A Creative Approach to Dealing with Email

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We are often flooded with an onslaught of irrelevant data filling our email box. In this day of information overload, we can find ourselves swimming in hundreds of emails that are unrelated to our task at hand. Wading through it not only absorbs our precious time, but it also keeps us from our profitable work that meets our goals and objectives.

A few years ago, I returned from a conference where we had no time allotted to check emails, so I found my mailbox filled with about 1,200 new emails. These were the ones that did not meet the automated filtering system that forwarded most of the mail to other employees while I was out of the office. The stack was deemed to be only answerable by me, but I didn’t have eight hours to properly go through the stack.

I quickly surveyed my associates and asked what they did when there were more emails than time to go through them. One man said to delete them all since the important ones will get a follow-up email. A woman suggested I create a folder, move the emails into it for future consideration, and label the folder with the conference dates. However, she shared how she was still working through the emails from her vacation last year.

The sheer number of unanswered emails was taking a toll on me. The volume of mail increased the number of overwhelming distractions I faced. I could sense that the overload of information was crushing my ability to be creative and come up with simple ideas and solutions. Determining a process for dealing with old emails was mandatory if I wanted my mind freed for important innovative work.

To build the process, I brainstormed the types of emails needing to be addressed:

  1. Irrelevant emails
  2. Project-related emails
  3. Urgent emails
  4. Important emails
  5. Advertisements and advertorials

The most efficient way of handling emails is to only open it once and act on it. The action might be to take steps required by the email, respond to it, review and file it, or delete it. Since taking action is a must when going through emails, I decided to separate the emails before opening.

Delete Ads and Irrelevant Emails

The emails that were clearly an ad or unrelated to my primary function were immediately deleted. I had my mail program reveal the first few lines of each email so I was able to delete items without opening the mail. This allowed me to delete about 300 emails.

File Project Emails

Since the people I work with use a protocol in the email subject line for ease of searching and sorting, I was able to move project files into their appropriate folders for review during my next scheduled project time. Unopened mail that is moved into a folder is still highlighted as not yet having been read, allowing me to know exactly which emails to read first. This action allowed me to schedule about 400 emails to a time slot booked for the project it pertained to.

Take Immediate Action on Urgent Emails

There were about 50 emails requesting my immediate attention, but only seven that actually needed my attentiveness. After taking care of the seven, I made quick decisions on what the remaining required for true next steps. This was important since some people’s urgent matters aren’t my problem. My decisions need to be based on what was urgent for me, not others.

Schedule Important Emails

There were about 100 emails that I’d consider important. I scheduled a handful of 30-minute response blocks of time throughout the week to work on the important items. Some of the emails only required me to assign projects to key players, while others required my time. The goal was to do a little bit every day until all the important items had been handled.

Outside of the above sorting categories, were about 350 emails that needed some action, but may or may not have had any level of importance. I quickly scanned the emails and made immediate decisions on the level of action required. All but about a dozen emails ended up in the trash.

I use the Gmail search engine for my emails because it gives me the most control available. Not only can I search by customer or project, but I can also search by what I don’t want included in the search.

For instance, let’s say I’m searching for legal files under project code TNT, but I don’t want any of Anthony’s emails in the output results. In the search bar, I type: TNT attorney -Anthony. This gives me all coded emails that include the attorney while leaving out all emails with Anthony’s name. The simple use of the minus sign reduced my output results from 1,633 documents down to 5, of which I opened the one I needed.

By maintaining a process for sorting through an overload of emails frees us up to innovate. Instead of eating up hours of our day trying to catch up, we can take relevant action immediately. And, we can open key project emails during project billable times instead of administrative times—making the reading of emails profitable.

© 2019 by CJ Powers

 

 

 

 

 

New Podcast: The Creative You

This week we launched a new free podcast on creativity in business. The episodes will give practical insights and applications that the audience can practice at home and implement at work. Many of the creative tools shared will also work at home and in your community.

