Trends Leading to Filmmaker Success

Last week I talked to a producer that worked on numerous Nickelodeon projects and has recently entered the faith-based production market. During a recent network gathering, he learned that most faith-based producers do not understand the business of filmmaking. This lack of knowledge has led to numerous films flopping during the highest demand for faith-based products in the history of cinema.

The producer also spoke with many investors who have risked money on unknown filmmakers that could make a nice short, but who had no understanding of how to produce a feature or run a film business. The obvious result was bad pictures that performed poorly at the box office.

Every independent filmmaker should learn the business of filmmaking because of the number of impressions a film can make by understanding the trends. The greater the amount of impressions, the more people take away the important message salted into the story, and the more investors get a return on their money.

Two weeks ago box office tracking firms, studios and investment firms released results from 2013 and part of 2014. They also gave projections on the trends for 2015, 2016, and 2017. The cumulative average of the announcements have been within a +/– 5% over the past 12 of 13 years.

The three most notable trends in the independent film industry are as follows:

Trends in Genre

The number one film genre destined for failure over the next three years is westerns. The main reason is that the audience no longer knows how to relate to the westerns and lifestyles of that era. Those producers set to shoot westerns within the next three years will find it wise to shelve the project for a time or make it a contemporary story set in the past.

The top two genres that will be in demand include patriotism and stories of redemption (not to be confused with faith-based stories). Investors will be cautious with soldier stories that don’t have an obvious streak of patriotism throughout the story.

Other notes of interest included niche market information. Horror film hits will include stories laced with comedy in between the scary moments. Faith-based films will see a decline until the producers shift from being supported by individuals who support faith-based films because it’s religious to individuals who support great storytelling.

Trends in Box Office

The biggest in demand item that is predicted to generate the largest margins and ROI will be strong female lead based action/adventure films – A perfect time to produce my STEELE BLUE title.

The box office will also tip during this three-year period to films with solid international casts. While audiences worldwide will still want to see specific local and nationally driven stories, they will desire it to have a worldview perspective within the telling of the story.

The stories expected to generate the biggest buzz outside of tentpoles, include personal stories filled with 3-6 set pieces. In common terms, the story has to take the audience on a journey that they haven’t seen before. Faith-based stories will suffer greatly from this trend, as most producers market the same basic story as their competitors.

Trends in Marketing

Horror producers are shifting to specialty advertising in combination with social media. The trend will reward companies that promote iconic messaging and specialty items with the message.

Sports producers are already shifting to a more reality based social media storytelling format to drive feature length projects. This trend takes the story from the love of the sport to following an accomplished person within each given sport.

Redemptive story producers are looking to create tentpole films for the general market with the hopes of drawing faith-based audiences to higher quality stories. The marketing campaigns will be split between audiences with distinctly different messages. The faith-based message will be subtle, rather than overt to avoid being pigeon holed into the faith-based market. Several producers hope to use excessive profits to train up faith-based filmmakers in redemptive story techniques.

The trends have been announced and those in tune with the industry are adjusting their portfolios accordingly. In the meantime, those who don’t understand the business side of filmmaking will continue to do whatever they think is right, regardless of the trends. And, if they do it really well, they will have huge success as a trend breaker, but if they fail, everyone will see them as a fool for not following the trends. So goes the world of entertainment.

Copyright © 2015 by CJ Powers

Converting Speaking Fears into a Great Talk

It happened the night I crossed the stage during my talk. Halfway across, my foot stuck to something on the floor and jolted me to a stop. I attempted to lift my foot, but the sticky goo sucked it right back to the floor. I lifted it again using both hands and saw a sticky pink substance that adhered my shoe to the platform.

After swallowing my pride, I reached under my shoe and pried the sticky gum off. It was yucky and made my fingers stick together. I wondered where it had been before it ended up in my hands. Eew!

