Over Cranking Beauty Shots

Hop On The ChestHave you ever wondered why the female lead always looks stunning during an intimate heartfelt moment in a Hollywood film, but not in an independent film? It has a lot to do with the type of director at the film’s helm – artistic or techie.

There are several clear distinctions between the talents of a director with a techie background and one with an artistic background. The techie guy typically has a history of using technology to glitz up his film with cool imagery, while the artistic guy focuses on story, emotions, and rhythm.

When its time for close-ups, the techie director uses the same lighting and lens set up as he used for the medium shot or the over the shoulder shot. The artistic director hates to see the camera team just tighten the shot and instead suggests a significantly heightened set up to explore the feelings of the moment.

One of my favorite techniques is over cranking the film. Or, for those with a video only background, shooting more frames per second. The technique is ideal for those heartfelt moments when the director needs a beauty shot or a graceful close up of the female lead.

I tend to ask my DP (Director of Photography) for a more muted lighting set up to help enhance the over cranking shot. The softer lighting bends gently around the woman’s face and diffuses any harsh shadows that would otherwise be present. A soft filter might also be added to the camera to makes sure that there are no sharp edges.

If the camera is shooting at 24 fps (frames per second), I have the DP bump it up to 32 fps. This increases the clarity of the shot, while taking off the rough edges. By clarity, I’m not referring to sharpness of image, but rather the avoidance of extra blur inherent in capturing motion.

More importantly, by adjusting the speed by about 30% the image is captured with more detail within the actor or camera’s motion. This translates to an image with a great fluid movement during playback. Directors all have their own set of percentages for capturing a beauty shot, but I’ve found mine to be emotionally effective for all audiences.

In post-production, the 32 fps are then played back at 24 fps to generate a far more graceful shot of the female lead than was present on set. That ideal graceful cinematic shot can only be achieved with special diffused lighting, slightly soft focus lens and adjusted speed of film with readjusted playback.

The techie director tends to avoid the elaborate set up for the beauty shot by just slowing down the image in post. However, he can never get close to capturing that same dreamy and graceful effect that comes from the in camera artistry created on set by the camera team.

This one difference between a techie director and an artistic director is magnified when considering all the other techniques artists master that techies rarely learn.

The cumulative sum of these parts or production elements is what creates the uniquely different look between a Hollywood produced picture versus an independent picture. This focus on detail requires time and a budget for talented people in order to capture the beauty shot that everyone remembers from the film, but can’t explain why.

Copyright © 2015 by CJ Powers

7 Secrets Promo 4

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April 11, 2015

Hosted by Jeremy Lynch

Featuring CJ Powers

7 Secrets of Impacting a Film’s Story

10:00 a.m. – 2:00 p.m. (Check-in begins at 9:30 a.m.)

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The Dress becomes the Perfect Awareness Campaign

The Salvation Army Ad“Why is it so hard to see black and blue?” That was the slogan used by The Salvation Army in South Africa to bring awareness to abuse against women. It was released on the heels of “The Dress” that created worldwide arguments on the Internet. Some people saw the dress as white and gold, while others saw it as blue and black.

When I first learned about the dress I pulled it up on my cellphone and saw that it was indeed white with gold fringe. It was obvious. So obvious that I couldn’t understand why there were online arguments. When I got home that night I pulled up the photo on my iPad to see if I could better understand the argument. It was then that I was amazed. The dress I was looking at was obviously blue with black fringe.

I took time to research the phenomenon and was perplexed at how the image of the dress could appear more than one way. I went to take another look a couple days later and found a very impressive PSA by The Salvation Army. The picture had a woman in a white dress with gold fringe and the copy read, “Why is it so hard to see black and blue?”

The model was given black and blue bruises to help the symbolism of people not seeing those around them that are battered. The hint was subtle, yet powerful. It reminded me of a short film about people sitting in a church while boxcars filled with Jews were transported through their neighborhood to a concentration camp. No one acknowledged the sound of the train passing.

Anytime people look away from the ugly to continue living their comfortable life, many are abused. What is that phrase…”The only thing necessary for the triumph of evil is for good men to do nothing.”

The media plays a very important role in bringing awareness to society. Unfortunately the media chooses what to share and what not to share. We are no longer living in a day and age when all things are presented equally for us to make our own educated decision. Instead the media only use propaganda to sway our lifestyle to that of their choosing.

But today, I’ve decided to remind my readers that every year in America more women are beaten on Super Bowl Sunday than at any other time of the year. And, that the number one form of violence in America is domestic violence. That’s right. It’s not guns or gangs, but violence in the homes of our communities.

I recently watched a movie that suggested rifles be outlawed because 285 people were killed last year by a rifle. The numbers didn’t shake me since 1,490 died from domestic knife wounds and about 33,000 died in car accidents.

The Salvation Army did a great thing in bringing awareness by capitalizing on the free publicity that The Dress generated. Some estimated that the organization received the equivalent of $10MM in free advertising in South America and millions more worldwide by acting quickly.

Copyright © 2015 by CJ Powers