Building an Entourage

EntourageThere are two types of entourages: those made up of yes men that eventually take you out of the game; and, those who work with you to build mutual success. The motion picture star and his entourage is the first that pops into mind, but the Ford, Edison, and Firestone entourage was legendary.

Thomas Edison encouraged his employee Henry Ford, an engineer at Edison’s Illuminating Co., to build his horseless carriage on weekends. Ford was a devoted employee until he was fully funded for his automobile. During his tenure, Ford was the recipient of Edison’s numerous introductions to all kinds of businesspeople, including Harvey Firestone who owned a rubber company. All contributed to the development of the automobile and benefited. Firestone’s most noted benefit was the launching of his tire company. Edison’s provisions included the alternator, wire and lights.

The best entourages in Hollywood provide mutual success to all involved. Every member is trustworthy and paid for his or her workload. Mutual respect positions the team for success, as everyone handles his or her portion of the business with excellence. The best teams are made up of people that work “with” each other and not “for” anyone.

While some entourages are first staffed with friends, most are staffed with experts that soon become friends. There is also a form of like-mindedness involved in the decision making process that moves the team in a unified direction. Dan Aykroyd’s entourage shares his vision with fervor, and all have become motorcycle enthusiasts that dress in black and ride together.

The first person to join an actor’s entourage is typically an agent. The publicist is the second to get on board, followed closely by the personal assistant. Soon a business manager is required, which forces the need for a personal manager. Next is security, if a hint of over zealous or crazy fans get involved. Make-up, wardrobe and a hair stylist also plug into the mix when the timing is right based on the type of work generated. If success continues a producer is added. This is then followed by the necessary connections needed to support a development team.

All above line cast and crewmembers pull entourages together. Some times department heads follow suit with smaller or department based entourages. The number one purpose is for mutually beneficial networking. It is not for narcissists. A person who sets out to create an entourage for their own benefit rarely finds success. However, leaders who pull people together to help those on the team, finds even greater rewards flowing in their direction.

Copyright © 2016 by CJ Powers

Facebook — A Modern Day Memoir

MemoirsI was emotionally stirred this morning, as I read seven accounts of writers experiencing the effects of having written their memoirs. The authors bared their soul to the world and received a form of validation in the process. The artful pleasures that illuminated their past were tastefully raw and revealed the human condition in a universal manner that all readers easily understood.

The one comment or point of revelation shared by all seven was that of making choices. In reducing ones life to the page, a selection of entries were decided upon. The chosen stories were filtered for entertainment value and truth. A morsel of revelation was also present. A modern day “ahha” moment, if you will.

I contemplated if I were capable of sharing the intimate parts of my private life publicly. Would I be condemned or praised for sharing my reaction from a conversation with Mrs. Van Husen, a gold medal Olympian from Germany who became a publicist for Adolph Hitler? Or, in our politically correct society would I have the courage to share the internal thoughts I debated in my childhood, while holding a woman’s swimsuit in my hands after talking with a gay neighbor?

Having grown up in the world of theatre and motion pictures, I’ve had more experiences within our liberal world than most would see in a lifetime. The stories would certainly shock the weak minded and amaze the intelligent with insights into the human condition. But, few would expect to learn, that with all the freedoms and generous offers afforded me, I chose to live a conservative life.

It’s all about choice. Not tendencies or leanings, but decisions.

We are free to Facebook what we want others to know about us. Some write too much, giving us no room to contemplate the depths of their soul. Others write little for fear they won’t be accepted. Then there are those who write only the positive, trying to make us think they are perfect, removing themselves from any form of humanity.

Facebook is like memoirs. Every entry is a choice to reveal something about ourselves. We can chose to entertain or bore our readers. We also chose how vulnerable we’re willing to be — Demonstrating our true self or creating a false image to hide behind.

The seven authors were courageous and opened my eyes to the power of revelation through vulnerable sharing. It made me wonder how many followers a person might have on Facebook if they honestly shared their thoughts and feelings. Would their numbers rise incrementally or drop rapidly into the basement? Would the person be praised for their comments this year and be haunted by it twenty years from now?