I pried and pulled, but nothing released the pink goo’s grip from my flesh. Then it dawned on me. When I was a little kid, I got balls of bubble gum from a penny dispenser and thought that rolling it might help set me free. I rolled the gum on top of itself in a circular motion.

The pink swirl formed into a little ball and it was no longer stuck to my hands. I lifted it up and admired the fun food from my childhood. Then I looked around and quickly popped it into my mouth to reminisce the full flavors from my youth. It was chewy.

Without thinking I started blowing little bubbles and popping it. I felt like a kid all over again, which gave me an idea. I blew out a long even breath and watched the bubble grow to four inches. I blew more forcefully and it grew to ten inches. I blew even harder and needed to hold the enormous bubble with both hands. It was huge.

I wondered if my childhood fear still resided within my bones and took a sharp object from my pocket. I stiffened as I raised the pin like object close to the bubble. Then I braced myself for the impact and pricked the surface.

BANG!

The make-believe bubble deflated in seconds and with it, my fears of public speaking.

Many of our fears as a young child are unfounded. Our prowess as adults gives a vantage point that helps us to understand our top two fears in life. The second, being the fear of death, and the first, public speaking.

In the moment when the giant bubble burst, I realized my new freedom. The fear of speaking had disappeared and I enjoyed giving the remainder of my talk. It was a revolutionary time, as I also understood the three steps to converting speaking fears into a great talk: fully participating in a speaking club; receiving encouragement from my peers; and, emulating my favorite speaker.

Participating in a speaking club started when I walked in for the first time. I was greeted with smiles, handshakes and warm welcomes. One woman suggested the best way to get a feel for the group was to dive in and give an impromptu talk, which I did with a bit of trembling. My question was easy to respond to based on my experiences and I filled the two-minute talk time with a simple life story.

I continued to give talks in each subsequent meeting in order to establish a pattern of speaking that would strengthen my skills through repetition. One woman saw my growth over a half dozen talks and recommended I compete in a humorous competition where I gave the talk that opened with me stepping in bubble gum.

Receiving encouragement from my peers over a dozen weeks gave me the courage to compete in the humor contest. It also empowered me to share several funny moments from my own life that had the audience laughing out loud. Receiving encouragement during my preparation gave me the confidence needed to face an audience and judges.

Those encouraging me made a significant difference in my approach and skill development. Their authenticity and affirmation supported me in taking risks that got me to the next level of competition and brought me to the moment when the fear of speaking disappeared, for which I’ll always be thankful.

Emulating my favorite speaker gave me a temporary confidence that allowed me to explore my own style of talk and storytelling. It forced me to learn my content well in keeping with the one I emulated.

This process helped me to quickly learn what techniques worked best for me and I soon found my voice in my word choices, content-based impromptu, and life stories. This gave rise to a new confidence that empowered me to step into that imaginary gum to kick off my talk.

It’s comforting to know the three steps to convert speaking fears into a great talk: fully participating in a speaking club; receiving encouragement from my peers; and, emulating my favorite speaker. I hope you will take this same journey and find yourself having a significant amount of fun in the talks you give going forward.

Copyright © 2015 by CJ Powers

Deflating the Insecurity of an Artist

STEELE BLUE KickstarterThe best artists are the ones who make themselves vulnerable to their audience. From within their choices comes a precious gem of humanity that rewards the audience. They receive a generous gift in the moment that elevates them beyond the human condition, filled with hope.

That same vulnerability that blesses each fan can also sew seeds of insecurity within the artist, rendering him powerless to move on to his next emotionally risky project. But I’ve learned, albeit the hard way, that the artist can deflate his insecurity by remembering three things.

I recently finished my first novel, STEELE BLUE. It was a labor of love that took hundreds of hours. While I’ve written short stories and “how to” books, none have left me more vulnerable than the novel. My very heart and soul was placed inside of its pages.

