Drawing a Crowd of Drive-by Fans

The beautiful fall weather made our new location for Mystery at the Johnson Farm a perfect experience. There was something special about shooting the farm scene at a suburban house that looked exactly like the book described, with the exception that the big barn and back forty would have to be optically rendered. The shooting day was right on schedule and everything that we needed to come together was fitting better than expected.

Mystery at the Johnson FarmEven the special physical effects goose, used to attack the girl when she first arrives at the farm, looked just like its living counter part that was being shot some 700 miles away. The Atlanta team had an eye for detail and painted the grass to perfectly match the Midwest footage.

With our spirits flying high, one crewmember pointed out that this film was going to make us famous. Since it was my first children’s film, I wasn’t able to drink the “Kool-Aid”. That didn’t stop his excitement. Nor did it stop him from chatting with everyone on the set about the cars filled with fans that kept driving by to watch the shoot.

There hadn’t been any publicity or leaks to the press, so we didn’t need police to block off the street. In fact, the yard was so deep that all of our equipment and vehicles were on private property. In my mind, the only fans would be made up of curious people who happened to drive by or their friends who wanted to share in the event.

The longer the shooting day, the more the actors and crew were starting to pay attention to those driving by, a pattern that picked up as the day continued. I even started to take note of the various cars driving by and realized that not one of the cars returned. They were all different vehicles that drove by with an increase in frequency. It was becoming significant.

I soon bought into the possibility that our production team was a big deal for this suburban town. It was also possible that the press would soon be descending on us. We’d need to wrap and head to the next location before we encountered problems with the press, although I’d always considered that type of problem a good thing.

During our last break I chatted with one of the homeowners and asked her how she might feel with the press bringing attention to her home based on the film. She laughed and reminded me that we were on a quiet street and had nothing to worry about.

I took a quick moment to think about how I should point out the numerous drive-by fans that were on the increase. I decided to frame it as a question in order to bring the right magnitude to her revelation, “Have you noticed all of the cars driving by this afternoon?”

“Don’t worry about those cars,” she quipped. “There’s a repair shop at the end of the block and they test drive the cars down our street every day.”

I cracked up laughing. She tilted her head and gave me a curious look. I responded, “Never mind me, I just had too much Kool-Aid.”

Copyright © 2013 by CJ Powers

7 Storytelling Tips Directors Wished Their Writers Knew

I wanted to reprint the Guest Blog I wrote for JourneyCraft in case my readers hadn’t seen it…

CJ PowersAn article on screenwriting from a director’s perspective might seem self-serving, but what I’m sharing quickly differentiates great writers from the really good ones.

These finer points can easily be overlooked by an experienced writer who sees a familiar term and doesn’t take time to understand it from the director’s perspective.

Since the director owns the vision of the film, it’s prudent to understand his expectations for a given scene.

The below tips should help the writer step it up.

1. Improve the Scene, Don’t Change it.

It’s frustrating for a director to read a scene that is just shy of being perfect. Not because the writer missed the mark, but because the director typically gets back significant changes instead of the minor modifications he requests. I’ve seen stories needing a slight tweak go through such major revisions that it changed a comedy into a drama.

Major changes are typical for writers who love creating story and don’t take time to understand what the director was planning to do with a given scene. Before making any changes, writers need to find out what the director likes about the scene and how he perceives it – So they know what not to change. The writer’s focus must facilitate the director’s vision, not keep her favorite scene intact or create something that could be really cool in a different film.

2. Understand the Point of the Story.

Every writer knows that each scene must move the story forward or be cut from the film. Scenes that are near and dear to the writer’s heart, but don’t move the audience toward the point of the film, leads to the deterioration of the story. I’m amazed at how many professional writers lose track of the story’s point during their creative process and write something that doesn’t belong in the film.

It’s prudent for the writer to reduce the point of the story to paper and compare it to every scene, making sure it belongs in the film. She might also reconsider arguing with the director about keeping the “unique” scene, as it will weaken the core story and make both of them look bad.

3. Develop Subtext.

If I had a dollar for every time a writer is told to write subtext… So why are so few scenes built on subtext? I co-wrote a love story that had a scene with the woman helping the man learn about abductive reasoning while packing for a trip to meet her folks. The original scene was flat and written on the nose, like many first drafts. By having the main character decide about taking or not taking a sweater based on possible weather conditions, we were able to create subtext about how warmly he may or may not be received by her parents.

Creating subtext is an art all unto itself and is welcomed by all directors. One of the easiest ways to create subtext is for the writer to build an honest scene
from a situation she would normally avoid in life at all costs. By forcing the character through the situation with as much tact as possible, while being honest, the writer will generate a layer of subtext that the director and actors can ignite.

4. Create Clear Story Beats.

The term “beats” is hard to explain since there are beats in the three-act structure, beats within a scene, and action beats for actors, not to mention when an actor takes a beat or pauses. Every scene has a beginning, middle and end, which accounts for a minimum of 3 beats. Within each scene are shifts of power between characters that are also called beats.

