Collaboration and Mock-Ups

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Sample Mock-Up

The best products come from the collaboration process and use mock-ups to perfect the concept early in the development stage. Wedding planners use 2D mock-ups to determine seating arrangements. Book publishers use 3D mock-ups to photograph books before they are printed. Filmmakers tend to create mood reels to promote film concepts in need of funds.

Regardless of the project, creativity is key in the collaboration process, which drives some form of mock-up. The tool allows the team to visualize spatial relationships, size and details. It also improves communication and an understanding of how the product impacts the human condition – the customer.

Every businessperson can benefit from using mock-ups by following three key principles.

SPEED

Rapid prototyping has been alive for centuries. It’s ideal for finding the flaws in a product quickly. A mock-up of a book’s main photo or background with typography can be quickly discerned as being too small or the wrong color. The faster you learn what doesn’t work, the sooner the ideal look comes into play.

The playfulness of the mock-up process stimulates creativity that one-ups the previous concepts. Each step moves the creators a step closer to their final design and a clear understanding of the products use and feel. Rapid prototyping trims off months of development as it brings focus to flaws that are quickly corrected.

MASS

Transferring the conceptual into the physical realm gives creators an understanding of the complexities and vast details required to polish the details of their product before production. This not only saves large sums of money, but it also alerts the team to the depth of focus required to turn their imagination into reality.

Without understanding the massiveness of the project, creators are often blindsided by the large scope of their concept. Few professional filmmakers start shooting a script without first counting the cost of time and effort involved in shooting 1,400 – 1,800 shots that it takes to make their picture.

IMPACT

The human condition rarely makes its path known in the ever-changing structure of society. Focus groups are used to hone in on a plausible direction by observing potential customers interacting with a prototype. The perceptions brought to bear by various age groups and other demographic profiles help the team redefine their key market segment.

Since 80% of all books are bought based on its cover design and 15% from the book’s back cover copy, authors are able to obtain advanced customer responses with prototypes. Speakers can test the impact of their topics with one-sheets and sales people can explore presentations with previz.

All collaborators can make use of mock-ups and vision boards to get a sense of how the service or product will make a difference in their marketplace. By focusing on the speed, mass and impact an idea will generate, the team is able to find its flaws and make the necessary improvements so release day is a rewarding celebration.

Copyright © 2016 by CJ Powers

 

A Father’s Impact

A Fathers ImpactIt’s been a month since my mother passed away. Reflecting on her life is still a daily occurrence for me. Memories are triggered by every item of hers I’ve had to go through when determining its future. Stacks of photos slow me down the most, as I relive the moments that I participated in.

Few photos exist of her father. He died when mom was too young. One person told me she was 14 and another said 9. Both ages sadden me.

My dad died when I was 19. His death made a lasting impact on me. It forever changed the direction of my life. My mom must have had a similar experience, but with a more harsh reality being raised by a single mom in the early 1900’s. I can’t help but wonder how important a dad is to have impacted his family while present and in death.

Tim Ritchey is a father and a dear friend that I admire. During this time of reflection, he posted a note on Facebook that brought a warm smile to my face and trepidation to my soul. He posted…

Fatherhood Challenge Dare:
I was nominated to publish a pic that makes me feel happy to be a father (so I did 19) I am going to tag men that i feel are fabulous fathers. If you are one of them awesome dads, copy the text and paste this to your wall along with picture and tag other fathers. THIS SHOULD NOT TAKE ALL DAY FELLAS!!!!!!!! If I chose you, I chose an outstanding human being, and I am pleased to call u my friend.

I was honored when he called me an “outstanding human being” and “I am pleased to call u my friend.” Coming from a man that quickly earns respect from everyone he meets was a great pat on the back. I felt affirmed.

The trepidation that soon flowed through my bones was not so pleasant. Pictures popped into my head that would work well for a response, but they were all in storage. Having no pictures to express how happy I was to be a father made me question what kind of a father I had been.

I knew what kind of a son I had been because my dad spoke truthfully to mom over the years. Many hints for improvement and compliments of success made it to my ears. I was very thankful to hear my mom tell me just two weeks before my dad died how proud he was of me and how much fun he had when I was around. Dad even loved my work ethic and all the help I gave him fixing up the small cottage we enjoyed.

A few months ago I saw the impact my ex-father-in-law had on my kids. I also remembered all he meant to me, as he was in my life longer than my dad. Yet, my dad’s impact was still greater. It took me years to get past his death because of the values he instilled in me. Not to mention all those times when he was there for me.

I’ll never forget the time I was walking around in a cloud of amazement because of Kim Jones. We were in fourth grade and she was the most fun and beautiful girl in school. We played dodge ball together, built forts in the woods next to school, and played house.

One day when my dad was getting dressed for work, I came into his bedroom to chat about something very personal. I shared how there was a constant stirring inside my belly whenever I thought about Kim. He told me it was because she was a really important friend and made me happy. I agreed.

I asked, with a wide-open vulnerable heart, if I should “go steady” with her. Dad put me at ease by saying that going steady was for people in high school. But he also pointed out that since she was important to me, I could signify it by getting her a friendship ring.

With my dad’s blessings I went to the jewelers and bought a really cool friendship ring. It was really expensive (I think it cost about $8 back then), but was worth the ability to express my feelings through the gift. Kim loved it and said she’d always treasure it. Two weeks later her dad was transferred and she moved away.

I’ll never forget how my dad protected my feelings.

But what about me as a father?

I never had the opportunity to tell my dad what a great job he did in guiding me through that highly vulnerable and emotional time. Nor did I know if I had participated in such a powerful moment when I did the right thing for my kids. The only thing I had confidence in was how well my kids turned out.

My kids are godly, intelligent, self-aware, worthy of respect, leaders, great public speakers, considerate, good listeners, creative, and know how to share great stories. But does that mean the impact I made as a father was a good one?

I love my kids even on those days when they don’t like me. I’ve made lots of mistakes in parenting, but I’ve also seen great results from the qualities I’ve instilled that help them in life. But does the sum of averages adorn me with a ribbon for being a good father over all?

I guess we’ll have to wait and see what’s engraved on my tombstone. In the meantime, I’m working hard to figure out how to be an even better grandpa. After all, grandpas make a great impact in their grandkid’s lives too.