Everyone is creative, even those who don’t think they are. It’s my hope that The Creative You podcast will help people bring balance to their lives and help them develop the right side of their brain to an equal level as the left side of their brain—after all, no one wants to make lopsided decisions.

My host, Rebecca Boskovic, is the CEO and founder of The Fittest Me, a health studio that focuses on building strength for life. We met at a mutual speaking engagement, noticed the similarities between physical and nutritional health, and logical and creative health, and decided to take advantage of our expertise by hosting each other’s podcast.

Here is the first episode for your enjoyment.

If you’d like to subscribe to the podcast, it is available on iTunes, iPodcast, Spotify, Libsyn, and numerous other platforms. Please feel free to share it with others.

Simple Parameters Drive Creativity

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During the golden age of movies, which took place between 1933-1963 (some would argue it started in 1915, but the box office dollars disagree), The Hayes Motion Picture Code was in place to make sure films were wholesome and moral. I’ve read numerous accounts of directors saying that it was more rewarding to make movies prior to 1963 because the parameters placed on filmmakers by the code forced directors to be more creative—causing the films to be of a higher quality.

In talking with a Broadway producer last year, I learned that the preproduction period never exceeds 12-weeks. The reason is that the 8-12-week parameters are just the right amount of time to ensure excellence on opening day. The period is long enough for the cast to learn their songs, steps, and costume changes, and short enough to not cause anyone to get bored with the show.

Placing these types of soft parameters on projects is enough to drive the creative flow without choking out or overstressing the artists. The heightened creativity increases the entertainment value, which turns into box office dollars during the show’s run.

Unfortunately, if stress stays in play too long, not only does our creativity fail us, but we see negative side effects. According to ULifeline, an online resource for college mental health, “Emotional stress that stays around for weeks or months can weaken the immune system and cause high blood pressure, fatigue, depression, anxiety, and even heart disease. In particular, too much epinephrine can be harmful to your heart. It can change the arteries and how their cells are able to regenerate.”

Unwarranted or unrealistic pressures placed on employees from a boss who doesn’t understand how to encourage innovation leads to catastrophe in the areas of creativity and innovation. However, soft parameters can drive a sense of focus on a project that propels it into an active state that draws the support of the entire team.

Ed Catmull, the co-founder of Pixar, understands that an overly stressed environment destroys the team and honing a quality environment filled with good people drives innovation. In his book, Creativity, Inc. he says, “Find, develop, and support good people, and they, in turn, will find, develop, and own good ideas.”

There is an investment in good people that must be embraced for innovation to excel. Prior to the 1980s, companies never used the lay-offs to balance the budget. Today, employees never know when some form of downsizing will put them out on the streets, making it difficult for a person to innovate. Creativity must be nurtured within companies, which requires companies to allow for failure.

If people are let go because of a mistake, the simple act of watching someone being fired hinders the entire team’s creativity. But if people are treasured and the mistake develops a clear understanding of what doesn’t work, then the team benefits from the practice and empowers others to innovate.

Catmul speaks frankly about employees when he says, “If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”

The light pressure of an audience’s need or request drives quality workers to step up their creative game and produce an unexpected thrill. Empowered creatives always come up with a great solution or a better form of the requested innovation.

To have this type of success on your team, implement the following steps:

  • Lay out the simple parameters of the project (allowing complexity to come from the design, not the idea)
  • Embrace failure as a lesson learned for the next steps (never allowing fear into the creative process)
  • Empower the creatives to explore multiple possibilities (never settling for the first idea)
  • Maintain deadlines (without creating added pressure)
  • Wait expectantly for the emerging solution to solidify (the polishing process makes all the difference)
  • AND, remember that products are not finished until its release date (or a few weeks later, but rarely earlier)

A team that understands failure adds to their learning and innovation comes from play, is positioned to create something far better than originally conceived. Their empowerment comes from focused parameters and the freedom to explore. Anything opposing these key elements hinders the team’s ability to innovate.

© 2019 CJ Powers