It’s true and easy for me to tell due to the flood of insecurity that ragged through my bones within hours of launching a Kickstarter program. To release the book I need to raise funds for an editor, photographer, model and illustrator, which is a humbling experience in of itself. By taking the risk of raising funds for my art, I opened my heart to fears that I’ve never experienced before.

I mean think about it: What would happen to my heart if I put something so meaningful to me out into the world and no one cares?

Thankfully, I remembered something a wise man shared with me when I was 12-years-old. He said, “Whenever you put your heart out into the world, make sure you know who you are, live a life of integrity based on who you are, and understand that you are to please God alone, not man.”

KNOW WHO YOU ARE

Lisa England is a friend and a brilliant artist. While she continues to work on refining her craft, she has insights that bring extreme clarity to the artists that surround her. One of the reasons people flock to her is because Lisa’s natural output always helps those standing within the same room. I’m speaking from experience.

Yesterday, Lisa and I connected on the phone with little time to reminisce. But in true Lisa style, she salted a few words of encouragement into my life by sharing how all of her clients attract audiences with little effort after they learn who they really are.

My sixth grade teacher stated something similar. He always said that when we know who we are and learn to appreciate it, we hold a confidence that no one can remove.

LIVE WITH INTEGRITY

“It’s okay for me to be me,” was a phrase I verbalized numerous times during my divorce a decade ago. I was giving myself permission to be who I knew myself to be. Yes, including the living out of my flaws.

When I hold confidence in who I was made to be, I quickly gain more confidence every time I’m honest with myself and others. When I stop trying to hide an aspect of who I am from certain people, I blossom more as the person that I am. It’s all about being true to ones self.

My dad grew up as a left-handed person during a time when society didn’t provide any compensation like left-handed notebooks for students. He had to turn the notebook upside down to take notes without rubbing his wrist against the metal coil binding – taking ridicule from fellow students.

His mind was filled with creative thoughts, as he lived a left-handed life while watching right-handers. But to fit in and avoid ridicule, he had to withhold certain elements of who he was and he couldn’t share his cool ideas. As a young boy, I watched him put his creative self out into the world and get trampled on, slashing his hopes and dreams into oblivion. This resulted in very few people knowing my real dad, but I knew him.

Over the years, I watched his eyes dull and his dreams fade. Then, I noticed the spark in his eyes when I started to reveal my creativity. The expression on his face was of joy every time I worked on a play, shot a film, or shared a new story that I had created. He came to life again, as I took the risk to live who I was out loud. The reward was great for both of us, but I knew that I had ideas he hadn’t considered that might one day displease him.

PLEASE GOD, NOT MAN

There is something comforting about creating things for God alone and not for man. It makes sense when I consider that He made me a specific way to create the specific things I make – And, all for His pleasure.

He’s like my dad, who looked on all my creative ventures with a sparkle in his eye. I couldn’t do anything wrong when I was truly being me. I remember a month long summer vacation my family took when I was a sophomore in high school. We drove a large loop to see all the sights west of the Mississippi.

During the trip, we met up with many of my dad’s friends who had moved away years earlier. Whenever we had dinner together, dad would always shift the conversation to my abilities of filmmaking and illusions. That was my cue to perform slight of hand at the dinner table, tell a quick story as I tore and restored a napkin, or made a saltshaker defy gravity.

Pleasing the people I met made my dad happy, but I soon learned that what made me happy was creating a story that would change a person’s perspective to something more healthy or performing in a way that brought encouragement to the person living a mundane life. It didn’t take me long to realize that I was wired to create things that revealed the hope God wanted in people’s lives.

Whenever I created something that revealed His heart, my confidence was elevated. Not because I was getting better at my craft, which I was, but because I was focusing on doing what He wired me to do. I was doing it to please Him.

There is a significant amount of confidence that comes when a person knows who they are, lives accordingly, and does what honors God. And, no matter how many times I get knocked down, reminding myself of those three things immediately starts deflating the insecurity that has snuck into my life.

Copyright © 2015 by CJ Powers