The Scrappy Storyteller

IMG_0172bI’ve met hundreds of storytellers in my life and found that few understand how to conform their abilities to a marketable style. I’m not talking about a niche genre, but an actual style that incorporates the core essence of who a person is that includes their creative methods and delivery.

The Scrappy Storyteller is a great example. Lisa is a storyteller, artist, and Steampunker. Everything she does demonstrates those core elements regularly. In fact, her love for using her hands to patch things together seems to be integral to her projects.

Yesterday I received a presale copy of her new comic book. It’s a mystery that features Alethia Grey from Milwaukee during the late 1890s. This sci-fi steampunk novella is fun and a quick read. But Lisa’s entertainment value goes beyond the story. The graphic novel is published on high quality paper with a durable glossy cover in keeping with the era’s desire for things to last.

To support her super fans, she offered special gifts for all who purchased the book during her presale period. Appropriate for her style, Lisa patched the items together by hand. The pieces were clearly in true steampunk fashion and reflected a creative heart and loving spirit that was befitting of the artist’s core essence.

IMG_0171bMy gifts came in a handmade bag. A personal handwritten thank you card was included. The cover of the card proudly displayed her DIY artwork. Inside the bag was the comic book, a decorative pin, art made on a stretched canvas, and a small card reminding me of her other product. Her slogan read: handmade tales told a piece at a time.

For anyone who has followed Lisa or gotten to know her in person, it’s clear that she lives story. But, not from a glitzy Hollywood type mentality. Instead she takes personal care in creating homespun stories that she pieces together as she shares it.

Aurelia was one such project. She was the creator and showrunner for an elaborate live production where fans played characters in her Internet story. Lisa was able to carefully craft her story to include all the elements fans added. The nationwide team created entries that were written, recorded as audio only and produced on video.

Lisa has a rare talent that allows her first impressions to ring true in the souls of her fans. She is gifted with words, has a great eye for style, and the ability to turn discarded items into art. But what makes her really unique is that everything she does easily fits the expressions pouring from her heart. I call that unique combination integrity of art.

Artists no longer need to find themselves or their style. Instead, they need to look inward and learn who they are. Once they understand their core self, they can filter all their art through the style that rises from within. Lisa has accomplished this very thing and helps others to follow in creating continuity within their businesses and super hobbies.

Lisa can be found through her steampunk blog at ScrappyStoryteller.com or for those wanting to create integrity within their art can find her business at LisaEngland.com.

© 2016 by CJ Powers

Where’s the Audience?

Video_FormatsThe number of people watching broadcast television dropped dramatically over the past five years. Now cable television saw its first massive drop off of viewers in 2015. The pattern is rapidly changing the landscape of how people watch programs. The same movement killed DVD sales 5 years ago and has now taken a bite out of Blu-Ray sales in 2015.

So, where did the audience go?

To Internet based programming.

Smart TVs have allowed easy access to programming on the Internet. Providers that stream programming like NETFLIX for the general market and PUREFLIX for the faith-based market have taken the public by storm (although the faith-based market is much slower to transition). Netflix even out bid the largest film studios with a record-breaking film purchase at Sundance.

Quality and accessibility have played a major factor in this movement to the Internet. Cloud video libraries have also popped up and have seen great success with HD, HDX and UHD size/quality standards. Libraries include VUDU (Walmart), Amazon Prime (Amazon), iTunes (Apple), CinemaNow (Best Buy) and Disney Anywhere (Disney). The success is attributed to an individual being able to purchase movies and store them in their virtual library to watch on any device at anytime from anywhere.

Additional benefits to better distinguish choices between libraries are offered by several companies. For instance, VUDU allows a person to add DVDs and Blu-Rays already owned to their library. Disney ties in with VUDU and iTunes so you can watch a Disney film on VUDU, iTunes or Disney Anywhere. For those still purchasing physical discs (DVD or Blu-Ray) Ultra Violet allows the title to be immediately added to any or all of the individual’s libraries.

VUDU is currently the clear leader in cloud libraries and boasts the most titles made available. When a person buys a DVD or Blu-Ray at Walmart, within 1-3 seconds the title is automatically loaded into the person’s cloud library, so the kids can start watching before mom gets home from the store. VUDU also adds videos purchased from other sources to a person’s library.

