Finding Your Style

Social media requires branding to successfully promote a product (film) or person (director). The packaging of the brand comes from the artist’s style, which he or she might not understand. Style is the essence of who the person is professionally as displayed over the long haul of a career (or season, in the case of those who rebrand or reinvent themselves).

Last Friday, I bumped into two young people who were talking about their future from a sterile vantage point. The black man talked about rising above his blue-collar job to management and the white woman shared how she positioned herself with her B.S. and Masters degree to become a social worker.

It was as if two stereotypes sat in front of me, so I asked a few questions and was amazed at the answers. There was one specific truth that I learned in those shared minutes that continued to echo in my head every day since: Artists can find their style by participating in three part impromptu sharing sessions.

SHARE WORKS IN PROGRESS

The man revealed his real interest wasn’t in management, but in music. While he wasn’t classically trained, he was confident that his music rose from his soul and could touch the heart of others. I asked him to sing a sample and we were all amazed at the tone and quality of his voice.

My eyes saw an hourly wageworker trying to make ends meet, while my ears heard a professional singer waiting for his magical break. More importantly, it became very clear that he had a new style that hadn’t yet been exploited within the entertainment industry and it was worth the listen.

He didn’t realize that he had a style, but it was clear to all those who gathered around as his voice attracted passers by. Can you picture the tone of a Sinatra mixed with the passion of a JLo? His style broke all stereotypes and was refreshing.

CREATE OFF THE CUFF MATERIAL

I asked the man if he could create something on the fly. He asked me to give him an example. Not being a singer, I asked if I could share a story. He shared his love for stories and asked me to proceed. After getting from him who the main character was and where the story took place, I started the story.

It was more fun watching the growing audience’s expressions than it was making up a story on the fly. The man was so amazed that he participated with emotional responses, as the main character experienced various conflicts. The audience also started to gasp and cheer appropriately.

I’ll never forget the disappointment on the man’s face when my story was cut off due to the circumstance at hand. He wanted more and I learned a lot about myself in those few minutes, as I got a glimpse of the style in which I shared the adventure.

DISCUSS EVIDENT STYLES

The audience and the woman witnessed two men with two distinct styles emerge in a short conversation. While time didn’t allow for it, each person was capable of sharing and discussing the styles that were evident in the presentations. That type of feedback helps an artist to focus on whatever rises from their heart for a future performance.

Discussing the styles also helps the artist let go of preconceived misconceptions, which I’ve personally struggled with. But I’ve learned that it’s not the style that makes the artist, but the artist that gives rise to a style. In other words, I firmly believe that depending on where we are in life, our style will shift and sway to reveal our heart whenever we create or perform.

My experience last week proved that artists can find their style by participating in impromptu sharing sessions that are broken into the following three parts: Share works in progress; Create off the cuff material; and, Discuss evident styles. The acknowledgement of what comes from the experience drives the artists to find his or her personal style.

Copyright © 2015 CJ Powers

Story, Structure and Style

© ktsdesign - Fotolia.comMentoring in the moment is an important function of giving back. Not only does it give me an opportunity to help new upcoming filmmakers move up a level in the business, but it also gives me a fresh perspective on what unforeseen industry changes might be slowly approaching.

In a recent conversation with a young female director, I was asked, “What are the three most important things that a director brings to a script?” After answering, I realized that there are indeed three specific things a director brings to a script that determines the success of a film.

STORY

The director brings the story to life by attaching his vision to it. He is responsible for finding the holes in the story and making it whole. He also has the power to determine how it is to be told and position it so the audience can easily understand and embrace it. If the story fails, it’s the director’s fault.

One first time director argued the point with me by suggesting he was not at fault, but his bad writer was to blame. I asked him if he was sure and he confidently defended his position. Once I could see that he put his entire defense into the bad writer, I asked why he chose to make the film when he knew the writing was so bad. His argument proved him to be either a bad director or a foolish one for shooting an unworthy story.

