Passion Drives the Niche Market

I’ve spoken to hundreds of filmmakers over the years and one thing still holds true: The stronger their passion, the better their film turns out. This isn’t to say the more universally accepted their film becomes. In fact, some passionate films, while making a strong point or accomplishing the filmmaker’s mission, are not received well by the public.

The passion is what sparks the creativity and drives the filmmaker to improve his craft. Without it, he only makes films that are overt, obvious or expected. This same difference used to be seen between television and movie houses. TV was cranked out so fast, the plotlines were simple and the messages weak, while motion pictures took advantage of longer production schedules and a higher attention to details leading to the message.

Today, films are based on remakes and television is constantly rerun. Passion seems to be at an all time low.

I made an eChristmas Card this year, based on a specific passion that was stirring within my soul (Chrome is having problems playing some YouTube films at this time).

I received word back from several people who had very different perspectives on what I had created. One person voiced her disappointment, while another was excited that it caused her unsaved millennial to ask questions about how the message was related to Christmas – Which was the exact response I had hoped for.

Passionate filmmakers who have numerous untold stories that must get out into the public find it hard to receive a plethora of public response. Some filmmakers can’t handle the pressures from those who disliked their work and others change their work to meet up with the praises of the people. Both types of responses dull the passion and reduce the number of films released.

The passionate filmmaker, who continues to move forward listening to his heart, is the one whose films are emotionally gripping for the specific audience they made it for. An example would be the film Courageous. The Kendrick brothers know their audience well and found their film to be a huge hit within that niche. However, people outside of their audience, didn’t understand their fans’ passion for the story.

The Twilight Series had the same affect. Millions of people went to see the films and raved about them. But those outside of the niche market couldn’t understand what the buzz was about.

There seems to be only two possibilities for the filmmaker: finding the right audience to share his passion; or, altering the story to fit a larger audience, which might risk the level of passion that makes its way to the screen. Without passion few in the audience care about the story.

It’s the passion within the filmmaker that must deliver the message, for without it, the film lacks value. Said more simply, a passionate filmmaker can present a message that changes people’s perspectives and hearts. Unfortunately, the opposite is also true: Watching a film from a less passionate filmmaker isn’t worth the admission price.

© 2012 by CJ Powers

Managing Media in a Single Parent Home

Secret messages in the media battle against single moms who work hard to instill family values in their kids’ lives. Unfortunately, media is ubiquitous and moms can’t filter every message presented to their loved ones. The only solution is to train their kids in how to discern the secret and morally damaging messages in the media for themselves.

Single Mom Managing MediaI had the privilege of teaching all three of my kids how to “read” the media and disarm the messages that were contrary to their beliefs and our family values. It took time, but once learned, it was a tool they could use whenever they chose. This included the skills of discerning product placement, hidden political statements, and subliminal messages.

Since it would take an entire book to share all the things I taught my kids, I’ll just point out a few key thoughts to help single moms bring awareness to their family. The below points will work for video games, Internet pages/programs, television, and feature films.

POINT 1: All Media have Messages. Youth are content watching shows that don’t require any thought. When a viewer takes in a message without consideration, he is telling his subconscious that the message is safe and worth storing in his memory. The accumulation of such messages eventually gives decision-making weight to the conscious mind. Therefore it is important that the viewer understands the message being received and makes a critical judgment of it. This activity allows the message to then be stored appropriately as a safe or unsafe idea, which will only make a positive difference during times of decision.

POINT 2: All Media have Layers. Our attention spans vary and we move in and out of a form of consciousness while receiving messages through the media. To make sure all the messages are caught and given due consideration before storing them in our memory, we have to discern every layer of presented plotlines. Since films can have up to five plotlines and a theme statement, it is helpful to discuss bigger shows with friends and family to learn what may have been missed. Keep in mind that everything that is caught can be judged and properly remembered as good or bad, while those things that hit the subconscious without consideration are stored without proper discernment.

POINT 3: All Media have a Worldview. The writer, director and editor impact the story. Each brings their own viewpoint to the project and influences the film’s worldview. This results in purpose driven creative types being able to make specific statements to influence their audience. And for those filmmakers who are less purposeful in their creative work, their personal worldview will still come through.  The message may be based on their lifestyle or all of the little choices they made during the production. In either case, a worldview is created in every project.

I recently watched a movie by a new Christian filmmaker. It was clear what Christian message he intended to make in his story. But for the discerning eye, it was also clear that he added two additional messages based on the choices he made in production. The additional messages came from his old lifestyle and were contrary to his new beliefs. An undiscerning viewer that trusted the Christian film to be good may have blindly received two bad messages as if they were good ones.

We can no longer afford to blindly trust a Christian film to be good. We must instead learn how to discern the messages in the media and judge the good to be good and the bad to be bad. The proper juxtaposition of these ideas in our mind allows us to maintain a healthy mindset, worldview, and lifestyle.

I’m convinced that viewers can’t be negatively influenced by messages they discern and judge as bad. Viewers are only susceptible to the messages they allow into their soul without consideration. Therefore, I encourage viewers to be aware of the messages they receive and determine if they are good or bad. By acknowledging the bad as being bad, it disarms its ability to influence us.

© 2012 By CJ Powers
Photo © Aaron Amat – Fotolia.com