They Got It Backwards

I love the juxtaposition of talking with a horror filmmaker and a faith-based filmmaker over the same weekend. The former asked why I sometimes wrote about faith-based films. She couldn’t comprehend why I’d even broached the politically incorrect subject of religion. The later questioned me on educating horror filmmakers who bring evil into the world. He rebuked me for not separating myself from “the likes of them.” I chuckled at both perspectives.

Filmmaking is an art, which both people had forgotten. It’s also a craft that requires thousands of hours to master. Since I’ve worked several features and 300 plus television episodes, I’m willing to share my knowledge and hope to learn something new during the exchange of ideas and craft secrets. I’m a people person, what else can I say.

The conversations opened my mind to just how backwards both filmmakers got it. Let me start with the faith-based filmmaker.

There is an interesting trend in the faith-based market niche. Churches have gotten so good at entertaining that its congregations are dropping off. Millennials aren’t interested in a polished presentation in their services, but instead in an authentic person sharing how to do life. They also want to sing during worship, but the loud music and professional singers leading the congregation stops them from sharing their untrained voices in song.

Christian filmmakers are creating films with authentic stories that are real and rough around the edges, the exact thing Millennials want from their services. But, they don’t want that in their movies, instead they long for highly entertaining and professional films. The church and Christian filmmakers have it exactly backwards from what their audiences demand.

Horror filmmakers also have it backwards. The genre started out as a tool to launch great, unknown filmmakers into the mainstream movie making system. Those with good stories rose in the ranks and transitioned to thrillers and later to action films. Today, most horror filmmakers aren’t concerned about story. Instead they focus on the latest FX to make mutilation more realistic.

Without a story about characters you learn to care about, the scary aspects of horror films hold little fear in our heavy CGI based world. The lack of story makes the film appear campy, just like unprofessional faith-based films. In fact, the relationship between horror and faith-based films is so close that I’m surprised no one has done a high quality Christian horror film that causes the audience to consider their own mortality.

The bottom line is that genres only work well when done in the way the media demands. Since high quality technical equipment is now readily available to both genres, storytelling becomes critical to sort through the noise of the thousands of bad films. Even TV has hit a glut of programming and most people aren’t aware that over 400 new series were released last year. The support of an audience is still critical to the health of a series. Without the right audience the shows get cancelled or make little to no profit.

It’s time our churches give up the professional entertainment for the authentic sharing of life. Our faith-based films must also turn around by creating professional and highly entertaining universal stories. And, our horror films must get back to the core work of storytelling, as movies without stories are a waste of everyone’s time.

Let’s turn around these backwards trends.

Copyright © 2016 by CJ Powers

7 Great Speech Opening Techniques

Winston_ChurchillLast night I gave a talk to a group of speakers on seven techniques that will help a speaker create a great opening to his or her talk. It was well received and I wanted to share it with you. Please keep in mind that this is not a transcript of the talk, so lasts night’s humor was trimmed out to present the information more succinctly.

1. State the Importance of the Topic

This appears to be a no brainer idea, but its one that is critically important and seldom done. When the audience is told how the topic relates to their life, attention spans are lengthened and interest is peaked to absorb the content with pleasure. People always pay closer attention to topics that will effectively improve their lives.

2. Make a Startling Statement

Attention getting devices are helpful to draw an audience’s focus from their drifting thoughts to your talk. The bigger the wow factor the more alert the audience. Within a short period of time the audience scans their memories to compare what they already know to the factualness of the statement. This practice demands the audience hear you out to fill in the gaps the statement created.

3. Arouse Suspense or Curiosity

Everyone likes a good mystery that pays off with a benefit for his or her life. Our peaked curiosity places our minds into a learning mode that allows us to consider the value of new information. It moves us into the zone of soaking up information.

4. Tell a Story or Anecdote

Storytelling forms our memories and is the vehicle we use to share unforgettable information. The anecdote becomes the demonstrative element of the points we make. It is also the relatable trigger that brings back the shared self-help information we crave.

5. Ask a Rhetorical Statement

When a person asks a question, whether rhetorical or not, our minds engage in a process to find the answer. If one is not quickly found within our memories, our curiosity is peaked and we willingly hear out the messenger. If, however, we have a memory of similarity or contrast, we use the comparison as a filter in our listening process, giving full attention to the speaker.

6. Use a Quotation

Quotes stand the test of time and cause the listener to think. Winston S. Churchill is one of the most notable people ever quoted and he clarifies what makes for a good speech. “A good speech should be like a woman’s skirt; long enough to cover the subject and short enough to create interest.”

7. Reference the Occasion

Acknowledging the event you speak at helps the audience to immediately correlate your talk with the night’s purpose. The embracing of the content becomes synonymous with the event in the minds of the audience.

A successful opening gets the audience’s attention, introduces the topic, and helps the speaker establish report. These positive opening techniques drive the success factor, but should not take over the talk. Keeping the opening to about 5% of the talk’s length (not exceeding 10% of the talk) guarantees a captivated audience for the presented keynote content.

Copyright © 2016 by CJ Powers

 

“The Force Awakens” Box Office

TFAStar Wars: The Force Awakens is now the top grossing film in history, not counting for inflation. Disney is thrilled. George Lucas is happy. J.J. Abrams is delighted. And fans are mostly ecstatic. Why? They were all a part of making a cultural icon break box office records.

Disney bought the Star Wars property from creator Lucas for $4 billion. The domestic and international box office, and its merch will likely hit $4 billion in gross sales by the end of January. Both Lucas and Disney made a great win/win deal.

Lucas is happy to personally have $4 billion to make the kind of movies he wants to make for his friends. He’s also happy because Disney guaranteed that Lucas Film Ltd. and its employees have a future. When Lucas started making the types of films he wanted to make like “Red Tails,” Lucas Film Ltd. took a financial hit due to the story being unpopular. Studio research revealed an all black cast about WWII fighter pilots would flop, so the studio limited the film’s release.

Lucas is now making whatever types of films he wants to make and showing them to his friends. He’s no longer interested in placing the stories into the theater circuit or dealing with the studios. The interest rate alone on his $4 billion suggests that he’ll never again have to make another film for popular culture. Instead he can satisfy his artistic heart by making whatever films he wants.

Abrams is delighted with “The Force Awakens.” The only requirement he put in place for the film with co-writer Lawrence Kasdan was that the film must be delightful. He purposely placed certain reminiscent scenes in the film to draw in the original fans of the Star Wars series that stopped following it after the first three episodes.

The reason fans are “mostly ecstatic” was due to the franchise’s re-launch being hampered by a weaker story, in the sense that too many scenes are from earlier films and several new scenes aren’t explained anywhere near as well as in the book. However, the fans love the film’s execution with the exception of the couple dozen miss handled plot holes. But, the fans needed to have some fun and the film delivered fun.

Star Wars has once again become a cultural phenomenon. It’s original father/son story elements stayed intact and its introduction to a new cast was successful. The next two sequels and three new Star Wars films have all been given a green light and release dates:

Dec. 16, 2016……….Rogue One: A Star Wars Story
May 26, 2017……….Star Wars: Episode VIII
May 25, 2018……….Young Han Solo Movie
2019………………….Star Wars: Episode IX
2020…………………A Boba Fett Movie

Copyright © 2016 by CJ Powers