I have learned that the more tolerance community requires, the more judgmental those around us become. When the Ten Commandments guided our nation, camaraderie was present because we all had fallen short. Listening to each other’s experiences and stories gave us insights into life that helped us fight the good fight. But, today we hesitate to hear those who may disagree with our position or beliefs, for fear we may not be able to defend our perspective with persuasion and dignity.

The risk of revealing our true self is greater today than forty years ago. Yet society needs truth more than ever. Unfortunately there are few willing to risk their future in order to share elements from their dysfunctional life for the sake of humanity. Instead we are entertained by extremists who seek only attention, rather than the common good that benefits us all.

Today, the greater the spectacle the more followers. But our hearts need the truth. We need some imperfect person to remind us of our humanity, while instilling hope into our lives. We need real people to live as an open book. Then we will have the courage to decide what revelation from our life is worth sharing in our modern memoir published on Facebook.

Copyright © 2016 by CJ Powers

2016 A Compelling Year

Cinematic Story TellingMillennials are now the audience that determines a filmmaker’s success. We all saw it coming, but didn’t realize it would get here so quickly due to the large Baby Boomer population (Generation X not being big enough to have made its own impact on the box office). The line has now been crossed and profitability is directly tied to whether or not a filmmaker is compelling in the eyes of the younger generation.

Compelling is defined as evoking interest, attention, or admiration in a powerfully irresistible way. It also means inspiring conviction and not able to be resisted. To create compelling projects a filmmaker must first be relevant.

The content in faith-based films is the least relevant, as the market niche demands only stories that reflect their hope and not reality. This means that a faith-based film is not likely to ever show a protagonist in a cohabitation relationship – Known to Baby Boomers as fornication. The character will either be single and living alone or married.

However, USA Today published a recent article about those who call themselves Christian between the ages of 18 – 31. It turns out that in the national poll 65% of them were in cohabitation relationships. Since faith-based movies do not reflect the majority of the Millennials’ reality, the films are irrelevant and far from compelling.

It is therefore easy to project that faith-based films will disappear before generation Z influences the box office. The only caveat to the statement might come in the form of a new breed of filmmakers who shows cohabitation in its true light – Both the perceived good and the documented bad within the boundaries of spiritual conviction (Compelling = Inspiring Conviction). Not judgment, but conviction.

Not only is a compelling filmmaker required to be relevant in content, but he or she also must be relevant in platforms. During the Producers Guild of America’s “Producers on Producing” panel at the NAB, all four speakers shared on the importance of cross-platform strategy. Sesame Street Senior Producer Benjaming Lehmann said, “If you’re not on all the mobile devices, you’re not really compelling.”

Since platforms require different styles for success, the filmmaker has to become a great producer who can mold various parts of his product into a marketable story for various platforms. It’s no longer about making a great trailer, but making a connection with the audience.

Caitlin Burns, a producer and Vice Chair of the PGA’s New Media Council, shared on the changes in relationship between content creators and consumers. “There is a lot more understanding that you are going to be in dialogue with your audience,” she said. “We are seeing the audience less as an object and more as a subject.”

To be compelling in 2016 filmmakers must turn their film projects into conversations. The content must be truthful and relevant. Gone are the days of films built in a world of hope and dreams. They must now be first grounded in reality and then inspire the audience through compelling content to consider a better life for their future.

There is nothing wrong with convicting an audience on a topic when it’s based first in reality. Nor is there anything attractive about a future hope that doesn’t show the audience how to get there from their own reality. The key is to create a compelling story that is based in reality and inspires the audience to take a new action in their lives.

And, creating a series of related shorts (by branding) that work very differently than the film will allow the filmmaker to be compelling on various platforms. A cool trailer on YouTube promoting a film is no longer enough to generate an audience. To be compelling some form of the brand must be on all mobile devices and the top eight social sites. This requires eight different forms of branded content for success. Putting one short on eight platforms no longer works.

What are you doing this year to create compelling content?

Copyright © 2016 by CJ Powers