Facebook — A Modern Day Memoir

MemoirsI was emotionally stirred this morning, as I read seven accounts of writers experiencing the effects of having written their memoirs. The authors bared their soul to the world and received a form of validation in the process. The artful pleasures that illuminated their past were tastefully raw and revealed the human condition in a universal manner that all readers easily understood.

The one comment or point of revelation shared by all seven was that of making choices. In reducing ones life to the page, a selection of entries were decided upon. The chosen stories were filtered for entertainment value and truth. A morsel of revelation was also present. A modern day “ahha” moment, if you will.

I contemplated if I were capable of sharing the intimate parts of my private life publicly. Would I be condemned or praised for sharing my reaction from a conversation with Mrs. Van Husen, a gold medal Olympian from Germany who became a publicist for Adolph Hitler? Or, in our politically correct society would I have the courage to share the internal thoughts I debated in my childhood, while holding a woman’s swimsuit in my hands after talking with a gay neighbor?

Having grown up in the world of theatre and motion pictures, I’ve had more experiences within our liberal world than most would see in a lifetime. The stories would certainly shock the weak minded and amaze the intelligent with insights into the human condition. But, few would expect to learn, that with all the freedoms and generous offers afforded me, I chose to live a conservative life.

It’s all about choice. Not tendencies or leanings, but decisions.

We are free to Facebook what we want others to know about us. Some write too much, giving us no room to contemplate the depths of their soul. Others write little for fear they won’t be accepted. Then there are those who write only the positive, trying to make us think they are perfect, removing themselves from any form of humanity.

Facebook is like memoirs. Every entry is a choice to reveal something about ourselves. We can chose to entertain or bore our readers. We also chose how vulnerable we’re willing to be — Demonstrating our true self or creating a false image to hide behind.

The seven authors were courageous and opened my eyes to the power of revelation through vulnerable sharing. It made me wonder how many followers a person might have on Facebook if they honestly shared their thoughts and feelings. Would their numbers rise incrementally or drop rapidly into the basement? Would the person be praised for their comments this year and be haunted by it twenty years from now?

I have learned that the more tolerance community requires, the more judgmental those around us become. When the Ten Commandments guided our nation, camaraderie was present because we all had fallen short. Listening to each other’s experiences and stories gave us insights into life that helped us fight the good fight. But, today we hesitate to hear those who may disagree with our position or beliefs, for fear we may not be able to defend our perspective with persuasion and dignity.

The risk of revealing our true self is greater today than forty years ago. Yet society needs truth more than ever. Unfortunately there are few willing to risk their future in order to share elements from their dysfunctional life for the sake of humanity. Instead we are entertained by extremists who seek only attention, rather than the common good that benefits us all.

Today, the greater the spectacle the more followers. But our hearts need the truth. We need some imperfect person to remind us of our humanity, while instilling hope into our lives. We need real people to live as an open book. Then we will have the courage to decide what revelation from our life is worth sharing in our modern memoir published on Facebook.

Copyright © 2016 by CJ Powers

2016 A Compelling Year

Cinematic Story TellingMillennials are now the audience that determines a filmmaker’s success. We all saw it coming, but didn’t realize it would get here so quickly due to the large Baby Boomer population (Generation X not being big enough to have made its own impact on the box office). The line has now been crossed and profitability is directly tied to whether or not a filmmaker is compelling in the eyes of the younger generation.

Compelling is defined as evoking interest, attention, or admiration in a powerfully irresistible way. It also means inspiring conviction and not able to be resisted. To create compelling projects a filmmaker must first be relevant.

The content in faith-based films is the least relevant, as the market niche demands only stories that reflect their hope and not reality. This means that a faith-based film is not likely to ever show a protagonist in a cohabitation relationship – Known to Baby Boomers as fornication. The character will either be single and living alone or married.

However, USA Today published a recent article about those who call themselves Christian between the ages of 18 – 31. It turns out that in the national poll 65% of them were in cohabitation relationships. Since faith-based movies do not reflect the majority of the Millennials’ reality, the films are irrelevant and far from compelling.