STRUCTURE

The director determines the beats of the film and the visuals that will best depict the story. He is responsible for the development of the characters and the emotional highs and lows of the picture. He even holds the responsibility to inspire his team to perform admirably within the confines of the budget.

An experienced director with 35 plus features under his belt told me that he left the structure of the film to the writers and director of photography, while he focused solely on the actors. I asked him how the film was translated from the page to the screen without his artistic touch. He suddenly realized that he had given up his artistic choices to chance happenings – When the written word happened to match well with the visual depiction.

STYLE

All directors have an artistic style that evolves into something that few can replicate. When a person watches a Woody Allen movie, everyone knows it’s his, even if his name was left out of the credits. Just sharing director names at a party immediately invokes the look, feel and overall style of his work within the person’s mind. Consider Hitchcock, Spielberg, and Nolan. It’s hard to say those three names without seeing their style show up in your mind’s eye.

I recently chatted with an up coming director who was struggling with his first short film. Every time someone helped him improve his story, he lost interest in it and started over. I realized that something about the suggestions must have spun the style of his show within his mind to become something he was no longer passionate about. This was disconcerting since directors always spin the suggestions into their own version that matches their stylistic vision.

Directors put their fingerprint on everything they do. It shows up in the perspective from which the story is told to the structure of its emotional beats to the overall look and feel that is presented. The director owns the success of a film and has the three key tools that place his fingerprint onto his work.

Copyright © 2015 by CJ Powers

Over Cranking Beauty Shots

Hop On The ChestHave you ever wondered why the female lead always looks stunning during an intimate heartfelt moment in a Hollywood film, but not in an independent film? It has a lot to do with the type of director at the film’s helm – artistic or techie.

There are several clear distinctions between the talents of a director with a techie background and one with an artistic background. The techie guy typically has a history of using technology to glitz up his film with cool imagery, while the artistic guy focuses on story, emotions, and rhythm.

When its time for close-ups, the techie director uses the same lighting and lens set up as he used for the medium shot or the over the shoulder shot. The artistic director hates to see the camera team just tighten the shot and instead suggests a significantly heightened set up to explore the feelings of the moment.

One of my favorite techniques is over cranking the film. Or, for those with a video only background, shooting more frames per second. The technique is ideal for those heartfelt moments when the director needs a beauty shot or a graceful close up of the female lead.

I tend to ask my DP (Director of Photography) for a more muted lighting set up to help enhance the over cranking shot. The softer lighting bends gently around the woman’s face and diffuses any harsh shadows that would otherwise be present. A soft filter might also be added to the camera to makes sure that there are no sharp edges.

If the camera is shooting at 24 fps (frames per second), I have the DP bump it up to 32 fps. This increases the clarity of the shot, while taking off the rough edges. By clarity, I’m not referring to sharpness of image, but rather the avoidance of extra blur inherent in capturing motion.

More importantly, by adjusting the speed by about 30% the image is captured with more detail within the actor or camera’s motion. This translates to an image with a great fluid movement during playback. Directors all have their own set of percentages for capturing a beauty shot, but I’ve found mine to be emotionally effective for all audiences.

In post-production, the 32 fps are then played back at 24 fps to generate a far more graceful shot of the female lead than was present on set. That ideal graceful cinematic shot can only be achieved with special diffused lighting, slightly soft focus lens and adjusted speed of film with readjusted playback.

The techie director tends to avoid the elaborate set up for the beauty shot by just slowing down the image in post. However, he can never get close to capturing that same dreamy and graceful effect that comes from the in camera artistry created on set by the camera team.

This one difference between a techie director and an artistic director is magnified when considering all the other techniques artists master that techies rarely learn.

The cumulative sum of these parts or production elements is what creates the uniquely different look between a Hollywood produced picture versus an independent picture. This focus on detail requires time and a budget for talented people in order to capture the beauty shot that everyone remembers from the film, but can’t explain why.

Copyright © 2015 by CJ Powers