The key beats that directors look for are the exchanges of power between actors through dialog or physical movement. These beats set up a rhythm for the scene and bring interest to the viewer. Without the beats, the scene is flat and can lose the audience’s attention. Writers who proactively create beats within each scene to capture and recapture the audience’s attention are always in high demand.

5. Set the Scene’s Rhythm.

Story ebbs and flows like an ocean. Each character takes on a life of its own and his or her interaction drive scenes in new directions, while the writer maintains the point and direction of the overall story. Every conflict or surprise gives rise to another shift or turning point within the story and takes the audience down a path they’ve never visited before.

There is a natural rhythm that rises from the characters that needs to be found and clarified. If forced, the scene becomes stilted and cliché. The writer
is required to bring clarity to these strong and weak patterns to enhance the storytelling process. When its done properly, the audience feels good about having witnessed the actions within the scene and are drawn further into the story.

6. Shift Power in Every Scene.

Numerous techniques exist that alter the control of power within a given scene. This can be done with blocking, camera position and most importantly dialog. The writer through a handful of expressed words can take the power owned by one character and quickly pass it to another. In a moment of conflict, the exchange can happen several times and raise the interest of the audience.

The easiest way to shift power from one character to another is by having the one in power ask a question, followed by the other avoiding an answer and talking about another topic. This immediately transitions the power within the scene. Another example is having the person in power make a statement and having the other person immediately accuse the first person.

7. Add More Conflict.

Stories are boring without conflict. It doesn’t matter if the conflict rises from the internal, nature, or another character. What does matter is that the story must be laced with plenty of it. Too many writers don’t want their good character to come across in a nasty way, so they avoid creating moments of conflict. However, great drama is built on conflict and great characters learn how to work through conflict.

The easiest way to overcome a character looking bad for a moment is to focus on the choice and outcome of the conflict. Audiences are intelligent enough to focus on what the writer declares important and avoid going down rabbit trails that don’t exist. By establishing a choice or a forced decision, the writer can demonstrate the character of the protagonist as he walks through the difficulties and finds success.

Focusing on these 7 tips will bring peace of mind to most directors and save his efforts from having to tactfully hire another writer to improve your story for a strong transition to the screen.

Copyright © 2013 by CJ Powers

Last Week’s Efforts in Review

I’ve always wondered what would happen if I missed a day of blogging. Since Monday’s are typically some form of review, Wednesday’s are trade tips for up coming filmmakers and fans interested in behind the scenes, and Friday’s are usually a life story of some type, I wasn’t sure if anyone would miss a blog or even comment on its absence.

This past Friday was one of those days that I missed. I had been flooded with a lot of work and lots of meetings, which ate up my writing time. It made me realize why Hollywood folks tend to focus more tightly on their core business values and hire PR people. After all, the work still needs to get done. So, here are just a few of the things that kept me from writing my blog this past Friday.

Producer Anthony DeRosa

Anthony DeRosa

Last week started off simple enough. I was working with Anthony DeRosa of RTC Entertainment on a joint venture that we’re contemplating for the near future. We had to summarize our pitch for the attorney to take it to our contacts at Lionsgate and Sony. Knowing we only had one shot, we wrote and rewrote the pitch until it was compelling.

Bill Snider

Bill Snider

In the meantime, Bill Snider, the Director of the APMM, contacted me to see if I could bring my international screenwriters workshop to the Bermese people in Yangon, Myanmar. Bill has numerous feature films under his belt, which have all been produced overseas. For each feature, he teams with nationals and an award winning producer/director like Steve Cadd of Sword Productions. They work hand in hand helping the nationals tell their story, while raising their production quality far above the national standards. If schedules permit, I’ll be headed out to help the team write their script in July with lots of Skype follow up work.

Kurt_David_Anderson

Kurt David Anderson

I next had lunch with actor/producer Kurt David Anderson (Castle, Rules of Engagement, Outlaw) and writer Matthew Waynee (Unknown, Code Red). Kurt is a producer for Punching Bees Productions. He is currently developing one of Matthew’s screenplays into a feature with the intention of shooting in Chicago. This film will also be Matthew’s directorial debut, so I had a lot of fun chatting with him about the picture.

Matthew Waynee

Matthew Waynee

The hectic week even included numerous meetings with CEOs, who are helping me to structure my business for quick growth. We went over policies, transformation strategies, and how to create and implement a focused vision that drives our core values and workflows.

Add to this the branding work, screenplay development, investor meetings, and story development meetings I had…I was one busy guy. Oh, and that doesn’t count the negotiations I entered into for a novel I’d like to see made into a film, or the offer I got to co-write a book. Suffice it to say that my week was packed with a lot of fun and hard work – The way it should be.

So, now you know some of the things that kept me from last Friday’s blog – Not that I need an excuse, but I wasn’t sure if my readers understood the type of work that happened on a daily basis. Of course, the best part of filmmaking is that everything changes and this week will be filled with many new opportunities and surprises.

Copyright © 2013 by CJ Powers