It is therefore easy to project that faith-based films will disappear before generation Z influences the box office. The only caveat to the statement might come in the form of a new breed of filmmakers who shows cohabitation in its true light – Both the perceived good and the documented bad within the boundaries of spiritual conviction (Compelling = Inspiring Conviction). Not judgment, but conviction.

Not only is a compelling filmmaker required to be relevant in content, but he or she also must be relevant in platforms. During the Producers Guild of America’s “Producers on Producing” panel at the NAB, all four speakers shared on the importance of cross-platform strategy. Sesame Street Senior Producer Benjaming Lehmann said, “If you’re not on all the mobile devices, you’re not really compelling.”

Since platforms require different styles for success, the filmmaker has to become a great producer who can mold various parts of his product into a marketable story for various platforms. It’s no longer about making a great trailer, but making a connection with the audience.

Caitlin Burns, a producer and Vice Chair of the PGA’s New Media Council, shared on the changes in relationship between content creators and consumers. “There is a lot more understanding that you are going to be in dialogue with your audience,” she said. “We are seeing the audience less as an object and more as a subject.”

To be compelling in 2016 filmmakers must turn their film projects into conversations. The content must be truthful and relevant. Gone are the days of films built in a world of hope and dreams. They must now be first grounded in reality and then inspire the audience through compelling content to consider a better life for their future.

There is nothing wrong with convicting an audience on a topic when it’s based first in reality. Nor is there anything attractive about a future hope that doesn’t show the audience how to get there from their own reality. The key is to create a compelling story that is based in reality and inspires the audience to take a new action in their lives.

And, creating a series of related shorts (by branding) that work very differently than the film will allow the filmmaker to be compelling on various platforms. A cool trailer on YouTube promoting a film is no longer enough to generate an audience. To be compelling some form of the brand must be on all mobile devices and the top eight social sites. This requires eight different forms of branded content for success. Putting one short on eight platforms no longer works.

What are you doing this year to create compelling content?

Copyright © 2016 by CJ Powers

Story — Endow Experience with Meaning

CFD81E31-5644-4EE4-A744-32C46B021CC0Persuading a person to your perspective is ascribed to two forms of communication: argument and story. Film is considered both an argument and story. Yet, many independent filmmakers never try to argue their point to a mass audience or share a story that’s saturated in experience and meaning. They simply want to create something cool, which adds to society’s noise.

The number of independent films, both short and feature, hit its peak and started to decline last year. The main reason for the drop was due to filmmakers leaving the industry. Many cited their inability to “break in” to Hollywood, as the reason for exit. When asked what changed perspective or infused meaning they had hoped to give their audience, none were able to answer. Their response suggested they had all been a part of the noise.

One filmmaker stated strongly that he didn’t make his film to persuade the masses, but instead created it to encourage like-minded people that agreed with his philosophies and ideas. He was asked a follow up question, “What meaning did you attach to the character’s experience for the edification of the audience?” His response was, “I had lots of lessons in the film.”

Having talked to thousands of independent filmmakers, I can tell you that a person who says they’ve put lots of messages in a film, has failed to provide the audience one clear understandable message. The film becomes a conglomerate of noise.

Story is a gift that allows us to turn meaningless activities into art filled with purpose. Without purpose, the artistry of a story fails to appear. It’s only when a single purpose or vision is conformed by artistry that a memorable story survives the test of time. When watching great story, audiences catch and embrace the meaning as their own, much like watching a good friend work through a crisis to success.

If you felt the need to label the outcome, we would call it a testimonial of the main character. After the hero overcomes his greatest obstacle, he is able to testify to his success. He lived through the painful process and not only landed on his feet, but also demonstrated to the audience a solution they can implement in their lives as well.

In other words, stories that stand the test of time are those that show a main character who attaches meaning to his or her experience. It is also a story that is easily shared with the masses because of its universal appeal. Whenever meaning is attached to a character’s activities, the story is of great interest to all viewers.

One benefit of losing filmmakers who don’t endow their experiential stories with meaning is the reduction of noise in the market. The less noise producing filmmakers, the easier it is for audiences to find the filmmaker who produces great stories.

Copyright © 2016 by CJ Powers