Hollywood Attempts Victorian Steampunk

SteampunkThe title of this article is an oxymoron, as it’s impossible for the Hollywood machine to create anything that fits the Victorian Steampunk subculture. It would be just as bizarre for a large corporate sponsor to supply a Wild West Steampunk subculture. But, before I continue this rant, it might be prudent for me to explain what Steampunk is for those readers who haven’t heard of it.

Steampunk started out as a subgenre to science fiction, but grew into a living and growing subculture. Some Steampunk groups are based on the 19th Century British Victorian Era, while others lean more toward the American Wild West. Both groups focus on the industrialization era, but from an alternative post-apocalyptic period. Or, as some put it, from a retro-futuristic era.

While some Hollywood companies will attempt to borrow from the artistic look and feel of the subculture, there is a deeper heart that can’t be reproduced by mega business machines. The reason is simple: Steampunk is made up of creatives and thinkers who are into their own variety of steam punkery that they create or come upon in their life journey. In other words, Steampunks can’t be bought, nor are they impressed with “the man’s” fake punkery trying to be pushed on others.

The Steampunk culture is growing more secure and is being played out worldwide. This lifestyle brings with it a great deal of respect for each individual. Steampunks find ways to stand on his or her own two feet and create the tools needed for their personal entertainment and benefit. It’s no wonder that most Steampunks are artists, musicians, performers and other “strange” folk who think and create to fulfill the needs in their own life.

Most of the Steampunks that I’ve met have shared readily from their life journey and willingly learn any little thing that might help them and their communities. They are not into big brother, as they prefer the power to be local where their own intelligence can make a difference based on their community’s needs.

Most Steampunks can be found working for small companies or freelancing in teams. This matches the growing trend in corporate America where a group of small businesses come together for a major project, then once completed, will disband and regroup with another set of small businesses to accomplish something else. Even in the film industry we’re seeing numerous production companies coming together to make bigger films than what they could do on their own.

There are other key elements that play out in every Steampunk group, but I’d like to limit this article to Hollywood’s attempt at creating fake punkery. Just because something aesthetically looks like Steampunk, doesn’t make it Steampunk. Disney is known for its Steampunk Nautilus and Warner Brothers for its Steampunk filled Wild Wild West movie, both of which fit the industrialization Wild West America motif, but neither has the heart or understanding of what makes Steampunks who they are. Hollywood just doesn’t get it.

SteampunkOne of my favorite Steampunk websites, which truly lives up to true punkery in every sense, is Aurelia – Now in its second season. Created by a true Steampunk, Lisa England, the show is fully interactive in order to attract authentic Steampunks. The entire site is based on the thinkers and creators who participate. A single Hollywood type of person didn’t create it, but instead it was developed by a group of Steampunks doing what they do, and being who they are.

If it had been molded by Hollywood, it wouldn’t be authentic. If it were pushed by corporate America, it couldn’t be called Steampunk. This subculture is a grassroots movement that is embraced by Millennials, who already live lives consistent with Steampunks. The movement will therefore continue to grow and expand into the work world – Driving the development of more boutique sized companies.

Regardless, Hollywood will still attempt to put on their best false fronts in presenting some form of Victorian Steampunk, but they will also be confused when it flops. We’ve already heard the Hollywood issues with the faith based film subculture, which proved that Hollywood just doesn’t get it.

Copyright © 2014 by CJ Powers

Kirk Cameron’s: Unstoppable – Review

Why do bad things happen to good people?

That’s the question that Kirk Cameron asks in the beginning of his latest documentary Unstoppable. Prompted by the death of a young friend, Kirk embarks on a journey to find the answer. The documentary was produced by Liberty University and broke box office records. The film played in theaters for a limited two night release and grossed $3.2MM.

UnstoppableCameron, most known for his work on Growing Pains, the original Left Behind film, and Fireproof, gave an incredible performance in this emotionally charged documentary. Unfortunately, the slow pacing of the film and its eclectic style caused me to lose interest more than once. It was as if the editor took several weaker films and cut them into the documentary.

During the scenes when Cameron was on screen, I found the film compelling. In fact, his performance was so strong and personal, that I’d put it in his top-ten list of great performances.

By the end of the film, Cameron admits there is no real answer to the age old question, but takes time to explain what God did for man to overcome such losses. While the end of the film didn’t bring a satisfying answer to the question, it did leave the audience with hope for their future.

Unstoppable is currently available on DVD and study materials are available for those who’d like to use the film in a group setting. The DVD also has numerous bonus features and a trailer for Cameron’s next film, Mercy Rule.

Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in hopes that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Copyright © 2014 by CJ Powers

2014 Marketing Trends for Films, Churches and Businesses

Mary Poppins and BertMarketing is the simplest activity for a production company, church, and business to increase its fan base, followers, and consumers. It’s also the slowest area developed and is the least funded. This discrepancy will cause most organizations to avoid driving growth through the latest marketing trends.

Numerous consulting firms and corporations have generated a list of digital marketing trends for 2014, yet few organizations will focus on these areas of impact. Independent filmmakers, churches and businesses will see their followers shrink in 2014 if they don’t support the trends that drive connections.

The top three trends in 2014 that will drive fans, followers and consumers are:

1. Content Marketing (Drives Information – No prerequisite)
2. Social Media Engagement (Drives Relationship – #1 Must be in place)
3. Targeting and Personalization (Drives Sales – #1 and #2 Must be in place)

We are in a knowledge-driven society, so there’s no surprise that an organization’s followers demand content when they want it. Nor are we surprised by the need for relationship before a person will trust the brand being exploited for commercial success. Regardless of the organization, these new trends in marketing are powerful when used properly.

1. CONTENT MARKETING: Everyone needs information to succeed at his or her endeavor. We all need to gain the right knowledge at the right time and it doesn’t matter if we’re trying to hunt down the latest conservative film, find a church that can provide hands on applications for life, or capture the latest techniques to drive business.

We need the information when we need it and it’s prudent for those who offer a product or service to get it to us on demand. This is the first step in building the 2014 version of brand loyalty. Without it in place, filmmakers will find a shrinking audience, churches will see a decline in attendance, and businesses will think the economy is swinging downward when it’s only shifting to those who provide what’s needed.

All independent filmmakers, churches and businesses have websites, but few keep it updated with the latest content. Fans want to read about the stars in their films, the behind the scenes stories, and how to help promote the films they support. Church attenders want to understand how to apply what is taught to their everyday life, not from a theological viewpoint or one of theory, but with real life examples that work. Consumers desire to learn about the business and what it stands for and supports, before they hand over their hard earned dollars to just any company.

2. SOCIAL MEDIA ENGAGEMENT: People desire a relationship with those they follow whether or not it’s a filmmaker, preacher, or business. This isn’t a personal relationship, although it feels personal to most, but rather a relationship designed to impact the life of the fan, follower, and consumer. Today, there are a lot of choices fighting for our attention and the one that will always win is based on having some form of relationship with us.

Since social media platforms come and go, with another cycle beginning soon, a new cost structure will soon be attached. Facebook has now made it so your blast of information will only be received by a percentage of the people liking your page unless you pay a fee to make sure they all get it. For instance, if you have 500,000 fans you can expect that 10% will receive your automated notice unless you pay a fee that guarantees everyone receives it.

Filmmakers will have to budget social media dollars into building their fan base in 2014 and have something worth presenting to get the notice read, especially since information is a prerequisite for social media. Churches will have to follow suit, but with self-help information that supports their service’s message for the week. Businesses will have to determine what ancillary or supplemental products can be used as freebies to enhance the buying relationships.

3. TARGET AND PERSONALIZATION: For a fan, follower, or consumer to “buy” the product or service being “sold”, he or she requires the right information (Content Marketing), a relationship (Social Media Engagement), and a personal acknowledgement (Target and Personalization) that they are a fan, follower or consumer.

We all want to matter to someone, especially to those who matter to us. Fans need filmmakers just as much as filmmakers need fans. This paradigm behooves filmmakers to find little ways to stay connected. Filmmaker Ron Howard just released mugs, based on his film production doodles, on Amazon for a charity and as a relationship builder for fans – They get his personal drawings.

I’ve always wondered how powerful a church could be if the pastor took personal time with each of his attending families. A congregation of 300 people would only require one dinner at some family’s home every other week for three years to personally impact each family. Mega churches could do the same, but instead of the head pastor making the rounds, the staff pastors and other key leaders would each need to participate.

Businesses can learn a thing or two from Disney 23. It’s an elite fan club that delivers highly personalized gifts and opportunities. As a member, I received an invitation to a free private showing of “Saving Mr. Banks.” I also was given a backstage pass to meet all the performers after attending the touring version of the Mary Poppins Broadway musical. After the show I had a lengthy, honest conversation with Ashley Brown (Mary Poppins) and Gavin Lee (Bert).

2014 is all about passing on information, building relationships and personalizing the “sales” experience whether you’re sharing a product or service. If your organization plans to succeed this year, you’ll need to make sure those three processes are a part of your marketing plan.

Copyright © 2014 by CJ Powers