someday dislodge the leader from their position.

Humanizing Profiles

To bridge the gap, leaders can start by infusing their online profiles with information that showcases their authentic selves, achievements, and aspirations. Instead of solely focusing on titles, positions, and accolades, leaders should provide glimpses into their personal stories, passions, and values.

At the beginning of movies, the main character is often shown in their natural life. This includes a flaw that humanizes them. Sharing anecdotes, personal challenges overcome, and lessons learned can help paint a fuller picture of the leader’s journey and make them more relatable to others.

By using the medium of video, a director can build into the profile a subconscious emotional element that endears the leader to the viewer. The video will also drive a much larger viewership than text can do with readers. This will add depth and authenticity to the Leader’s persona and allow them to demonstrate a behavior or leadership style.

Fundamental Shift Required

A fundamental shift in approach is required to bridge the gap between who leaders truly are and how they are perceived.

By recognizing the influence of online profiles in shaping perceptions, leaders can take the initiative to humanize their profiles. Through personal storytelling, achievements, and aspirations, leaders can cultivate a more authentic image that resonates with customers and employees.

Bridging this gap will empower leaders to foster trust, approachability, and inspire greater collaboration, ultimately propelling their organizations toward success.

Copyright © 2023 by CJ Powers