The Internet drove the development of HD (22mbps worth of quality), which pulled audiences away from broadcast TV (7mbps of quality). Once subscription programming became popular, a variable of HD known as HDX (27mbps of quality) was ignited and cable providers had to negotiate with content providers before audiences left. This battle for survival created the new UHD (250mbps of quality), which was sized to fit the standard cable channel capacity (256mbps of quality). However, people don’t like to be tethered and are walking away from cable TV as well.

Production companies have to stay on top of the distribution systems in order to maintain the appropriate level of quality. Shooting 4K is a must due to 80% of all distribution outlets now require that level of quality. While some still get away with 2K (and even fewer with HD), the writing is on the wall for films requiring special effects. Talking head shows can still get away with HD for a couple more years, but the transition is eminent.

The good news is that consumer and prosumer cameras, thanks to the cell phone, are already shooting 4K. This makes the right level of quality available to all independent filmmakers. However, an excellent director of photography that knows his lighting and lenses can still create a higher quality look with HD than an amateur can with 4K. Unfortunately there are a lot of independents that won’t switch to 4K this year and they’ll release substandard shows that muck up the marketplace.

The consumer has spoken by their actions. Broadcast television is dying out with the Baby Boomers. Cable is fading away with Gen X. And, digital libraries and live streaming events are here to stay through the life expectancy of the Millennials and Generation Z.

Within one and a half generations the entire landscape of film and television changed. Film rarely uses film stock, as its been replaced by digital media. Television rarely uses the airwaves, as its been replaced by the Internet. Yet, we still call it film and television. The audience has moved and ripe for the film entrepreneur to capture. That is, as long as he is willing to release in a format other than the one he dreamt about when he was a kid.

© 2016 by CJ Powers

 

Chauvinistic Versus Egalitarian Movies

This year there is a push for more women in leading roles, but it isn’t necessarily a good thing. Hollywood decision makers continue to display chauvinism in their funded projects. Female leading roles in shows like Jessica Jones, where the heroine is a super female, only temporarily covers the producer’s attitude of superiority toward the female gender. There are few roles depicting normal women as equals.

Throughout the country feminism endorsed the super woman that could play in the sandbox with the boys. It promoted women like Carly Fiorina who had no problem, while at Lucent Technologies, proving herself to an acquisition by grabbing her crotch during the meeting and saying she’s “got balls.”

This type of feminism is finally giving way to a more balanced approach known as egalitarianism. The French word translates to equalism. The latest trends of thought suggest that all humans are equal in their innate value or social status.

The film industry is typically on the cutting edge of expressing social freedoms and nurturing the population to be more accepting of developing social norms. In this case, Hollywood is taking a back seat because few people will pay money to watch a “normal” woman on the silver screen.

Faith-based filmmakers who believe in the Bible’s equality have the greatest opportunity to show a normal woman in a realistic light. Unfortunately, most categorize their characters by function, not value. The woman tends to come across more like a doormat in a submissive role, than a powerful person who chooses to give her husband tie breaking decisions.

The egalitarian grassroots lobby has no support from liberal or conservative filmmakers, yet the movement is growing rapidly. With the decentralization of Hollywood over the past few years, its possible we’ll see new equality films released by independents 3-4 years from now. But, not until filmmakers have the guts to make a story about a normal woman that not only meets the Bechdel Test, but is well supported at the box office.

Hollywood can’t totally be blamed for the chauvinistic perspective in films. Some of the battle is innately implanted within gender differences. For instance, hearing a woman’s high pitched blood curdling scream in a horror film is far more effective than a man’s bellowing baritone voice resounding as a masked man stalks with a buzzing chainsaw.

Still writers need to create compelling stories about real life. The kind of life I see daily that’s filled with powerful women who do amazing things in their day-to-day world. How about the woman who keeps the family together, while holding down a job and taking care of her aging mother. Or, the female small business owner who has to balance all facets of her life without dropping any balls.

There are thousands of wonderful stories yet to be shared that demonstrates true equality between men and women. I’m convinced that the first filmmaker to release such a film may be surprised as to how popular his or her film becomes. It will be a refreshing and original story that reflects life as it was intended. The film might even become a role model for those trying to understand how to treat each other with equality within a chauvinistic and feministic world.

© 2016 by CJ Powers